Healthy @ College          http://healthyatcollege.blogspot.comPresented by Sarah AliJuly 25, 2012
Why market online?
From comScore                70% of Canada is online and leading in engagement
Canada’s population well-represented across all:• Ages• Genders• Income categories
From Nielsen Canada             Canadians online: social networks, entertainment, portals
What is the blog all about?
• Health tips for college  students• Balance school, work,  family, social life - busy• Lots of health  information on Int...
   21 year old student                       Works part-time at Tim Hortons                       Babysits nephew two n...
   Vitamin D Deficiency?   African Mango    Complete   Top 5 Foods to Avoid at    Tim Hortons   5 Healthiest Foods to ...
   3 Best Potato Chip    Replacements   Simple Tips for Eating Out   Healthy Snacks: How to    Choose a Nutritious    G...
How did the blog perform?What actions are recommended?
Blog metrics:            Blog metrics:                                                   Traffic & Stickiness             ...
Blog metrics:            Blog metrics:                                                   Traffic & Stickiness             ...
 Todrive visits, update social media  • Update social media   frequently New content = increased stickiness, lowered bou...
 Make  connections to get traffic  • Be active in    communities and other    blogs  • Find affiliates Focus on avenues ...
Monthly   3-Month
Monthly   3-Month
 The more tweets, the better  • Tweet a few times   every few hours To gain followers, follow others  • Continuously fin...
 Shocking headlines grab attention  • Phrase every tweet to   grab attention Tweeting others’ content is a must  • Retwe...
 Activityneeded by  company and  followers  • Encourage posting &    sharing on page       Ask questions       Ask for ...
 Facebook page requires dedicated following  • Increase number of   followers Easierto develop for those active on Faceb...
 Bestused by video creators  • Create and post videos   relevant to blog posts Videoscan make blog posts more interestin...
 Aggregation useful when hard to find quality videos  • For my topic, lots of    easily searchable info    on reputable c...
 Comments,  likes, repins are highly visible  • Like, repin & comment   to be seen Extremelyactive – a sea of content  •...
 To gain followers, follow others  • Follow relevant pinners   & boards When a pin is repinned, original pinner is shown...
How can I market online successfully?
 Blogcan stand alone       Research needs of – posts are archived &     target market more searchable                   ...
   Title                           Images    • Keywords                       • Adds them to Google    • 70 – 120 charac...
 Body                    • Keywords in body  • 250-1000 words  • Keywords 2-4 times,   max 5% density  • Keywords in firs...
 Top   10 sites:  •   Yahoo! Health  •   SELF Magazine  •   Everyday Health  •   Women’s Health  •   Cosmopolitan  •   Al...
 Monthlyblog themes          Twitter on broad topics               • Focus on tweeting  • ie. superfoods,              t...
Useful updates, exclusive info, calls to action – provide reasons to subscribe
Use pitchengine.com to release press releases to spread around web
Use keywords & tags, integrate content, make it concise, fun to read
   Applies to blog for any    convenient, healthy    packaged foods,    snacks, restaurants,    etc.    • Niche market  ...
Create a widget to make blog easy to follow –       on-the-go & busy target market
Create a mobile version of blog for     accessibility anywhere
•   Online marketing extremely powerful•   Know & cater to your target market•   Become an expert – content is king•   Dri...
“If the web is indeed a place, it is starting tolook less like a library, and more like a river.”                         ...
Internet Marketing Recommendation
Internet Marketing Recommendation
Internet Marketing Recommendation
Internet Marketing Recommendation
Internet Marketing Recommendation
Internet Marketing Recommendation
Internet Marketing Recommendation
Internet Marketing Recommendation
Internet Marketing Recommendation
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Internet Marketing Recommendation

  1. 1. Healthy @ College http://healthyatcollege.blogspot.comPresented by Sarah AliJuly 25, 2012
  2. 2. Why market online?
  3. 3. From comScore 70% of Canada is online and leading in engagement
  4. 4. Canada’s population well-represented across all:• Ages• Genders• Income categories
  5. 5. From Nielsen Canada Canadians online: social networks, entertainment, portals
  6. 6. What is the blog all about?
