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IBM Application Acceleration Solutions

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If you are exploring or are using Software as a Service applications via Cloud connectivity, learn how IBM's acceleration solutions can improve performance, simplify cloud connectivity, and secure …

If you are exploring or are using Software as a Service applications via Cloud connectivity, learn how IBM's acceleration solutions can improve performance, simplify cloud connectivity, and secure these external connections. In this presentation, you will be introduced to the family of IBM Application Acceleration solutions that are available today.

IBM Application Acceleration Solutions
http://www-01.ibm.com/software/websphere/products/application-infrastructure/application-acceleration/index.html

WebSphere Application Accelerator for Public Networks:
http://www-01.ibm.com/software/webservers/application-accelerator-for-public-networks/

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  • 1. ®IBM Application Acceleration SolutionsSteven CawnWorld wide Sales Leaderscawn@us.ibm.com © 2011 IBM Corporation
  • 2. IBM Software Group | WebSphere softwareAgenda Business Considerations Acceleration Solutions – Public Networks – Hybrid Networks Conclusion2 2
  • 3. IBM Software Group | WebSphere softwareSome Simple Questions: •Do you have an Internet presence? •Do you support a broad (international) customer base? •Do you have inconsistent response time across your user population? •Are you trying to provide a more consistent experience to your users? •Are you looking to improve end user response times? •Are you currently utilizing or are you considering Cloud computing? •Are you currently using or are you considering using Software as a Service applications? •Do internal users or applications need to consume those applications? •Is latency of those in the cloud applications acceptable or would optimizing it be of interest to you?3 3
  • 4. IBM Software Group | WebSphere software Internet response time challenges negatively impact revenue and user satisfaction Average impact of 1 second delay in response time for Web users Page views Conversions Customer Satisfaction 0% -2% -4% -6% -7% -8% -10% -11% -12% -14% • Lost revenues • Brand damage -16% -16% • More support calls -18% • Increased costs 1. “The Performance of Web Applications: Customers Are Won or Lost in One Second,” Bojan Simic, Aberdeen Group, November 2008 2. Source: Internet World Stats, Usage and Population Statistics, www.internetworldstats.com/stats.htm, December 22, 20104 4
  • 5. IBM Software Group | WebSphere software The customer’s Physical Proximity to your server impacts Internet Response Time (5 step process) User Experience Performance Zones Good Acceptable Unacceptable Northern European Data Center Internet Latency End User Locations5 5
  • 6. IBM Software Group | WebSphere software Adopting Public Cloud Based Infrastructure and SaaS Services Cloud IaaS Storage Dev/ Test Enterprise Enterprise User User Enterprise User6 6
  • 7. IBM Software Group | WebSphere software WebSphere Application Accelerator Solutions7 7
  • 8. IBM Software Group | WebSphere software Accessing Portal Page Response Time to a remote user can take 10.5 Seconds Too Slow! 95% of Total Response Time is Due to the Middle Mile Your Data-Center Remote Customer (Northern Europe) (Sydney) 1 2 3 First Mile Middle Mile Last Mile Application processing time Round Trip Time Bandwidth-related and content generation (RTT) x # Round transfer time Trips 0.24 seconds 9.98 seconds 0.28 seconds (31 x 339 ms) From Stockholm to Sydney, rendering a typical 70k Web page with 25 objects requires 31 round trips8 8
  • 9. IBM Software Group | WebSphere software Same Page with an Efficient Middle Mile Total Response time reduced to 3.2 Seconds with only 9 round trips Your Data-Center Remote Customer (Northern Europe) (Sydney) 1 2 3 First Mile Middle Mile Last Mile Application processing time Round Trip Time Bandwidth-related and content generation (RTT) x # Round transfer time Trips 0.24 seconds 2.68 seconds 0.28 seconds (9 x 298ms) From Stockholm to Sydney, rendering a typical 70k Web page with 25 objects requires 9 round trips with acceleration9 9
  • 10. IBM Software Group | WebSphere softwareOptimize application delivery all the way from inside the firewall tothe end user with ease Bot 4 Bot GET 2 DataPower GET with AO 3 WebSphere Application PUT Accelerator for Public Networks 5 1 Hacker Web Services Your Server (Data Center) 1 Simple to deploy - no application 3 Reduce response time even further with Elastic 5 Enhance Security inside your firewall changes needed caching inside your data center 2 Consistently reach customers regardless of 4 DDOS (malicious attack) protection amplified location with enhanced performance that offloads your server 1010 10
