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Burberry digitalstrat

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Transcript

  • 1. Burberry Digital Strategy Sara Gonzalez
  • 2. Burberry 157 year-old British luxury global brand 500 stores in over 50 countries Most known for their trench coat
  • 3. Target Market Men and Women Ages 25-65 Singles, Married Couples with children Upper middle to Upper class
  • 4. Burberry Social MediaFacebook Instagramhttps://www.facebook.com/bu http://instagram.com/burberrrberry?ref=ts&fref=ts yTwitter Pinteresthttps://twitter.com/Burberry http://pinterest.com/burberry /
  • 5. Goals To increase followers on  To vary types of visuals Instagram presented on social media sites To increase followers on Pinterest  To increase traffic to the burberry.com website
  • 6. Strategy Increase photo based social  Types of photos: media  Designers at work Visuals are important for fashion brands  Backstage sneak peeks for runway shows
  • 7. Measurement Google AdWords Google Analytics Increase/decrease in social media followers Mobile Ad click through rates
  • 8. Budget Building, planning, implementing, paid media, monitoring of Burberry’s social media $250 per hour - 48 hours per week $48,000 per month - 12 months $576,000 per year
  • 9. Social Media Followers  Facebook: 14.9m  Twitter: 1.7m  Instagram: 720k  Pinterest: 38k
  • 10. References Burberry.com Facebook.com Twitter.com Instagram.com Pinterest.com Digitalmarketingcalculator.com