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People set up blogs for different reasons and in different ways
Set up by individuals who take great pride in their work.
They are passionate enough about a subject to take time to maintain their blog.
Their individuality often comes across in the tone used.
They may not all be experts in what they write about – but in some cases, they are, and they become highly influential and credible.
Set up by corporations for research, marketing, sales, support or development, or to enhance their internal communications and culture
Blog platforms Name Characteristics Wordpress Good if you want to use at a basic level online, or download and customise Posterous Good if you want to customise to a high degree online or offline, but is less user-friendly at a basic level than Wordpress Blogger.com Good for mobile blogging when customisability is not important
Think about what effects you want to create with your blog. Different types of post can have different effects. Here are some examples:
Instructional posts tell people how to do something. They can be good for establishing you as an expert, or building up a body of knowledge that you can also refer to in future.
Reviews give your take on a product or service. They can help you to sell your own product or service by comparison.
Lists are simply lists of anything – products, services, tips etc – that often have the title “10 Top Ways To...” or “7 Best Examples of...”. They can be good for getting search engine traffic and becoming part of a blogging community.
Analogy #1: Think of it like traders have financial feeds delivered to their screens. You have content feeds delivered to yours.
Analogy #2: You subscribe to a feed very much like subscribing to a channel on your TV.
Analogy #3: In the same way you receive emails with your email application, you can receive updates from blogs with your RSS reader application
Wherever you see the RSS icon, or the word ‘RSS’, this tells you that a site has a feed, and you can subscribe to it. You can build and organise your own monitoring system across hundreds of blogs or sites: