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  1. 1. sarah b. tuttle direct | simple | creative Spunky Solutions for Business and Product Development Through my five years’ experience in advertising, I have conceptualized, collaborated, wrote and pitched full-service campaigns for a wide-range of clients. On occasion I have cut costs by helping with a voice over or jumping in front of the camera as an extra. But, my real expertise is writing copy for: • Print • Interactive • Collateral • Broadcast • PR • Outdoor • Web • Brochure • Social Media • B-to-B • Newsletter • SEO/SEM • Direct Mail • Radio • B-to-C Professional Experience Freelance Copywriter May 2004 - Present • Conceptualize and write copy for all print and interactive media, including website content, search engine marketing and email campaigns for both B2B and B2C • Educate and assist clients in establishing marketing goals, message and target audience, along with the right marketing tactics and vehicles to reach them • Strategize complete and successful marketing plans to build brand awareness and increase ROI through effective media placement and cost-efficient social marketing • Increase business by building each clients’ customer database and focusing on incentive to entice return business and viral marketing Titan Environmental (2004-2007, 2008-2009) Kansas City, MO Mile High Erectors (2008-2009) Denver, CO Back2Body (2009) Leawood, KS Crunch Fitness (2009) New York, NY For the Fallen (2007) Chicago, IL Gragg Advertising Direct Marketing, SEM Copywriter May 2007 - Nov 2008 Kansas City, MO • Conceptualized and wrote copy, targeting specific demographics through broadcast, print, radio, websites, landing pages, email blasts, catalogs, direct mail and social media • Researched and tested separate elements of varying mediums to boost profits and lower costs, resulting in higher ROI and click-thru rates • Lead interactive e-card project from conception through design with the purpose of showcasing the agency’s interactive capabilities • Conducted agency-wide staff training on Associated Press proofing procedures and interactive marketing, including email blast strategies and search engine marketing • Delegated responsibilities, provided guidance, and gave positive feedback and constructive
  2. 2. criticism to copywriting interns and production artists • (816) 216-4115 • Gragg Clients Topsy’s Popcorn Salem University Kansas City Symphony SafeNOWProject Trolly Run Negro Leagues Baseball Museum Brown Mackie College Rubins, Kase, Hager, Cambiano & Bryant Law Firm And many, many more… NGO – Public Relations Public Relations Account Executive Feb 2007 - May 2007 Chicago, IL • Wrote press releases for new product launches and product reviews directed towards top-tier publications such as, Architectural Digest, O Magazine, Elle Décor, Luxury Living and NY Times, resulting in editorial and product placement • Designed layouts for individual press releases used on clients’ websites • Increased brand awareness for high-end clients such as Manheim Ruseau, Cole + Co, Haute Living, John Hutton Textiles and Perennials Outdoor Fabrics Education Bernstein-Rein 2008 Portfolio Camp Kansas City, MO Park University 2006 BA in Communication Arts, Journalism Minors in Photojournalism and Theatre Parkville, MO Nicholson Kovac 2005 Public Relations Intern Kansas City, MO Activities Exposure Talent Agency Commercial and Theatre Actor (2001-Present) The Association for Women in Communications Professional Communicator (2006-Present), Collegiate Communicator (2003-2006) The Bohemian Art Gallery Special Events and Administrative Volunteer (2004-2006) Big Brothers Big Sisters of Greater Kansas City Big Sister Volunteer (2005-2006)
  3. 3. Technical Skills • Adobe CS3 • Mac OSX • Basic HTML • QuarkXPress 6.1 • XP Professional • AP Style • (816) 216-4115 •