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Tools, events & projects Flanders DC - Lille 07.03.2011

Tools, events & projects Flanders DC - Lille 07.03.2011






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  • WHAT: What – founded in 2004 – structure is an initiative of the Flemish government to improve the competitiveness of the Flemish economy by stimulating entrepreneurial creativity Employers organisations, government representatives, Flemish administration, innovative project organisations, entrepreneurs
  • 98% of our time we think in a logic way. Of course this is good because we live in a structured society. Logic is often needed and requested. Through education, experience,… we learn how to solve problems in a certain way. In this way we create patterns that allow us to react quickly. Often we are satisfied with this one solution that we have learned, because the problem is solved! Moreover we feel comfortable with this one solution, because we don’t like change. Anti boredom campaign-video This video shows visually how we think-act-react in a logic way. Even if there is no danger!
  • Zelfs in een andere taal
  • This shows that our brain is a great pattern creator and a pattern user. We face difficulties when we have to come up with new ideas. Why? Because we rely on the patterns we feel comfortable with and we don’t like change.
  • So if you want to be creative you will have to burst through these patterns. Be open for new ideas, for your intuition, be nieuwsgierig, try to see the usual, something different in the normal.
  • If we think in a creative way we are able to solve daily problems to use opportunities to be different from the competitors to improve existing things to inspire new ideas to develop projects Unfortunately we are only creative 2% of our time.
  • A number of very elementary skills that constitute the foundation for creative thinking can be distinguished. You already apply each of these skills consciously or unconsciously when you think, act, solve problems, or relax. By improving these basic skills, you will dramatically increase your creative potential. You also notice that your confidence and motivation will increase as well. We will now teach you these 5 basic creativity techniques.
  • Look at this picture what do you see? Two faces, islands, a goat, … a cow. Just like “think”-patterns, we have “visual”-patterns. This patterns also have the tendency to dominate. This can limit us in looking at a picture like this in a different way. Once we have seen the cow, it is difficult to see something else. In our society quite a lot of effort is put into influencing our perception of things. Education, advertising and politics each exert their own influence. We can only see what we THINK is there. So we get ‘used’ to our own vision of reality. The patterns don’t come from the outside, they are firmly rooted in our own perception. Two elements are important when talking about perception: (1) being aware of the fact that we create certain patterns and recognize them and (2) being able to burst through these patterns and looking at something in a different way.
  • When judging a new idea, it is not necessary to fully understand it right away. The art is to be open and accept the idea, even though the idea might not fit into a certain box. By doing so, you create the space in your mind in which the idea’s potential can develop.
  • Association happens when one thought generates another: ‘This makes me think of…’. An association chain is a series of associations where you start with one term and freely associate, always postpone judgement as you move from one association to the next. Example: water – drinking – soft drink – summer – beach – sailing – surfing …. Repeat this exercise. Take a word: e.g. “tree” and write down another associative chain for 1 minute. Try to increase your total of associations by 50% compared to the previous attempt.
  • Images are very powerful constructions that are not easily transformed. Yet you can’t achieve anything new without creating a new supporting image for it. Imagining involves making new images as well as letting go of existing ones. Do you see the two ladies in this image?
  • The first ideas you think of are generally the most obvious ones. When you continue to find alternatives, you automatically come up against your own thought barriers. Beyond these barriers lies originality. See how many answers you can find spontaneously to a question or a problem. Try to double this number. It may look like a lot but be confident. And postpone judgement Exercise: F = the only consonant A = has a closed space, is the only first letter of the alphabet,… E = has three horizontal lines, open on the right side I = the only one with a dot …
  • Hoe kan ik de 18de verjaardag van mijn dochter vieren zodat zij deze dag nog na 25 jaar herinnert? Kies 2 woorden uit de vraagstelling. Vieren: dochter: Feest barby getal 4 jonge vrouw Vuurwerk vriend Plezier blond Muziek rok Dansen glimlach Veel volk Frankrijk Versiering shoppen Geschenken tennissen Champagne msn Neem een woord uit het lijstje van ‘vieren’: bv. Dansen Bedenk spontaan ideeën vanuit het woord dansen. Bv. We nodigen een dj uit Bv. We gaan er een salsa feest van maken Bv. Ieder uur gaan we andere soort muziek draaien en iedereen krijgt les om op die muziek te dansen Bv. … Dit kan je herhalen voor verschillende eigenschappen die je geformuleerd hebt om steeds nieuwe ideeën te bedenken. Deze techniek kan je alleen of in groep toepassen.

