Facebook edge rank
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  • 1. Facebook EdgeRank:Cut Through theClutter and into theNews Feed WHITE PAPER
  • 2. Introduction 3Tip #1: Ask Questions 4Tip #2: Post Games and Trivia 6Tip #3: Interact with Fan Engagement 7Tip #4: Use the Ticker 8Tip #5: Incorporate Relevant Photos 10Tip #6: Relate to Current Events 12Tip #7: Incorporate Videos 14Tip #8: Post Content for Time-Sensitive Campaigns 16Tip #9: Include Links within Posts 18Tip #10: Be Explicit in Your Posts 19Conclusion 21 www.buddymedia.com 2
  • 3. Introduction The Facebook News Feed has become one of the most according to comScore1 increasingly important for you to implement a strategy 1 www.buddymedia.com 3
  • 4. Tip #1: Statistical Review: www.buddymedia.com 4
  • 5. VichyUSA requested user feedback on a giveaway that it was considering sending to its Facebook fans. Notice that fans responded well when asked for input. Brides used Facebook Questions to create a poll thatgauged its fans’ opinions on wedding gifts.Overwhelmingly, the fanschose money over actual wedding gifts. www.buddymedia.com 5
  • 6. Tip #2: CheapOair.com played a caption game with its fans and asked for some creativity in describing a skier jumping off a mountain. www.buddymedia.com 6
  • 7. Tip #3: 6pm.com kept the conversation going by responding to and tagging fans that wrote about a photo. When tagged in the comments section, fans received notifications driving them back to the conversation. www.buddymedia.com 7
  • 8. Tip #4: When fans like a page, in this case Groupon, their friends see the action in their tickers. When they scroll over the story, they can then like the page without having to leave. www.buddymedia.com 8
  • 9. When a brand posts a photo, in this case Lot 18, the photo appears not only in the News Feed, but also shows up as a ticker story.www.buddymedia.com 9
  • 10. Tip #5: Poppin showed off a photo with one of its employees and a television star. www.buddymedia.com 10
  • 11. Bottega Veneta added photos into an album, which published to the News Feed and allowed users to view multiple photos at once.www.buddymedia.com 11
  • 12. Tip #6: 2 Statistical Review: www.buddymedia.com 12
  • 13. The Today Showposted on the morning after a State of the Union Address, butinstead of focusing on the speech, the post focused on the First Lady’s outfit. The Dallas Mavericks posted a status update that promoted an upcoming game and received hundreds of likes in response. www.buddymedia.com 13
  • 14. Tip #7: about. Overstock.com provided value to its fans with a YouTube video that showed the value of putting furniture in the center of rooms. www.buddymedia.com 14
  • 15. Under Armour gave its fans a YouTube video that showed off a workout that users could do to strengthen core muscles.www.buddymedia.com 15
  • 16. Tip #8: Bridgestone Tires gave fans a sneak peak of its Super Bowl advertisement right after the Giants and Patriots each won playoff games to advance to the Super Bowl. www.buddymedia.com 16
  • 17. The House ofDereon intrigued fans by posting a sneakpeek of its inspiration for the spring collection. www.buddymedia.com 17
  • 18. Tip #9: Carol’s Daughter first asked its fans a question about hair, and then included a link to a blog post in the status update to provide more information on the topic. www.buddymedia.com 18
  • 19. Tip #10: Statistical Review: Better Homes and Gardens asked its fans to like a post if their pets ever made them laugh. In less than 20 minutes, well over 100 fans followed the call to action. www.buddymedia.com 19
  • 20. Parents magazine asked its fans to share a photo. The simple photo promoting family happiness was shared nearly 500 times in a matter of hours.www.buddymedia.com 20
  • 21. Conclusion Do you have more questions? Contact Buddy Media at inquiries@buddymedia.com to learn how our social marketing suite can help your power connections. buddymedia.com ddymedia +Buddy Media www.buddymedia.com 21