Marketingpresentation

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Marketingpresentation

  1. 1. By: Sara, Samantha, Victoria exploring marketing assignment
  2. 2. <ul><li>The planning and control of multiple business activities that want to bring together buyers and sellers for the exchange of their products </li></ul>Marketing Victoria
  3. 3. <ul><li>A target audience is an advertising campaign that focuses on a certain group of people like teenagers, gender, age and material status. </li></ul>Target Audience Samantha
  4. 4. <ul><li>A set of common values that most people in any given society have in common. Making of how most people think about a range of topics. </li></ul>Dominant Ideology Sara
  5. 5. <ul><li>Defines a product by whom its created. </li></ul><ul><li>Ex: American Apparel, channel, LV, Garage, Roca Wear, Guess, Dior, Ecko, Reebok, Nike, Sirens, Stitches, Hollister & Abercrombie & Fitch </li></ul><ul><li>It’s not always clothes either. </li></ul><ul><li>Ex: Telus, Rogers, AT&T, McDonalds, Wendy’s, Subway, Sobey's & Tim Horton’s </li></ul>Branding Victoria
  6. 6. <ul><li>To distort the truth to make your product more appealing both visually and mentally. </li></ul>Manipulative Samantha
  7. 7. <ul><li>Viral Advertising are marketing techniques that use social networks to expand pre-existing brands and companies. </li></ul>Viral Advertising Sara
  8. 8. <ul><li>embedded advertising takes product placement one step further by being ‘recommended’ instead of being ‘informed.’ </li></ul>Embedded Advertising Victoria
  9. 9. <ul><li>Product placement is a form of advertising. Its where goods and/or services are placed in movies, television shows and news programs. </li></ul>Product Placement Samantha
  10. 10. <ul><li>A process of a product becoming obsolete (when a product becomes limited and not available to the public). </li></ul><ul><li>Ex: Mario bros DDR, yogurt tubes, clothes special addition etc… </li></ul>Planned Obsolescence Sara
  11. 11. <ul><li>Objectified is something or someone made to look like a product. </li></ul><ul><li>For example the new chocolate axe commercials where the girls are eating this guy who just sprayed himself with the new axe product and he was made out of chocolate. </li></ul>Objectified Victoria
  12. 12. <ul><li>Cool hunting is predicting what’s hot and what’s not before the product is made public. </li></ul>Cool Hunting Samantha
  13. 13. Bibliography <ul><li>http://fly4change.files.wordpress.com/2008/04/marketing-strategy-win-new-clients1.jpg ---marketing </li></ul><ul><li>http://www.exploreveg.org/issues/i/cow_branding.jpg ----branding </li></ul><ul><li>http://www.avatar.co.nz/newsletter/target-audience.jpg ---target </li></ul><ul><li>http://www.220-electronics.com/tv/Hitachi-L26A01A-multisystem-lcd-tv.jpg ---ideology </li></ul><ul><li>http://pbandjtwix.com/images/CrissAngelMindFreak.jpg ---manipulative </li></ul><ul><li>http://4.bp.blogspot.com/_NRsSmc8gBDg/SAdm7T_dtUI/AAAAAAAABeY/WhOG-LuTDzE/s400/McDonalds+Logo.gif --- viral advertisement </li></ul><ul><li>http://www.gooddeal-hunting.com/blog/wp-content/uploads/2009/06/lays.jpg --- embedded ads </li></ul><ul><li>http://qittle.com/images/custom/movie_theatre_sms.jpg --- product placement </li></ul><ul><li>http://images.google.ca/imgres?imgurl=http://pgrevolution.com/wp-content/uploads/2008/10/limited-edition-pink-ribbon-ds.jpg&imgrefurl=http://pgrevolution.com/&usg=__WhkFKKmEiEPVcdE3rXGYe8SfjBQ=&h=306&w=425&sz=18&hl=en&start=17&um=1&tbnid=UEPK00RrKDP3yM:&tbnh=91&tbnw=126&prev=/images%3Fq%3Dlimited%2Bedition%26hl%3Den%26safe%3Dactive%26sa%3DX%26um%3D1 ---planned obsolescence </li></ul><ul><li>http://rsvpinconline.com/images/axe-chocolate1.png </li></ul><ul><li>+ </li></ul><ul><li>http://www.eagora.com.br/news/2008/04/11/phpcqV559.JPG -- objectified </li></ul><ul><li>http://anyarena.com/public/upload/user_upload/blog/91/image/20090622/Inspiration-Men%20Spring%20Summer%202010%20Catwalk%202.jpg ---- cool hunting </li></ul>

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