  • 11. IBM Software Group | WebSphere softwareWebSphere Application Accelerator for Public NetworksKey Values “Out of the Box” integrated value through the powerful and flexible combination of the DataPower’s Application Optimization (AO) package and WebSphere Application Accelerator for Public Networks Performance and Scale – Maximized performance with advanced caching without application changes – Smart and dynamic offload under load conditions – Business Value: stickiness, more transactions, higher productivity, lower support costs, lower capital costs Security Defense in Depth – Secure handshake between Akamai and DataPower protects origin WebSphere Application Accelerator from untrusted requests – Added DDOS protection by preventing access to origin by non- + Akamai requests and absorbing attacks at Akamai’s edge, especially when combined with dynamic offload – Business Value: increase availability, decrease downtime-related revenue losses, lower security risk DataPower Streamlined Implementation + – Akamai and DataPower have customizable templates to take advantage of powerful advanced capabilities without the time and effort of advanced implementation – Business Value: Faster time to value for existing and new applications, no complex, costly changes to applications, reduces complexity of approval process WebSphere Application Server 11 11
  • 12. IBM Software Group | WebSphere software The Power of Akamai and DataPower 1212 12
  • 13. IBM Software Group | WebSphere software WebSphere Application Accelerator Solutions13 13
  • 14. IBM Software Group | WebSphere softwareMotivations for Hybrid Networks Business Technical • Quickly respond to opportunities • Rapid deployment and Agility and threats, while easily supported provisioning using the latest by IT technical patterns • Initiate campaigns that drive traffic to key systems • Cloud and SaaS offer on-demand Scalability • Tolerate cyclical patterns without scaling over spending • Enable a new class of business opportunities • Deliver high-throughput interfaces Performance • Recover wasted employee time and • Reduce wait times effort • Control access to internal and • Protect assets using a single Security external data source of authentication data • Improve project success by • Encourage better implementations Adoption/ by shortening operational paths naturally encouraging adoption Usability • Improve iteration speed • Multiply staff productivity14 14
  • 15. IBM Software Group | WebSphere softwareWhat is a “Hybrid Network” – Before SaaS or HostingDC#1 DC#2 Internet Local Loosely controlled Tight control Dynamic Static Uncertain reliability Controllable reliability Untrusted by necessity Highly trusted15 15
  • 16. IBM Software Group | WebSphere softwareWhat is a “Hybrid Network” – After SaaS or HostingDC#1 DC#2 WAXHN: Akamai Network XE82 Overlaid Control AAA control point Responds dynamically Caches dynamically Certain reliability Self-balanced cluster Trustable by design Hardened design16 16
  • 17. IBM Software Group | WebSphere softwareWAXHN Overview Highlight Detail • IBM WebSphere The leading enterprise infrastructure vendor working with the Who leading Internet acceleration… • Akamai Technologies • Intend to offer …provider intend to offer a new DataPower Edge Appliance XE82 and anew Akamai-operated service sold by IBM: What • DataPower Appliance plus WebSphere Application Accelerator for Hybrid Networks • Akamai service (WAXHN) that together … • Quickly solve Cloud and SaaS … drastically reduces Internet middle-mile latency and Why problems congestion, improves geographic reach and scale, and encourages adoption of new Cloud and SaaS projects by … • Improve latency, scale, usability • IBM: DataPower hardware … bringing Akamai acceleration to enterprise use cases running How on and through industry-leading DataPower hardware resulting in • Akamai: 84,000+ server network … • better business agility … blended advantages of traditional enterprise computing and Result the latest Internet service offerings. • lowered risk17 17
  • 18. IBM Software Group | WebSphere software WAX for Hybrid Networks SaaS 3 4 Enterprise 2 DataPower User XE82 Edge Appliance IaaS 4 Enterprise User 2 2 1 2 5 5 WebSphere Application Dev/ Test Your Data Enterprise User Accelerator for Hybrid Networks Center Cloud Storage 1 Simple to deploy - no application 3 Improves 3rd Party SaaS Delivery 5 Data Transfer Enhance Security inside your changes needed firewall 2 Close to any applications, 4 Applications hosted on Public Cloud components, or data hosted in the Infrastructure as a Service, Public Cloud i.e. Amazon EC2, Rackspace, IBM1818 18
