Successfully Integrating Social Media into Live Events

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This presentation highlights how you can create the right social strategy for your event, including recommended social media networks, and creative activations to engage your audience.

Successfully Integrating Social Media into Live Events

  1. 1. AVANTGARDE BRAND SERVICES | ZEE TOWER OFFICE 405 | DUBAI, MEDIA CITYMUNICH | COLOGNE | BERLINPRAGUE | VIENNA | MOSCOWSHANGHAI | BEIJING | DUBAIABU DHABI | DOHA | LONDONSÃO PAULOSUCCESSFULLY INTEGRATING SOCIALMEDIA IN LIVE EVENTSAVANTGARDE BRAND SERVICES | ZEE TOWER OFFICE 405 | DUBAI, MEDIA CITYMUNICH | COLOGNE | BERLINPRAGUE | VIENNA | MOSCOWSHANGHAI | BEIJING | DUBAIABU DHABI | DOHA | LONDONSÃO PAULO | PARIS | DEHLISOCIAL MEDIA FORUM, DUBAI, MAY 2013Sarah Charlton, Digital Producer
  2. 2. AVANTGARDE BRAND SERVICES | ZEE TOWER OFFICE 405 | DUBAI, MEDIA CITYAVANTGARDE QATARAVANTGARDE MIDDLE EAST ABOUT US
  3. 3. AVANTGARDE BRAND SERVICES | ZEE TOWER OFFICE 405 | DUBAI, MEDIA CITY 3“Our head of social media is thecustomer.”– McDonald’s
  4. 4. AVANTGARDE BRAND SERVICES | ZEE TOWER OFFICE 405 | DUBAI, MEDIA CITY 4 OBJECTIVESKEY OBJECTIVE –GET PEOPLE TO THE EVENT
  5. 5. AVANTGARDE BRAND SERVICES | ZEE TOWER OFFICE 405 | DUBAI, MEDIA CITY 5 OBJECTIVESKEY OBJECTIVE –GET PEOPLE TO THE EVENTSell ticketsDrive web trafficIncrease social communityIncrease User Generated Content (UGC)Increase brand awareness & engagement
  6. 6. AVANTGARDE BRAND SERVICES | ZEE TOWER OFFICE 405 | DUBAI, MEDIA CITYAUDIENCEWHO IS YOUR TARGET AUDIENCE?
  7. 7. AVANTGARDE BRAND SERVICES | ZEE TOWER OFFICE 405 | DUBAI, MEDIA CITYAUDIENCEWHICH SOCIAL PLATFORM?
  8. 8. AVANTGARDE BRAND SERVICES | ZEE TOWER OFFICE 405 | DUBAI, MEDIA CITY 8STRATEGY
  9. 9. AVANTGARDE BRAND SERVICES | ZEE TOWER OFFICE 405 | DUBAI, MEDIA CITY 9 STRATEGYOUR APPROACHPRE-EVENTAWARENESSLIVE EVENTENGAGEMENTPOST EVENTCOMMUNICATION
  10. 10. AVANTGARDE BRAND SERVICES | ZEE TOWER OFFICE 405 | DUBAI, MEDIA CITY 10PRE-EVENT AWARENESS
  11. 11. AVANTGARDE BRAND SERVICES | ZEE TOWER OFFICE 405 | DUBAI, MEDIA CITY 11 PRE-EVENT AWARENESSACTIVATE SOCIAL PLATFORMSPRE-EVENTAWARENESS84% of event organisers use Facebook to promote an event61% use Twitter42% use You TubeSource: eventility.com
  12. 12. AVANTGARDE BRAND SERVICES | ZEE TOWER OFFICE 405 | DUBAI, MEDIA CITYPRE-EVENT AWARENESSACTIVATE SOCIAL PLATFORMSSTARTEGYCREATE YOUR EVENT LISTING: PRE-EVENT AWARENESSCREATE EVENT LISTINGS
  13. 13. AVANTGARDE BRAND SERVICES | ZEE TOWER OFFICE 405 | DUBAI, MEDIA CITYPRE-EVENT AWARENESSACTIVATE SOCIAL PLATFORMSSTARTEGYCREATE YOUR EVENT LISTING: PRE-EVENT AWARENESSDISTRIBUTE CONTENT & ENGAGESOCIAL MEDIA AUDIENCEUSE VIDEO
  14. 14. AVANTGARDE BRAND SERVICES | ZEE TOWER OFFICE 405 | DUBAI, MEDIA CITYPRE-EVENT AWARENESS STARTEGYBLEND IN CALLS – TO - ACTION TO ATTEND THE SHOW INTEGRATE REGISTRATION PRE-EVENT AWARENESSBLEND IN CALLS-TO-ACTION,TO ATTEND THE SHOW
  15. 15. AVANTGARDE BRAND SERVICES | ZEE TOWER OFFICE 405 | DUBAI, MEDIA CITYPRE-EVENT AWARENESS STARTEGYBLEND IN CALLS – TO - ACTION TO ATTEND THE SHOW PAGE POST ADVERTS PRE-EVENT AWARENESSACTIVATE FACEBOOK ADVERTISINGSPONSORED STORY ADVERTSGENERIC ADVERTS COMPETITION PUSH ADVERTS
  16. 16. AVANTGARDE BRAND SERVICES | ZEE TOWER OFFICE 405 | DUBAI, MEDIA CITYPRE-EVENT AWARENESS STARTEGYACTIVATE ONLINE ADVERTISEMENT CAMPAIGNS PRE-EVENT AWARENESSTRACK & OPTIMISE RESULTS
