5 reasons to monitor social media

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Monitoring social media can uncover brand sentiment, risks, and trends regarding your brand. Understand the top 5 reasons to monitor social media.

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  • 5 Reasons Why You Need to Monitor the Social Media LandscapeSocial media has provided consumers with the power to influence one another's purchasing decisions by sharing and rating customer experiences on social media outlets. With millions of conversations happening on social networking sites, it's crucial for companies to monitor the social landscape and tactically join the online conversation when appropriate. Here are five reasons why your company needs to monitor social media:
  • Your customers are talking about youBy monitoring the social landscape, you have the opportunity to discover what consumers are saying about your brand to their online community. Listening can provide insight on why some consumers are hesitant to purchase your products, and give your company the opportunity to create a WOW experience that would help them overcome their indecision. With over 250 million blogs in the social media landscape, this is no easy task. However, it's absolutely critical that brands are finding the relevant, actionable conversations. New tools, such as Social CRM, and technologies simplify this process.
  • Improve customer experienceSmartphones have increased the need to monitor social media as consumers now have instant access to a large audience that they can share a negative experience with. Engaging consumers online by answering questions, solving problems and providing feedback, strengthens the company's relationship with their target audience and prevents crises.
  • Establish yourself as an industry expertParticipating in social media conversations allows companies to set the industry standard. Through insightful recommendations and information, people will view your company as knowledgeable and trustworthy. More consumers will include your company in their purchase decision process as your reputation as an industry expert grows.
  • Learn what campaigns are succeedingSocial media monitoring allows you to track the success of a new product, promotional efforts, and/or new marketing campaign by listening to the response from the online community. Companies can now adjust online campaigns in real-time by reviewing what the customer is saying about their promotion.Social media monitoring can also explain a spike in sales. For example, a celebrity tweeting picture of your product could result in an increase of sales or website visits
  • Learn from your competition:Not only are people talking about you online, but they are most likely also talking about your competitors. Tracking what consumers think about your competition provides insight into what did and did not work for their marketing campaigns. Avoiding their mistakes gives you the chance to take loyal customers from the competition.
  • 5 reasons to monitor social media

    1. 1. 5 REASONS WHY YOU NEED TO MONITOR Social media has provided consumers with the power to influence one another's purchasing decisions by sharing and rating customer experiences on social media outlets. With millions of conversations happening on social networking sites, it's crucial for companies to monitor the social landscape and tactically join the online conversation when appropriate. Here are five reasons why your company needs to monitor social media: SOCIAL MEDIA
    2. 2. By monitoring the social landscape, you have the opportunity to discover what consumers are saying about your brand to their online community. Listening can provide insight on why some consumers are hesitant to purchase your products, and give your company the opportunity to create a WOW experience that would help them overcome their indecision. With over 250 million blogs in the social media landscape, this is no easy task. However, it's absolutely critical that brands are finding the relevant, actionable conversations. New tools, such as Social CRM, and technologies simplify this process. YOUR CUSTOMERS ARE TALKING ABOUT YOU
    3. 3. IMPROVE CUSTOMER Smartphones have increased the need to monitor social media as consumers now have instant access to a large audience that they can share a negative experience with. Engaging consumers online by answering questions, solving problems and providing feedback, strengthens the company's relationship with their target audience and prevents crises. EXPERIENCE
    4. 4. Participating in social media conversations allows companies to set the industry standard. Through insightful recommendations and information, people will view your company as knowledgeable and trustworthy. More consumers will include your company in their purchase decision process as your reputation as an industry expert grows. ESTABLISH YOURSELF AS AN INDUSTRY EXPERT
    5. 5. Social media monitoring allows you to track the success of a new product, promotional efforts, and/or new marketing campaign by listening to the response from the online community. Companies can now adjust online campaigns in real-time by reviewing what the customer is saying about their promotion. Social media monitoring can also explain a spike in sales. For example, a celebrity tweeting picture of your product could result in an increase of sales or website visits LEARN WHAT CAMPAIGNS ARE SUCCEEDING
    6. 6. Not only are people talking about you online, but they are most likely also talking about your competitors. Tracking what consumers think about your competition provides insight into what did and did not work for their marketing campaigns. Avoiding their mistakes gives you the chance to take loyal customers from the competition. LEARN FROM YOUR COMPETITION
    7. 7. To learn more about improving customer service through social media monitoring call us at 800.523.5867 or contact us. STEPS NEXT
    8. 8. THANK YOU

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