Guide to Graphic Design: Cha pter 5

G E N E R A T I N G I D E A S
N L E A S H

Creativity
CRE AT IV E W OR K
E NV IRONM E NT

Messy
Cl u t t e r e d
Cl e an
DON’T BE SATICFIED with your FIRST IDEA!
DON’T RUSH into production phase!
There is NO “MAGICAL BURST”

“I’ve never though...
BRAIN
STORMING
KEEP IT SIMPLE
SIZE: 2in x 3 in
USE PEN OR SHARPIE

EXPLORE
HAVE FUN!

THUMB
NAILS
“The greatest
freedom
comes from
the gr...
VISUAL RHETORIC
T E C H I N Q U E S
RANDOM WORD
ASSOCIATION
EXAMPLE RAT & KEY
RAT

>> TINY >> SNEAKY >> FAST >> DIRTY >> CUTE >> SNITCH

KEY

>> HOUSE >> SOLU...
Get Crakin’ Campaign
SOME TOYS NEVER DIE
Grey Group Singapore
VISUAL MONTAGE

EYE

+

WATER

=

TWO WORDS OR IMAGES 1 IMAGE

WEEPING
OTHER TECHNIQUES
COMPARISON
OPPOSITS
METAPHORES
OVERVIEW
Coming up with ideas takes an extraordinary amount of work.
You need a strong concept to carry an idea across a c...
ASSIGNMENT
Create 5 Different Montage’s
Choose 2 random words (completely unrelated) explore their
meaning, definition, sy...
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Generating Ideas

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Generating Ideas

  1. 1. Guide to Graphic Design: Cha pter 5 G E N E R A T I N G I D E A S
  2. 2. N L E A S H Creativity
  3. 3. CRE AT IV E W OR K E NV IRONM E NT Messy Cl u t t e r e d Cl e an
  4. 4. DON’T BE SATICFIED with your FIRST IDEA! DON’T RUSH into production phase! There is NO “MAGICAL BURST” “I’ve never thought of myself as getting an idea. I always discover it.“ George Lois “Make it happen & let it happen.“ George Tscherny
  5. 5. BRAIN STORMING
  6. 6. KEEP IT SIMPLE SIZE: 2in x 3 in USE PEN OR SHARPIE EXPLORE HAVE FUN! THUMB NAILS “The greatest freedom comes from the greatest stricness.“ - Paul Valéry FAST, ROUGH AND DIRTY. SEPERATE CONCPET FROM DETAIL GET YOUR FIRST IDEA OUT AND MOVE ON
  7. 7. VISUAL RHETORIC T E C H I N Q U E S
  8. 8. RANDOM WORD ASSOCIATION EXAMPLE RAT & KEY RAT >> TINY >> SNEAKY >> FAST >> DIRTY >> CUTE >> SNITCH KEY >> HOUSE >> SOLUTION >> ANSWER >> HOLE >> OPEN >> LOCK >> SAFETY
  9. 9. Get Crakin’ Campaign
  10. 10. SOME TOYS NEVER DIE Grey Group Singapore
  11. 11. VISUAL MONTAGE EYE + WATER = TWO WORDS OR IMAGES 1 IMAGE WEEPING
  12. 12. OTHER TECHNIQUES COMPARISON OPPOSITS METAPHORES
  13. 13. OVERVIEW Coming up with ideas takes an extraordinary amount of work. You need a strong concept to carry an idea across a campaign. Establish a comfortable working environment. Make it your own. Brain storming allows you to think past the obvious ideas and requires a variety of techniques. Thumbnails allow you to get your ideas out quickly. Use word association techniques to think about an idea from different perspectives: i.e. Random Word Associations, Visual Montage, Metaphores etc. Accidents = Unexpected solutions Identify, weigh and catagorize which ideas are worth pursuing and refining.
  14. 14. ASSIGNMENT Create 5 Different Montage’s Choose 2 random words (completely unrelated) explore their meaning, definition, synonyms. Combine the images representing each word to make one meaning Write a paragraph about the meaning.

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