  17. 17. AVANTGARDE BRAND SERVICES | ZEE TOWER OFFICE 405 | DUBAI, MEDIA CITYPRE-EVENT AWARENESS STARTEGYRUN A SOCIAL ACTIVATION PRE-EVENT AWARENESSRUN A SOCIAL ACTIVATION
  18. 18. AVANTGARDE BRAND SERVICES | ZEE TOWER OFFICE 405 | DUBAI, MEDIA CITY 18"If you do not have great content itdoes not matter at all how you deliverit." - @unmarketing
  19. 19. AVANTGARDE BRAND SERVICES | ZEE TOWER OFFICE 405 | DUBAI, MEDIA CITYPRE-EVENT AWARENESS STARTEGYACTIVATE ONLINE ADVERTISEMENT CAMPAIGNS PRE-EVENT AWARENESSCOMMUNICATION PLANNINGContent is king.Having an online social presence alone isn’t enough.We need to actively engage fans and followers in a fun way, inspiring them and trying to developreal, genuine and long-lasting relationships with them.Maintaining an active social presence allows you to demonstrate to your online community thatyou truly care about what they have to say.
  20. 20. AVANTGARDE BRAND SERVICES | ZEE TOWER OFFICE 405 | DUBAI, MEDIA CITY 20LIVE EVENT ENGAGEMENT
  21. 21. AVANTGARDE BRAND SERVICES | ZEE TOWER OFFICE 405 | DUBAI, MEDIA CITYLIVE EVENT ENGAGEMENT STARTEGYGEOSOCIAL NETWORKING PEOPLE WILL BE “CHECKING IN” TO YOUR EVENT ON SOCIAL MEDIA LIVE EVENT ENGAGEMENTGEOSOCIAL NETWORKING
  22. 22. AVANTGARDE BRAND SERVICES | ZEE TOWER OFFICE 405 | DUBAI, MEDIA CITYLIVE EVENT ENGAGEMENT STARTEGYLIVE TWEETING LIVE TWEETING LIVE EVENT ENGAGEMENT
  23. 23. AVANTGARDE BRAND SERVICES | ZEE TOWER OFFICE 405 | DUBAI, MEDIA CITYLIVE EVENT ENGAGEMENT STARTEGYFACEBOOK UPDATES LIVE EVENT ENGAGEMENTFACEBOOK UPATES
  24. 24. AVANTGARDE BRAND SERVICES | ZEE TOWER OFFICE 405 | DUBAI, MEDIA CITYLIVE EVENT ENGAGEMENT STARTEGYRUN A SOCIAL ACTIVATION LIVE EVENT ENGAGEMENTRUN A SOCIAL ACTIVATION
  25. 25. AVANTGARDE BRAND SERVICES | ZEE TOWER OFFICE 405 | DUBAI, MEDIA CITYLIVE EVENT ENGAGEMENT STARTEGYRUN A SOCIAL ACTIVATION CREATES GREAT USER GENERATED CONTENT, RETWEETS & FOLLOWERS! LIVE EVENT ENGAGEMENTRUN A SOCIAL ACTIVATION
  26. 26. AVANTGARDE BRAND SERVICES | ZEE TOWER OFFICE 405 | DUBAI, MEDIA CITY 26POST EVENT COMMUNICATION
  27. 27. AVANTGARDE BRAND SERVICES | ZEE TOWER OFFICE 405 | DUBAI, MEDIA CITYPOST EVENT COMMUNICATION STARTEGYRETAIN SOCIAL MEDIA USERS WITH A STEADY FLOW OF RELEVANT ANDENGAGING COMMUNICATION§  VIDEO CLIPS§  PHOTO HIGHLIGHTS§  POLLS§  ASK QUESTIONS / GAIN FEEDBACK POST-EVENTKEEP THE CONVERSATIONFLOWING…
  28. 28. AVANTGARDE BRAND SERVICES | ZEE TOWER OFFICE 405 | DUBAI, MEDIA CITY    POST EVENT MANAGEMENT STARTEGY POST-EVENTKEEP THE CONVERSATIONFLOWING…
  29. 29. AVANTGARDE BRAND SERVICES | ZEE TOWER OFFICE 405 | DUBAI, MEDIA CITYAVANTGARDE CASE STUDIESSUMMARY
  30. 30. AVANTGARDE BRAND SERVICES | ZEE TOWER OFFICE 405 | DUBAI, MEDIA CITYRESULTSAVANTGARDECASE STUDIES AVANTGARDESUMMARYü  Define target audienceü  Research to find out which platforms your target audience are engaging inconversation – use listening toolsü  Create an engaging content strategy for the 3 key phasesü  Set up Facebook advertisingü  Run engaging social activationsü  Keep the conversation flowing post-event and gain feedback
  31. 31. AVANTGARDE BRAND SERVICES | ZEE TOWER OFFICE 405 | DUBAI, MEDIA CITYTHANK YOUSARAH CHARLTONSarah.Charlton@avantgarde.aeM: 00971 55 798 3393@scharltonae.linkedin.com/in/sarahcharlton

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