• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
"Wordpress And Your Brand" 2010 - By Sara Cannon
 

"Wordpress And Your Brand" 2010 - By Sara Cannon

on

  • 5,130 views

WordPress and Your Brand...

WordPress and Your Brand

Adapt WordPress to your brand, not your brand to WordPress. We will be covering different aspects of WordPress and how it applies to company branding. We are going to look at good branding practices, examples using WordPress, and look into how we can give ourselves and our clients the best possible online presence. We are also going to talk about brand consistency online and offline, WordPress customization tips, and helpful plugins.

Presented by: Sara Cannon

Statistics

Views

Total Views
5,130
Views on SlideShare
4,169
Embed Views
961

Actions

Likes
12
Downloads
101
Comments
0

7 Embeds 961

http://sara-cannon.com 897
http://www.sara-cannon.com 51
http://www.slideshare.net 8
http://www.lmodules.com 2
http://translate.googleusercontent.com 1
http://ecampustraining.dcccd.edu 1
http://jaffamonkey.com 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    "Wordpress And Your Brand" 2010 - By Sara Cannon "Wordpress And Your Brand" 2010 - By Sara Cannon Presentation Transcript

    • WordPress and Your Brand Sara Cannon Designer/Interactive at Scout Branding Company @saracannon sara@scoutbrand.com sara-cannon.com scoutbrand.com
    • Why Use WordPress? • Content Management System (CMS) • Easy to Use (almost anyone can catch on how to make a post) • With Training: The Client Can Even Figure it Out! • Search Engine Optimized (SEO)
    • Why Use WordPress? simplicity.
    • But I don’t want my website to look “bloggy”
    • But I don’t want my website to look “bloggy” that’s ok.
    • Adapt WordPress to Your Brand
    • Adapt WordPress to Your Brand not your brand to WordPress.
    • Brand Strategy
    • Brand Strategy: Offline or Online? • Offline Brands: who you will meet in person - Companies - Stores - Locations • Online Brands: Brands who’s presence is primarily web-based - internet services - events - products - blogs/individuals
    • Brand Strategy: Online Brands
    • Brand Strategy: Online Brands
    • Brand Strategy: Online Brands
    • Brand Strategy: Online Brands
    • Brand Strategy: Online Brands
    • Brand Strategy: Online Brands
    • Brand Strategy: Online Brands
    • Brand Strategy: Offline Brands
    • Brand Strategy: Offline Brands
    • Brand Strategy: Offline Brands
    • Good Branding: Simplicity • Message • Design • Function
    • Good Branding: Simplicity • Message • Design • Function
    • Good Branding: Simplicity • Message • Design • Function
    • Good Branding Pays Attention To
    • Good Branding Pays Attention To SIMPLICITY TYPOGRAPHY COLOR CONSISTENCY DETAIL
    • Good Branding: Simplicity • Message • Design • Function
    • Good Branding: Simplicity • Message • Design • Function
    • “good typography improves user experience”
    • Good Branding: Typography
    • Good Branding: Typography
    • Good Branding: Typography
    • Good Branding: Color
    • Good Branding: Color
    • Good Branding: Color • gapmedics.com
    • Good Branding: Color • gapmedics.com
    • Good Branding: Color • informaticisenzafrontiere.org (computing without borders)
    • Good Branding: Consistency • bestmadeco.com
    • Good Branding: Consistency • bestmadeco.com
    • Good Branding: Consistency • bestmadeco.com
    • Good Branding: Consistency • bestmadeco.com
    • Good Branding: Consistency • bestmadeco.com
    • Good Branding: Detail • Forms, Pagination, Borders, Type, Buttons, Links
    • Good Branding: Detail • Forms, Pagination, Borders, Type, Buttons, Links • pay attention to everything! nothing goes unnoticed.
    • Good Branding: Detail
    • Good Branding: Detail
    • Good Branding: Detail
    • Branding with WordPress Tips
    • Branding with WordPress Tips SIMPLICITY TYPOGRAPHY COLOR CONSISTENCY DETAIL
    • Theme Functionality
    • Things to Look for in Choosing a Theme - Base Menu Structure - Does my Main Menu need to be based off of Pages, Categories, or Both? - Sidebars - Does my brand need sidebar widget features? - Front Page (index page) functions.. useful? - Design Somewhat Similar?
    • Typekit sign up at http://typekit.com/ install the “typekit fonts for wordpress” plug in customize your fonts!
    • Style Your Headlines With WP-sIFR Install the WP-Sifr Plug In Use the sIFR Generator to convert your fonts Upload and Activate!
    • Hide or Show Comments Plug-in Install the Hide or Show Comments Plug In Open single.php In this file you have to replace: <?php comments_template(); ?> with <?php hideshowComments(); ?>
    • You Can Really Do Almost Anything http://sequence.com/
    • What to Avoid in 2010 design elements that are overused but were a good idea last year. .... or the year before.
    • What to Avoid in 2010 the large paperclip
    • What to Avoid in 2010 the notebook
    • What to Avoid in 2010 the desktop
    • What to Avoid in 2010 the notebook on the desktop
    • What to Avoid in 2010 the ripped notebook
    • What to Avoid in 2010 the ripped notebook with pencil
    • What to Avoid in 2010 the notepad with pencil
    • What to Avoid in 2010 office supplies in general
    • What to Avoid in 2010 office supplies in general & Awful Sound Effects papyrus Splash Pages Comic Sans Automatic Play Video Overused Stock Images
    • What to Keep in Mind for 2010
    • What to Keep in Mind for 2010 simple layouts
    • What to Keep in Mind for 2010 hierarchy of image
    • What to Keep in Mind for 2010 hierarchy of type
    • What to Keep in Mind for 2010 type with action
    • What to Keep in Mind for 2010 Web Fonts
    • What to Keep in Mind for 2010 large background photos
    • What to Keep in Mind for 2010 large background photos
    • What to Keep in Mind for 2010 large images with type
    • What to Keep in Mind for 2010 simple Color and Illustration
    • What to Keep in Mind for 2010 limited color
    • What to Keep in Mind for 2010 rich interfaces that look simple
    • What to Keep in Mind for 2010 Infographics
    • What to Keep in Mind for 2010 Infographics
    • What to Keep in Mind for 2010 simplicity.
    • Interactive Design Inspiration Resources
    • Interactive Design Inspiration Resources • smashingmagazine.com
    • Interactive Design Inspiration Resources • bestwebgallery.com
    • Interactive Design Inspiration Resources • patterntap.com
    • Interactive Design Inspiration Resources • pentagram.com
    • Interactive Design Inspiration Resources • informationisbeautiful.net
    • Interactive Design Inspiration Resources • ilovetypography.com
    • Interactive Design Inspiration Resources • graphic-exchange.com
    • Interactive Design Inspiration Resources • swiss-miss.com
    • Interactive Design Inspiration Resources • thestrangeattractor.net
    • Interactive Design Inspiration Resources • designsnips.com
    • Interactive Design Inspiration Resources • siteinspire.net
    • thanks for coming
    • “life is short, art is long” TYPE is EVERYTHING sara cannon @saracannon sara@scoutbranding.com
    • Resources: • smashingmagazine.com • graphic-exchange.com • bestwebgallery.com • swiss-miss.com • patterntap.com • thestrangeattractor.net • pentagram.com • designsnips.com • ilovetypography.com • siteinspire.net • informationisbeautiful.net