• Health tips for college students• Balance school, work, family, social life - busy• Lots of health information on Internet – but none aimed at student lifestyle• Tailor health tips to be simple + convenient
21 year old student Works part-time at Tim Hortons Babysits nephew two nights a week Social & outgoing – loves going out shopping, to the movies, etc. On-the-go and busy Wants to be healthier but has little time Uses Internet for entertainment, info, connecting with friends &Sarah the college brands student
Vitamin D Deficiency? African Mango Complete Top 5 Foods to Avoid at Tim Hortons 5 Healthiest Foods to Eat at Tim Hortons Favourite Ways to Eat Vegetables
3 Best Potato Chip Replacements Simple Tips for Eating Out Healthy Snacks: How to Choose a Nutritious Granola Bar The Best (And Easiest) Superfoods for Weight Loss Top 5 Reasons Why Chocolate is Good for You
How did the blog perform?What actions are recommended?
Blog metrics: Blog metrics: Traffic & Stickiness Key Metrics -May 28 – June 11, 2012 June 12 – June 25, 2012
Blog metrics: Blog metrics: Traffic & Stickiness Key Metrics -June 25 – July 9, 2012 July 10 – July 22, 2012
Todrive visits, update social media • Update social media frequently New content = increased stickiness, lowered bounce rate • Post new blog content frequently
Make connections to get traffic • Be active in communities and other blogs • Find affiliates Focus on avenues that get best results • Twitter, communities
Blogcan stand alone Research needs of – posts are archived & target market more searchable Get more personal Createmore exclusive, original content Promote more heavily online
Title Images • Keywords • Adds them to Google • 70 – 120 characters Images Labels • Relate to keywords • Index Links • Create links within site • Outbound, inbound, internal
Body • Keywords in body • 250-1000 words • Keywords 2-4 times, max 5% density • Keywords in first sentence • Keywords in last paragraph
Top 10 sites: • Yahoo! Health • SELF Magazine • Everyday Health • Women’s Health • Cosmopolitan • Allure • Elle • Jezebel • Perez Hilton • Rate My Professors
Monthlyblog themes Twitter on broad topics • Focus on tweeting • ie. superfoods, theme-related content snacking • Tie in with newsletter Youtube • Make a playlist of Facebook relevant videos • Post content on theme • Ask questions Pinterest • Encourage sharing • Create board for theme
Useful updates, exclusive info, calls to action – provide reasons to subscribe
Use pitchengine.com to release press releases to spread around web
Use keywords & tags, integrate content, make it concise, fun to read
Applies to blog for any convenient, healthy packaged foods, snacks, restaurants, etc. • Niche market Requires building a large readership Join affiliate networks Sponsored reviews/contests
Create a widget to make blog easy to follow – on-the-go & busy target market
Create a mobile version of blog for accessibility anywhere
• Online marketing extremely powerful• Know & cater to your target market• Become an expert – content is king• Drive traffic – social media, SEO, ads, affiliates, PR• Measure metrics & statistics and learn from them
“If the web is indeed a place, it is starting tolook less like a library, and more like a river.” - Peter Da Vanzo (SEO expert & creator of searchengineblog.com)
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