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Researching Graphic Design Problems

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  • 1. Researching a GRAPHIC DESIGN Problem
  • 2. HOW TO IDENTIFY THE PROBLEM... C lie nt Te lls You You r o wn Re se arch
  • 3. THE BRIEF Creative Brief & Design Brief THE 4 W’S
  • 4. WHO?
  • 5. WHAT?
  • 6. WHEN?
  • 7. WHERE?
  • 8. WHY?
  • 9. AUDIANCE CREATE A PROFILE, & MAKE IT PERSONAL J O HN BLU E C O LL A R WO R K E R 9- 5 WO R K S 4 0 H R S M I DDL E C L A SS M A S C U L IN, LIK E S K E E P IN G ACTI VE , E NJOYS WATCH I NG AND P LAYING FOOT BALL EN J OYS W E E K E N D FR E E T I ME WI TH FRI E ND S & FAMI LY FATHER O F 2 GIR LS
  • 10. RESEARCH ONLINE & OFFLINE Observational Resaerch & Focus Groups
  • 11. FRAMING MASLOW’S HEIARCHY OF NEEDS What are we appealing to? h ttp :/ / cit e l ig h t e r-ca rd s. s 3 .a ma z o naws . co m/ p 17 j 1 f p 5 o cj 2 l 1 f 0 v 1 p q7 o i10 2 k 0 _ 2 5 6 97.j p g
  • 12. USP UNIVERSAL SELLING PROPOSITION THE SELLING POINT 1 Product • 3 Brands What Makes Them Diffrent? L AU NDRY D ET ER G E N T BRAND 1 Stronger Eliminates Stains BRAND 2 Smells Good BRAND 3 Enviormentally Friendly
  • 13. VISUALIZING & SORTING THE RESEARCH http://outofmonotone.files.wordpress.com/2011/02/com14.jpg
  • 14. MOOD BOARDS CONCEPTING & MAKING THE TOUGH DECISIONS.
  • 15. RESEARCH PROCESS SUMMERIZED ... Research • Collect • Absorb Catagorize • Visualize • Edit Rest • Incubation • Let it soak! Review • Analyze • Ideas will start to bubble/boil Concept
  • 16. ASSIGNMENT Choose campaign , deconstruct, analyze & write their creative brief. ANSWERING THE FOLLOWING : Who ? Name the client give background info. their history, competitors, price range, what they sell or offer...etc. What? What makes their product or service unique? What was the USP for your choosen campaign? When? When did the campaign run? Did this make a diffrence in success of the campaign? Where did the campaign run? What media did they use? Why do you think they ran the campaign through choosen media. Why are they advertising? What was the problem tha they were trying to solve? Their audiance? Give a specific/ personal profile. Age, occupation, hobbies, gender...etc. 1 Page

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