Strategies for-effective-tweeting


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Strategies for-effective-tweeting

  1. 1. Strategies forEffective Tweeting:A Statistical Review DATA REPORT
  2. 2. Introduction 3Methodology 4Weekends Are Good for Relaxing and Tweeting 5Best Days to Tweet By Industry 6When Followers Are Busy…Give Them Tweets 8Use Different Social Networks for an“Always On” Conversation 9Hit the “Tweet Spot” 10Tweets Perform Best When Kept Short 11Links Drive More Than Just Clicks 12Engagement Dies When Links Don’t Work 13Use Hashtags and Watch Engagement Rise 14Don’t Overuse Hashtags 15An Image is Worth Many, Many Retweets and Replies 16Ask Followers to Retweet and They Will Listen 17Spell it Out: R-E-T-W-E-E-T 18Conclusion 19Take Away: Tweet Cheat Sheet 2
  3. 3. Introduction Several years ago, words like Twitter, Tweet ( ), hashtag ( ) and Retweet ( ) were part of a vocabulary limited to early adopters in social media. Today, it’s hard to watch television, look at an advertisement or walk down the street without seeing a prompt to Tweet or use a particular hashtag. 1 2 3 3
  4. 4. Methodology Between December 11, 2011 and February 23, 2012, Buddy Media analyzed user engagement from more than 320 Twitter handles of the world’s biggest brands. KEY =TWEET =RETWEET =REPLY =HASHTAG 4
  5. 5. Weekends Are Good for Relaxingand Tweeting Twitter engagement rates for brands are 17% higher on Saturday and Sunday compared to weekdays, but brands don’t take advantage of this trend. When brands should be Tweeting KEY % of Brand Tweets When brands are Tweeting 5
  6. 6. Best Days to Tweet by Industry Clothing and Fashion: Weekend Rules Entertainment: Sunday and Monday Are Key Days 6
  7. 7. Publishing: Tweet Away on Saturdaymost engagement.Sports: Tweet on Weekend, When Big Games Are On 7
  8. 8. When Followers Are Busy…Give Them Tweets When brands Tweet during “busy hours” (8 AM - 7 PM), they receive 30% higher engagement than Tweets that fall during “non-busy hours” (8 PM - 7 AM). RETWEET 8 AM - 7 PM 8 PM - 7 AM “BUSY HOURS” “NON-BUSY HOURS” 8
  9. 9. Use Different Social Networks for an“Always On” Conversation While Tweets during “busy hours” receive show the reverse trend. 1 “Busy Hours” (8 AM - 7 PM) “Non-Busy Hours” (8 PM - 7 AM) 9
  10. 10. Hit the “Tweet Spot” Plan your Tweet schedule according to the days your Tweets perform best, and Tweet more frequently on those particular days. TWEET SPOT Number of Tweets Per Day 10
  11. 11. Tweets Perform Best When Kept Short In fact, Tweets that contain less than 100 characters receive 17% higher engagement than longer Tweets. 11
  12. 12. Links Drive More Than Just Clicks While there’s an almost even split between Tweets that contain a link and those that do not, Tweets that contain links receive 86% higher Retweet rates than Tweets with no links. 12
  13. 13. Engagement Dies When LinksDon’t Work In fact, 92% of all linking errors can be attributed to not inserting a space before the actual link, thus forcing users to copy and paste the link into a browser. Check out our site... Check out our site... Check out our site: 13 Check out our site-
  14. 14. Use Hashtags and WatchEngagement Rise In fact, Tweets with hashtags receive two times more engagement than those without hashtags. hashtags, meaning many brands are missing out on another huge opportunity to increase engagement. 1 14
  15. 15. Don’t Overuse Hashtags Even though hashtags increase engagement, it is possible to overuse them. engagement than those with three or 17% drop in engagement. 15
  16. 16. An Image is Worth Many, ManyRetweets and Replies Even though followers can’t instantly see an image on Twitter (like on Facebook), regular publishing of images still has a profound impact on Twitter performance. 16
  17. 17. Ask Followers to Retweet andThey Will Listen “Retweet” or “RT” receive 12 times higher Retweet rates than those that do not use this call to action. “RT” “RT” “Retweet” “Retweet” 17
  18. 18. Spell it Out: R-E-T-W-E-E-T to “Retweet” (by spelling out the whole word), the Retweet rate is 23 times higher than average! AVERAGE “RT “RT” “RETWEET” 18
  19. 19. Conclusion your voice on Twitter, and then further tweak to optimize Tweets based on how your followers respond. on . to get the highest engagement. 19
  20. 20. Have questions or comments?Contact us at, or follow us on: ddymedia +Buddy Media 20
  21. 21. Strategies forEffective Tweeting:Tweet Cheat Sheet