7. Women are more likely to share
• Men and women are almost equally present
on social network sites…However
– Women outpace men in social media engagement
5 to 1
– Women are 50% more likely to comment on a post
– Women are 80% more likely to share something
on your fan page with their friends
8. Social media channels are not your bullhorn
Social media requires listening skills
• Who’s talking about you?
• What do they think of you?
• What do they care about?
9. Know your audience
• The Jewish community
• Friends connected to the Jewish community
• Supporters of the arts
• Others?
12. Why people like or follow brands
• They joined for a chance to win
• You offered them something (like a discount
or sales promo)
• They know someone who invited them
• They are already a customer or member
• They are an employee or part of the
organization
• They are a competitor
14. Engagement means Action
• Like
• Pictures
• Follow • Polls
• Share • Video
• Ask for input
• Questions
• Ask them to retweet or share
• Ask them to invite friends
15. • Provide good content
– Evokes emotion
– Uses humor
– Teaches them something useful
– Calls them to action (tweet, share, blog, repost)
26. In summary…
• Social media is about
– Knowing your audience
– Giving them things they want
– Engaging them in a way that makes sense for what
you are promoting
– Rewarding them for promoting you