Tools, events & projects Flanders DC - Lille 07.03.2011 Tools, events & projects Flanders DC - Lille 07.03.2011 Presentation Transcript

  • Lille 07/03/2011
  • who
  • making the entreprenerial class more creative making the creative class more entrepreneurial stimulate entrepreneurial creativity 2005: a new child was born
  • a staged strategy activate inspire create awareness
  • towards different target groups Policy makers General Public Companies Education
  • what
  • State of mind
    • Logic thinking
    • We think of terms of solutions
    • (A -> B)
    • We are satisfied with 1 solution
    • We learn from the past
    • We immediately arrive at a meaning
    • We choose the paths we know
    • We use patterns
    State of mind
  • "Aoccdrnig to a rseerach at Cmabrigde Uinervtisy, it deosn't mttaer in waht  oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Amzanig huh?"
  • Logic-creative duality
    • Our brain is a great pattern creator
    • A great pattern user
    • But a bad pattern breaker
  • Creativity definition Creativity is the art of bursting through patterns, habits and certainties
  • State of mind
    • Creative thinking
    • Solve daily problems
    • Use opportunities
    • Be different from the competitor
    • Improve existing things
    • Inspire new ideas
    • Develop projects
    State of mind
    • When you always do what you’ve always done
    • you will always get what you’ve always got !! A. Einstein
  • Perception Postpone judgement Think in alternatives Associative thinking Power of imagination
  • Perception
  • Postpone judgement
  • Associative thinking
  • Imagination
  • Think in alternatives Which of the following letters is different from the others and why? A E I F U
  • CAMPAIGN Jij bent Flanders’ Future
  • www.flandersdc.be/fellows PROJECT
  • Training: innovatiecoördinators Sir Ken Robinson Do schools today kill creativity? EVENT Innovatie maakt school
  • Eerste kindercongres in België 1400 12-jarigen in de Brabanthal www.ikanda2010.be EVENT
  • Leonardo da Vinci mobility projects www.flandersdc.be/i-creative www.flandersdc.be/ipod PROJECT
  • EVENT Reverse Mission
  • Inspiration tours EVENTS
  • EVENT Creativity World Forum
    • Creative Tools project
    • Last November the Creative Tools project was launched by Flanders DC together with CIDA, Chamber of Commerce of Terrassa and Creative Tampere.
    • This Leonardo da Vinci transfer of innovation project wants to address two subjects:
    • How can you make the entrepreneurial class more creative
    • How can you make the creative class more entrepreneurial
    • www.thinkkit.eu
    PROJECT www.thinkkit.eu
  • Goodies for the toolbox Experience-based business development Provide local and regional public sector business consultants with knowledge of and insight into creative business approaches and the dynamics of experience-based business development Enable business consultants to support and inspire local companies to bringing creative approaches into the company, its marketing and product development processes. www.exbased.eu PROJECT www.exbased.eu
  • TOOL www.flandersdc.be test your creativity
  • TOOL www.flandersdc.be/creatiefdenken
  • TOOL www.flandersdc.be/tools train jezelf online
  • Creativity Class PROJECT
  • Platopeterschap PROJECT
  • Bar d’office PROJECT
  • a creative proces diverge converge start quality imagination intuition wild diversity quality judgement logic systematic consistence
  • Prepare the session
    • Define the key problem
    • The session’s subject should be a clear-cut, open and action oriented question.
    • The best thing is to start the question with ‘How can we …? For example: How can we, as ‘X’, respond to trends and developments we see? Think about new products, services, processes, organization, technology, marketing, et cetera.’
    • Define the key question together with the client.
    • Choose a time horizon: 2020, 2030, etc.
    • Collect information (texts, images) with regards to the sector/domain
    • Make a mindmap to make some associations for the sector/technology
  • Prepare the session
    • Choose the participants
    • Keep in mind that different points of view are more likely to generate refreshing ideas than similar ones. So select the participants from different departments and functions within your organisation.
    • You should also invite external participants, like customers, suppliers and knowledge centres. They might bring different perspectives.
    • A good ratio is 1/3 external people and 2/3 staff members  
  • Brainstorming rules
  • Selecting ideas
    • Tips for choosing
    • Keep an eye on the target
    • Think always in opportunities
    • Use your heart as well as your head
    • Trust you intuition
    • Choose those ideas that give you energy
    • Don’t forget the wild card!
  • Selecting ideas
    • Step 1: Red & Yellow selection
      • Give every team 16 voting stickers: 8 red ones and 8 yellow ones. If there are more then 120 ideas on the board, distribute up to 10 stickers of each colour.
      • The stickers should be used to vote on the ideas the teams really would like to see realised. The red stickers are to be used for creative ideas realisable in the short term, yellow stickers for creative ideas realisable in the long term.
      • Tell the teams to stick a maximum of 2 stickers on 1 idea. Spread the votes over different ideas as much as possible. All stickers should be used!
      • Ask the pairs to stand up and walk around the table. While choosing they should pay close attention to:
        • Make courageous choices
        • Trust your intuition
        • Choose ideas that give you energy
  • Selecting ideas Step1: Red & Yellow selection Each pair selects 5-8 red ideas: good ideas you can work on in short term Each pair selects 5-8 yellow ideas: good ideas for the future
  • Selecting ideas
    • Step 1: Red & Yellow selection
    • Ask someone to read out loud the voted ideas. Start with the most popular ideas.
