Wordpress and Your Brand
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Wordpress and Your Brand

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by: sara cannon ...

by: sara cannon

WordPress and your brand “utilizing WP technology to fit your brand, your look, and your goals” In this presentation I will go over different aspects of WordPress and how it applies to company branding. We will cover: – Brand Consistency – Typography tips and tricks – 5 useful recipes for customization

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  • 1. Wordpress and Your Brand Sara Cannon Designer/Interactive at Scout Branding.
  • 2. Wordpress and Your Brand Sara Cannon Designer/Interactive at Scout Branding. @saracannon sara@scoutbrand.com
  • 3. Why Use Wordpress?
  • 4. Why Use Wordpress? • Content Management System (CMS)
  • 5. Why Use Wordpress? • Content Management System (CMS) • Easy to Use (almost anyone can catch on how to make a post)
  • 6. Why Use Wordpress? • Content Management System (CMS) • Easy to Use (almost anyone can catch on how to make a post) • With Training: The Client Can Even Figure it Out!
  • 7. Why Use Wordpress? • Content Management System (CMS) • Easy to Use (almost anyone can catch on how to make a post) • With Training: The Client Can Even Figure it Out! • Search Engine Optimized (SEO)
  • 8. But I don’t want my website to look “bloggy”
  • 9. But I don’t want my website to look “bloggy” thats ok.
  • 10. Adapt Wordpress to Your Brand
  • 11. Adapt Wordpress to Your Brand not your brand to wordpress.
  • 12. Steps to Adapt Wordpress to Your Brand
  • 13. Steps to Adapt Wordpress to Your Brand 1. Know your Brand / Brand Strategy
  • 14. Steps to Adapt Wordpress to Your Brand 1. Know your Brand / Brand Strategy 2. Choose a Theme that best fits the FUNCTIONALITY that you want
  • 15. Steps to Adapt Wordpress to Your Brand 1. Know your Brand / Brand Strategy 2. Choose a Theme that best fits the FUNCTIONALITY that you want 3. Design for your Brand
  • 16. Steps to Adapt Wordpress to Your Brand 1. Know your Brand / Brand Strategy 2. Choose a Theme that best fits the FUNCTIONALITY that you want 3. Design for your Brand 4. Skin the Template
  • 17. Steps to Adapt Wordpress to Your Brand 1. Know your Brand / Brand Strategy 2. Choose a Theme that best fits the FUNCTIONALITY that you want 3. Design for your Brand 4. Skin the Template 5. Customize the CMS (TIPS)
  • 18. Steps to Adapt Wordpress to Your Brand 1. Know your Brand / Brand Strategy 2. Choose a Theme that best fits the FUNCTIONALITY that you want 3. Design for your Brand 4. Skin the Template 5. Customize the CMS (TIPS) 6. Customize the Design (TIPS)
  • 19. Steps to Adapt Wordpress to Your Brand 1. Know your Brand / Brand Strategy
  • 20. Brand Strategy
  • 21. Brand Strategy: Offline or Online?
  • 22. Brand Strategy: Offline or Online? • Offline Brands: who you will meet in person
  • 23. Brand Strategy: Offline or Online? • Offline Brands: who you will meet in person - Companies
  • 24. Brand Strategy: Offline or Online? • Offline Brands: who you will meet in person - Companies - Stores
  • 25. Brand Strategy: Offline or Online? • Offline Brands: who you will meet in person - Companies - Stores - Locations
  • 26. Brand Strategy: Offline or Online? • Offline Brands: who you will meet in person - Companies - Stores - Locations • Online Brands: Brands who’s presence is primarily web-based
  • 27. Brand Strategy: Offline or Online? • Offline Brands: who you will meet in person - Companies - Stores - Locations • Online Brands: Brands who’s presence is primarily web-based - internet services
  • 28. Brand Strategy: Offline or Online? • Offline Brands: who you will meet in person - Companies - Stores - Locations • Online Brands: Brands who’s presence is primarily web-based - internet services - events
  • 29. Brand Strategy: Offline or Online? • Offline Brands: who you will meet in person - Companies - Stores - Locations • Online Brands: Brands who’s presence is primarily web-based - internet services - events - products
  • 30. Brand Strategy: Offline or Online? • Offline Brands: who you will meet in person - Companies - Stores - Locations • Online Brands: Brands who’s presence is primarily web-based - internet services - events - products - blogs/individuals
  • 31. Brand Strategy: Online Brands
  • 32. Brand Strategy: Online Brands • MasdenCycles.com
  • 33. Brand Strategy: Online Brands • MasdenCycles.com • Mint.com
  • 34. Brand Strategy: Online Brands • MasdenCycles.com • Mint.com • Wordpress.org
  • 35. Brand Strategy: Online Brands
  • 36. Brand Strategy: Online Brands
  • 37. Brand Strategy: Online Brands
  • 38. Brand Strategy: Online Brands
  • 39. Brand Strategy: Online Brands
  • 40. Brand Strategy: Online Brands
  • 41. Brand Strategy: Offline Brands
  • 42. Brand Strategy: Offline Brands • Target.com
  • 43. Brand Strategy: Offline Brands • Target.com • PFChangs.com
  • 44. Brand Strategy: Offline Brands
  • 45. Brand Strategy: Offline Brands
  • 46. Brand Strategy: Offline Brands
