ROLAND BARTHESRoland Barthes is known for his theory on semiotics:Semiotics is the study of signs and their use or interpretation;This can include:Words or numbersRoad signsFlagsColoursLogo’sThese are all associated with meaningswhich in different situations can meandifferent things. They therefore allow theaudience to have an immediateunderstanding.
ROLAND BARTHESFor example the colour red could mean: Danger Anger Hot Stop Love
ROLAND BARTHESBarthes wanted to create a way for people to deepen theirunderstanding of language, literature, and society.Semiotics can be seen in many types of media including films, videogames and music videos.Semiotics is used so that the audience knows how they are supposedto perceive a character/ film/ article.A critique of reality, through a veil of interpretations.Examples of semiotics in films:Horror – Dark lighting / clothing, ShadowsRom Com – Soft lighting, the colour redCrime - Rough/ Tough appearances, Weapons, Skinheads
STEVE NEALE Steve Neale came up with a theory about genre, believing: “Genres are instances of repetition and difference”“difference is absolutely essential to the economy of genre”
STEVE NEALEGenre in the media:Genre in the media is shown through various qualities:Fonts usedClothingMusicColourHair stylesLanguageThese allow audiences tounderstand who theproducts are aimed at.