    • Write them down on the flipchart: use one side for red ideas and the other one for yellow ideas. Write down at least 12 and at most 20 ideas.
    • Quickly ask whether anyone wants to use a wildcard: an idea that definitely should have been chosen but was not .
  • Selecting ideas
    • Step 2: Syntegrate
    • Join some of the ideas together on the flipchart in consultation with the participants. Use a different colour of marker.
    + + = + =
  • Selecting ideas
    • Step 3: Select
    • Number all ideas.
    • All participants get one minute to draw up their top 3 ideas. At the end ask everyone to share their top ideas and make a general top 3/4/5…
  • Elaborating ideas
    • Project plan
    • Divide the top 3/4/… ideas among the group (3 to 4 groups depending on the number). Obviously, if there are several ideas that have received a lot of votes, more then 3 ideas can be worked up.
    • Every group gets a template of the project filing card and a flipchart paper to prepare the presentation.
    • The teams fill in the project plan and think of a way to sell the idea to the group.
    • Every team gets 2 minutes to present its ideas.
  • GPS for Enterprises is a simple but effective brainstorming method to generate ideas . In a group, you can explore ways in which your company, school or association can react to future trends and developments. TOOL www.gpsvoorondernemingen.be
  • TOOL Brainstormwaaier
    • 1. Refining
    • Refining is a quick and easy technique if you want to change something about a product or service. Use it alone or in a group.
    • Substitute: Can we replace our product or a part of it?
    • Combine: Can we make new combinations?
    • Adapt: Can we change the shape of our product, give it a different colour or change the time slot?
    • Maximise/Minimise: Can we enlarge the product? Make it lighter? Offer it more often?
    • Put to other use: Can we give our product a new purpose or can we create a new target group?
    • Eliminate: Can we leave out certain parts or functions?
    • Rearrange: Can we give the product a different composition, turn it upside down or rearrange the order?
    • 2. Quick storm
    • Choose two key words from your problem formulation.
    • Make a list of 10 specific characteristics for each word.
    • Combine associations from one list with the other.
    • Think up new ideas from here.
    • 3. Negative brainstorm
    • A negative technique with positive results: this ‘upside-down brainstorm’ is easy to do either alone or in a group.
    • Work on an issue until you utterly and truly run out of ideas.
    • Then come up with as many reasons as possible why the problem can’t be solved.
    • Keep on going. Use your imagination and exaggerate.
    • Turn each reason around. Ask yourself how it could be possible. Create opportunities instead of obstacles.
  • 4. Flower association Flower association is a slightly more difficult yet extremely useful brainstorming technique. It allows you to distance yourself from the problem, providing room for creativity.
    • In the middle of a large sheet of paper, write down the most important word concerning the issue at hand.
    • Begin associating and arrange the new ideas around the word like flower petals.
    • Use the new words as a second starting point for more associations. Continue as long as you want.
    • Choose one word as inspiration to find new solutions to your problem.
    • Repeat this with the other words.
    • 5. Inspired by nature
    • This brainstorming technique is slightly more difficult, but it is quite a good one. It’s also an excellent technique to encourage out-of-the-box thinking. Best in a group.
    • On a big piece of paper, write the name of an animal -- any animal.
    • Jot down 8 to 10 words that you associate with that animal.
    • Choose one of the words. Use this word as inspiration to find new solutions to your problem.
  • TOOL Inspiradar
  • TOOL www.flandersdc.be/checklist
  • www.debedenkers.be
  • Creativity should be imbedded in organisation Strategy People & Organisation Processes Infrastructure Structural ② Specific creative paths ① What do we want to get out of our innovation? How do we find and develop ideas? Which budgets, systems, machines, spaces,… hdo we need to innovate? What should we do to use the creative potential of our people?
  • TOOL Innovix
  • TOOL Product leadership tool It is a benchmarking instrument that compares how well a company scores in relation to others in the same industry. It also shows how processes are set in the company in order to encourage innovation.
  • TOOL HR Tools
  • TOOL www.flandersdc.be/teamscan Competentietest tells you if you have the right competences jn your team. Tevredenheidstest tells you how satisfied you are about atmosphere, leadership and results of a team.
  • Creativity should be imbedded in organisation Structureel ② Strategy People & Organisation Processes Infrastructure Structural ② Specific creative paths ① Artisists, wild goose Companies from other sectors Clients Supplers Knowledge institutions Colleagues Extern ③
  • TOOL www.flandersdc.be/web2.0
  • how
  • Lessons learned
    • Good, Balanced Team
    • Support Of The Government
    • Taking Creativity Seriously
    • Make The Business Community See The Benefit
    • Target also Education & Public at large
    • Partners
    • Communicate, Communicate, Communicate