  7. 7. • Health tips for college students• Balance school, work, family, social life - busy• Lots of health information on Internet – but none aimed at student lifestyle• Tailor health tips to be simple + convenient
  8. 8.  21 year old student  Works part-time at Tim Hortons  Babysits nephew two nights a week  Social & outgoing – loves going out shopping, to the movies, etc.  On-the-go and busy  Wants to be healthier but has little time  Uses Internet for entertainment, info, connecting with friends &Sarah the college brands student
  9. 9.  Vitamin D Deficiency? African Mango Complete Top 5 Foods to Avoid at Tim Hortons 5 Healthiest Foods to Eat at Tim Hortons Favourite Ways to Eat Vegetables
  10. 10.  3 Best Potato Chip Replacements Simple Tips for Eating Out Healthy Snacks: How to Choose a Nutritious Granola Bar The Best (And Easiest) Superfoods for Weight Loss Top 5 Reasons Why Chocolate is Good for You
  11. 11. How did the blog perform?What actions are recommended?
  12. 12. Blog metrics: Blog metrics: Traffic & Stickiness Key Metrics -May 28 – June 11, 2012 June 12 – June 25, 2012
  13. 13. Blog metrics: Blog metrics: Traffic & Stickiness Key Metrics -June 25 – July 9, 2012 July 10 – July 22, 2012
  14. 14.  Todrive visits, update social media • Update social media frequently New content = increased stickiness, lowered bounce rate • Post new blog content frequently
  15. 15.  Make connections to get traffic • Be active in communities and other blogs • Find affiliates Focus on avenues that get best results • Twitter, communities
  16. 16. Monthly 3-Month
  17. 17. Monthly 3-Month
  18. 18.  The more tweets, the better • Tweet a few times every few hours To gain followers, follow others • Continuously find new users to follow
  19. 19.  Shocking headlines grab attention • Phrase every tweet to grab attention Tweeting others’ content is a must • Retweet interesting tweets & aggregate content from around the web
  20. 20.  Activityneeded by company and followers • Encourage posting & sharing on page  Ask questions  Ask for ideas  Hold contests  Trivia
  21. 21.  Facebook page requires dedicated following • Increase number of followers Easierto develop for those active on Facebook • Develop a personal Facebook network
  22. 22.  Bestused by video creators • Create and post videos relevant to blog posts Videoscan make blog posts more interesting • Share videos related to blog topics in posts
  23. 23.  Aggregation useful when hard to find quality videos • For my topic, lots of easily searchable info on reputable channels • If not, make playlists for user as an aggregator
  24. 24.  Comments, likes, repins are highly visible • Like, repin & comment to be seen Extremelyactive – a sea of content • Be active every few hours to be seen
  25. 25.  To gain followers, follow others • Follow relevant pinners & boards When a pin is repinned, original pinner is shown • Post original pins to increase visibility
  26. 26. How can I market online successfully?
  27. 27.  Blogcan stand alone  Research needs of – posts are archived & target market more searchable  Get more personal Createmore exclusive, original content Promote more heavily online
  28. 28.  Title  Images • Keywords • Adds them to Google • 70 – 120 characters Images Labels • Relate to keywords • Index  Links • Create links within site • Outbound, inbound, internal
  29. 29.  Body • Keywords in body • 250-1000 words • Keywords 2-4 times, max 5% density • Keywords in first sentence • Keywords in last paragraph
  30. 30.  Top 10 sites: • Yahoo! Health • SELF Magazine • Everyday Health • Women’s Health • Cosmopolitan • Allure • Elle • Jezebel • Perez Hilton • Rate My Professors
  31. 31.  Monthlyblog themes  Twitter on broad topics • Focus on tweeting • ie. superfoods, theme-related content snacking • Tie in with newsletter  Youtube • Make a playlist of Facebook relevant videos • Post content on theme • Ask questions  Pinterest • Encourage sharing • Create board for theme
  32. 32. Useful updates, exclusive info, calls to action – provide reasons to subscribe
  33. 33. Use pitchengine.com to release press releases to spread around web
  34. 34. Use keywords & tags, integrate content, make it concise, fun to read
  35. 35.  Applies to blog for any convenient, healthy packaged foods, snacks, restaurants, etc. • Niche market Requires building a large readership Join affiliate networks Sponsored reviews/contests
  36. 36. Create a widget to make blog easy to follow – on-the-go & busy target market
  37. 37. Create a mobile version of blog for accessibility anywhere
  38. 38. • Online marketing extremely powerful• Know & cater to your target market• Become an expert – content is king• Drive traffic – social media, SEO, ads, affiliates, PR• Measure metrics & statistics and learn from them
  39. 39. “If the web is indeed a place, it is starting tolook less like a library, and more like a river.” - Peter Da Vanzo (SEO expert & creator of searchengineblog.com)
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