  • 47. Steps to Adapt Wordpress to Your Brand 1. Know your Brand / Brand Strategy 2. Choose a Theme that best fits the FUNCTIONALITY that you want
  • 48. Theme Functionality
  • 49. Things to Look for in Choosing a Theme - Base Menu Structure
  • 50. Things to Look for in Choosing a Theme - Base Menu Structure - Does my Main Menu need to be based off of Pages, Categories, or Both?
  • 51. Things to Look for in Choosing a Theme - Base Menu Structure - Does my Main Menu need to be based off of Pages, Categories, or Both? - Sidebars
  • 52. Things to Look for in Choosing a Theme - Base Menu Structure - Does my Main Menu need to be based off of Pages, Categories, or Both? - Sidebars - Does my brand need sidebar widget features?
  • 53. Things to Look for in Choosing a Theme - Base Menu Structure - Does my Main Menu need to be based off of Pages, Categories, or Both? - Sidebars - Does my brand need sidebar widget features? - Front Page (index page) functions.. useful?
  • 54. Things to Look for in Choosing a Theme - Base Menu Structure - Does my Main Menu need to be based off of Pages, Categories, or Both? - Sidebars - Does my brand need sidebar widget features? - Front Page (index page) functions.. useful? - Design Somewhat Similar?
  • 55. Steps to Adapt Wordpress to Your Brand 1. Know your Brand / Brand Strategy 2. Choose a Theme that best fits the FUNCTIONALITY that you want 3. Design for your Brand
  • 56. Designing Your Brand
  • 57. Designing Your Brand • Use PhotoShop/Illustrator to Design
  • 58. Designing Your Brand • Use PhotoShop/Illustrator to Design • Don’t constrain yourself to the Chosen Theme’s Layout.
  • 59. Designing Your Brand • Use PhotoShop/Illustrator to Design • Don’t constrain yourself to the Chosen Theme’s Layout. • Slice Out and Optimize what needs to be images... CSS the rest
  • 60. Steps to Adapt Wordpress to Your Brand 1. Know your Brand / Brand Strategy 2. Choose a Theme that best fits the FUNCTIONALITY that you want 3. Design for your Brand 4. Skin the Template
  • 61. Skinning Your Theme
  • 62. Skinning Your Theme • Use Dreamweaver to Edit Your Theme Files.
  • 63. Skinning Your Theme • Use Dreamweaver to Edit Your Theme Files. • Upload your Custom Images and CSS
  • 64. Steps to Adapt Wordpress to Your Brand 1. Know your Brand / Brand Strategy 2. Choose a Theme that best fits the FUNCTIONALITY that you want 3. Design for your Brand 4. Skin the Template 5. Customize the CMS (TIPS)
  • 65. Customizing the CMS - 3 Tips
  • 66. 1. Custom Page Templates
  • 67. 1. Custom Page Templates Duplicate your page.php
  • 68. 1. Custom Page Templates Duplicate your page.php Rename it and add this to the top:
  • 69. 1. Custom Page Templates Duplicate your page.php Rename it and add this to the top: <?php /* Template Name: Custom Page Name */ ?>
  • 70. 2. Make a Static Page hold a Category
  • 71. 2. Make a Static Page hold a Category Put this in your static Page Template to Query your Category
  • 72. 2. Make a Static Page hold a Category Put this in your static Page Template to Query your Category <?php $my_query = new WP_Query('cat=29'); ?> <?php while ($my_query->have_posts()) : $my_query->the_post(); ?> //insert entry formatting / calling <?php endwhile; ?>
  • 73. 3. Make Custom Category Templates
  • 74. 3. Make Custom Category Templates put this at the top of your single.php
  • 75. 3. Make Custom Category Templates put this at the top of your single.php <?php $category = get_the_category(); $currentcat = $category[0]->cat_ID; ?> <?php $category = get_the_category(); $currentcat = $category[0]->cat_ID; if (file_exists(TEMPLATEPATH."/single-$currentcat".".php")) { include(TEMPLATEPATH."/single-$currentcat".".php"); } else { ?>
  • 76. Steps to Adapt Wordpress to Your Brand 1. Know your Brand / Brand Strategy 2. Choose a Theme that best fits the FUNCTIONALITY that you want 3. Design for your Brand 4. Skin the Template 5. Customize the CMS (TIPS) 6. Customize the Design (TIPS)
  • 77. Customizing the Design - 2 Tips
  • 78. “good typography improves user experience”
  • 79. 1. Style Your Headlines With WP-sIFR
  • 80. 1. Style Your Headlines With WP-sIFR Install the WP-Sifr Plug In
  • 81. 1. Style Your Headlines With WP-sIFR Install the WP-Sifr Plug In Use the sIFR Generator to convert your fonts
  • 82. 1. Style Your Headlines With WP-sIFR Install the WP-Sifr Plug In Use the sIFR Generator to convert your fonts Upload and Activate!
  • 83. 2. Hide or Show Comments Plug-in
  • 84. 2. Hide or Show Comments Plug-in Install the Hide or Show Comments Plug In
  • 85. 2. Hide or Show Comments Plug-in Install the Hide or Show Comments Plug In Open single.php In this file you have to replace:
  • 86. 2. Hide or Show Comments Plug-in Install the Hide or Show Comments Plug In Open single.php In this file you have to replace: <?php comments_template(); ?> with
  • 87. 2. Hide or Show Comments Plug-in Install the Hide or Show Comments Plug In Open single.php In this file you have to replace: <?php comments_template(); ?> with <?php hideshowComments(); ?>
  • 88. thanks for coming
  • 89. sara cannon @saracannon sara@scoutbranding.com “life is short, art is long” TYPE is EVERYTHING