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  • 1. Final Year ProjectPresentation SeminarSITI SARAH AMEERA BINTI SABRAN1071115815
  • 2. Project Proposal•  Topic –  Multiple layering in digital imaging; photography, typography and motion.•  Title –  “Antara Dua | Tiga”•  Background –  Merging photography with “Peribahasa” to capture and visualize the meanings or the feeling it convey. –  Play around and explore the creative side of photography; multiple exposure.•  Objective –  To imagine and translate “Peribahasa” into visual outcomes. –  To get emotional response and reactions from viewers about the imagery of “Peribahasa”.•  Design Approach –  Visual projection mapped onto empty polaroid frames, as if seeing moving pictures when viewers are nearby. PIR Sensor is used to detect presence.
  • 3. Project Proposal•  Research –  Dealing with photographical aspects; •  -to create juxtaposition in images. •  -to play with overlapping pictures. •  -to explore the creative side of photography.•  Aim –  To explore multiple exposure possibilities. –  Thus, merging the first and second proposal; •  wall display/projection and “Peribahasa”.•  Motivation –  Using photographical knowledge and graphic design skills to capture emotions, reactions and stories with project.•  .
  • 4. Project Proposal
  • 5. Research and Analysis•  Multiple layering in photography. •  As technique to create surreal, experimental and juxtaposed photographs. •  Merging media elements through multiple layering. •  Superimposing, photomontage, compositing and multiple exposure.
  • 6. Research and Analysis•  “Peribahasa” as idiomatic expression. •  Words of wisdom; phrases or strings of words passed on for generations. •  Contains advice, cynical commentaries, jokes, metaphors and similes. •  Used as an indirect approach of telling something to someone.
  • 7. Research and Analysis•  Frames and motion sensor. –  Frames act as metaphorical objects that contains pictures. –  Pictures bear stories, situations and things more than words can tell. –  PIR sensor used to detect motion, to activate visual play when there’s presence.
  • 8. Research and Analysis•  Precedence Studies – Lomography photowall •  Inspired by vintage and toy camera enthusiasts. •  Display of photos with Lomography look and feel; – Vignette, vibrant contrast and attitude.
  • 9. Research and Analysis•  Precedence Studies – Nadia J. Mahfix •  Inspired by her clear concepts and ideas; –  Dark, provoking and mind-boggling. •  Arrangement of themes, captions in certain order. •  Variety usage of photography techniques. •  Simplicity.
  • 10. Research and Analysis•  Precedence Studies – The iPod Wall by welikesmall •  Inspired by moving and changeable pictures; –  Breakdown into thumbnails or fullscreen photos. •  Scale and aspect ratio of the arranged, digitally captured photos. •  Interactive and mobile aspect of a small-sized screen.
  • 11. Research and Analysis•  Interview Sessions –  Installation artists, photographers and art practitioners. –  Discussions during interviews: •  “Most of the time, when I see multiple exposure in Lomography, it gives a certain feeling of nostalgia.” •  “. . . it is about how you portray the artwork, the way you present an artwork and what do you want to portray. Id love to see the final product.” •  “. . . elements like text can give a big help because it too can capture the emotion and feeling of the photo in the form of captions.” •  “. . . when you put music (sound) people will start to imagine the situation and story.”
  • 12. Research and Analysis•  Tryouts on multiple exposure/multiple layering: –  Experimented with different colours, techniques and methods (film/digital). –  No specific theme involved during tryouts. –  Resulting in photomontage and overlapped pictures.
  • 13. Research and Analysis•  Tryouts on multiple exposure/multiple layering: –  Word and image relation can be used as method of working process. –  Best results; making shots simple.
  • 14. Idea Development•  Aims for development: –  Change of term; multiple layering. –  To visualize “Peribahasa” with the use of multiple layering of media elements: •  Image •  Text •  Sound •  Video –  To play around with photography and other media elements.
  • 15. Idea Development•  Mind map on multiple exposure.
  • 16. Idea Development•  Earlier sketches and ideation for installation.
  • 17. Contextual Studies•  Historical context –  “Peribahasa” is a form of phrase and words passed on for generations. –  Contains aesthetic values in its meanings.•  Cultural context –  “Peribahasa” used by Malaysian people to tell something through expressions. –  Rather than telling something directly, these expressions helped convey indirect messages through teachings or daily conversations.•  Social context –  Suitable for all ages, in any kind of situations. –  There’s “Peribahasa” fit for all people; all races and culture have their own expressions.
  • 18. Content Development•  Flowchart. -  edia M Visual projection elements Viewer’s -  rduino’s A Start presence PIR sensor detection -  rojection P No projection of blank noisy screen
  • 19. Content Development•  Further ideation progress.
  • 20. Content Development•  Floorplan (front view). Projector Frames Laptop Speaker
  • 21. Content Development•  Floorplan (side view). Frames Projector Speaker Laptop
  • 22. Content Development•  Floorplan (angled view). ProjectorFrames Laptop Speaker
  • 23. Content Development•  Conceptual diagram.
  • 24. Content Development•  Look and feel.
  • 25. Content Development•  Functional specification. DETAILS PAGE 1 OF 1 SITI SARAH AMEERA BINTI SABRAN ID No. : 1071115815 Subject code : MMD3033 Antara Dua | Tiga Screen Name : Installation screen Purpose/ Description of screen : Screen shows the content projected from the projector set up to be above and nearby. Person-in-charge : SITI SARAH AMEERA BINTI SABRAN : FYP DELTA II 2010/2011 Installation functions : The screen shows photographic contents and refreshes every few minutes. Frames within the screen : Few seconds of rendered moving photographs / durations of this scene set on loop. Media elements/ content : 1. text (brief description) typographic play during playback. 2. images/ graphic visualizations of "Peribahasa". 3. video few seconds of rendered subtle image movements. 4. animation none. 5. sound ambient sounds related to the visuals during playback. Navigation Controls & Icons : User need to be present in certain distance in order to startup the installation, or else the projection goes blank when left inactive. Project Specifications Worksheet
  • 26. Final Synopsis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
  • 27. Teaser Video