0
Researching a

GRAPHIC DESIGN
Problem
HOW TO
IDENTIFY THE PROBLEM...

C lie nt
Te lls You

You r o wn
Re se arch
THE
BRIEF
Creative Brief & Design Brief

THE 4 W’S
WHO?
WHAT?
WHEN?
WHERE?
WHY?
AUDIANCE
CREATE A PROFILE, & MAKE IT PERSONAL
J O HN
BLU E C O LL A R WO R K E R 9- 5
WO R K S 4 0 H R S
M I DDL E C L A S...
RESEARCH
ONLINE &
OFFLINE
Observational Resaerch & Focus Groups
FRAMING
MASLOW’S HEIARCHY OF NEEDS

What are we appealing to?

h ttp :/ / cit e l ig h t e r-ca rd s. s 3 .a ma z o naws ....
USP

UNIVERSAL SELLING PROPOSITION

THE SELLING POINT

1 Product • 3 Brands
What Makes Them Diffrent?

L AU NDRY D ET ER G...
VISUALIZING & SORTING THE RESEARCH

http://outofmonotone.files.wordpress.com/2011/02/com14.jpg
MOOD
BOARDS
CONCEPTING & MAKING THE TOUGH DECISIONS.
RESEARCH PROCESS SUMMERIZED ...
Research • Collect • Absorb
Catagorize • Visualize • Edit
Rest • Incubation • Let it soak!...
ASSIGNMENT
Choose campaign , deconstruct, analyze & write their creative brief.

ANSWERING THE FOLLOWING :
Who ?
Name the ...
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Researching Graphic Design Problems

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Transcript of "Researching Graphic Design Problems"

  1. 1. Researching a GRAPHIC DESIGN Problem
  2. 2. HOW TO IDENTIFY THE PROBLEM... C lie nt Te lls You You r o wn Re se arch
  3. 3. THE BRIEF Creative Brief & Design Brief THE 4 W’S
  4. 4. WHO?
  5. 5. WHAT?
  6. 6. WHEN?
  7. 7. WHERE?
  8. 8. WHY?
  9. 9. AUDIANCE CREATE A PROFILE, & MAKE IT PERSONAL J O HN BLU E C O LL A R WO R K E R 9- 5 WO R K S 4 0 H R S M I DDL E C L A SS M A S C U L IN, LIK E S K E E P IN G ACTI VE , E NJOYS WATCH I NG AND P LAYING FOOT BALL EN J OYS W E E K E N D FR E E T I ME WI TH FRI E ND S & FAMI LY FATHER O F 2 GIR LS
  10. 10. RESEARCH ONLINE & OFFLINE Observational Resaerch & Focus Groups
  11. 11. FRAMING MASLOW’S HEIARCHY OF NEEDS What are we appealing to? h ttp :/ / cit e l ig h t e r-ca rd s. s 3 .a ma z o naws . co m/ p 17 j 1 f p 5 o cj 2 l 1 f 0 v 1 p q7 o i10 2 k 0 _ 2 5 6 97.j p g
  12. 12. USP UNIVERSAL SELLING PROPOSITION THE SELLING POINT 1 Product • 3 Brands What Makes Them Diffrent? L AU NDRY D ET ER G E N T BRAND 1 Stronger Eliminates Stains BRAND 2 Smells Good BRAND 3 Enviormentally Friendly
  13. 13. VISUALIZING & SORTING THE RESEARCH http://outofmonotone.files.wordpress.com/2011/02/com14.jpg
  14. 14. MOOD BOARDS CONCEPTING & MAKING THE TOUGH DECISIONS.
  15. 15. RESEARCH PROCESS SUMMERIZED ... Research • Collect • Absorb Catagorize • Visualize • Edit Rest • Incubation • Let it soak! Review • Analyze • Ideas will start to bubble/boil Concept
  16. 16. ASSIGNMENT Choose campaign , deconstruct, analyze & write their creative brief. ANSWERING THE FOLLOWING : Who ? Name the client give background info. their history, competitors, price range, what they sell or offer...etc. What? What makes their product or service unique? What was the USP for your choosen campaign? When? When did the campaign run? Did this make a diffrence in success of the campaign? Where did the campaign run? What media did they use? Why do you think they ran the campaign through choosen media. Why are they advertising? What was the problem tha they were trying to solve? Their audiance? Give a specific/ personal profile. Age, occupation, hobbies, gender...etc. 1 Page
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