  • 19. IBM Software Group | WebSphere softwareWebSphere Application Accelerator for Hybrid NetworksKey Values Improves performance and availability between any public cloud provider and the enterprise data-center, to remove barriers and enable the growing adoption of cloud services Performance and Scale – Maximizes performance for 3rd party applications previously outside of the enterprise’s control DataPower XE82 – Facilitates move to cloud, without sacrificing performance and Edge Appliance availability – Business Value: stickiness, higher user productivity, lower support + costs, lower capital costs, higher ROI on cloud strategies Improved Security – Brings a new level of security through authentication, authorization, and accounting – Governs application access for cloud-built applications – Carries cloud based content over secure Akamai network – Business Value: increase availability, improved enterprise access control to cloud-based applications, lower security risk Streamlined Implementation – Bridges data from enterprise data-center to any 3rd party data source WebSphere Application Accelerator – Seamlessly integrate on-premise and 3rd party cloud applications, for Hybrid Networks regardless of proximity to the WebSphere infrastructure + – Business Value: Faster time to value for public cloud-based Public Cloud Services applications, no complex, costly changes to applications, no additional hardware required within the cloud 19 19
  • 20. IBM Software Group | WebSphere software The Power of Akamai and DataPower Uses 3rd party agent to measure from within the Enterprise, behind the firewall into the Cloud Customer owned - SharePoint – 40% reduction in load time to sign in 3rd Party SaaS – Oracle CRM and view dashboards • 2X faster with WAX-HN than direct • From 13 seconds to 6.5 seconds – Unaffected by Internet spikes resulting eliminated for a 4 step transaction in consistent, reliable performance • Signed in, viewed dashboard, – Bring cache into the Enterprise to pipeline report & downloaded file further improve performance 2020 20
  • 21. IBM Software Group | WebSphere software IBM Application Acceleration Solutions - Bringing It All Together21 21
  • 22. IBM Software Group | WebSphere softwareSummary IBM’s Application Acceleration Solutions improve performance while increasing security and control Accelerates Cloud adoption Provide significant business benefit with little or no modifications to existing application infrastructure Designed to meet high availability and high performance business requirements Available from IBM now22 22
  • 23. IBM Software Group | WebSphere softwareAdditional Information IBM Application Acceleration Solutions http://www-01.ibm.com/software/websphere/products/application-infrastructure/application- acceleration/index.html WebSphere Application Accelerator for Public Networks: http://www-01.ibm.com/software/webservers/application-accelerator-for-public-networks/ IBM DataPower XE82 http://www- 01.ibm.com/common/ssi/ShowDoc.jsp?docURL=/common/ssi/rep_ca/5/897/ENUS111- 115/index.html&breadCrum=DET001PT022&url=buttonpressed=DET002PT005&specific_index =DET001PEF502&DET015PGL002=DET001PEF011&submit.x=7&submit.y=8&lang=en_USW ebSphere Application Accelerator for Hybrid Networks WebSphere Application Accelerator for Hybrid Networks http://www-01.ibm.com/common/ssi/ShowDoc.jsp?docURL=/common/ssi/rep_ca/9/897/ENUS211- 219/index.html&breadCrum=DET001PT022&url=buttonpressed=DET002PT005&specific_index =DET001PEF502&DET015PGL002=DET001PEF011&submit.x=7&submit.y=8&lang=en_US23 23
  • 24. IBM Software Group | WebSphere softwareDetailed comparison: WAX Public Networks and WAXHybrid Networks WAX Public Networks WAX Hybrid Networks External user pulls data OUT from your network Internal user pulls data IN to your network Optionally enhanced by DataPower Appliance Requires DataPower Appliance Custom packaged Akamai service Unique Akamai service + IBM appliance Metered by Mega Page Views Metered by Megabits per second Allocated by each Application Instance Allocated by Platform Instance (i.e. Internet Gateway) Akamai SSL Certificates: Wildcard and Single Host Your own SSL Certificates Availability SLA; 50% speed improvement Availability SLA No licensed code Akamai licensed EULA code Passport Advantage Fixed Term Addendum + Terms of Use Passport Advantage Fixed Term Addendum + Terms of Use L0/L1/L2 Support is IBM L0/L1/L2 Support is IBM L3 Support is Akamai L3 Support is Akamai Customer Network Customer Network WAX WAX Public Hybrid Networks Networks DP Appliance DP Appliance XS, XI, XE XE8224 24
  • 25. IBM Software Group | WebSphere software Thank you. Any questions? 25

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