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Trends in Enterprise WordPress Content

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Corporations and big brands are always looking for better ways to get their content featured, shared, and visible. In this presentation I examine some of the latest trends related to enterprise ...

Corporations and big brands are always looking for better ways to get their content featured, shared, and visible. In this presentation I examine some of the latest trends related to enterprise content and how any site can take advantage of the experimentation happening on big volume and innovative publishers using WordPress. I delve into longform, newsletters, microsites/corporate sites, social media, multisource & interactive content, and comments.

Some of the slides had lengthy commentary associated with them - if you have any questions, please get in touch!

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http://vip.wordpress.com 7520
https://vip.wordpress.com 244
http://whenihavetime.com 214
http://feedly.com 73
https://twitter.com 36
http://feeds.feedburner.com 18
http://feeds2.feedburner.com 8
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http://whenihavetime.wordpress.com 5
http://news.google.com 4
http://reader.aol.com 4
http://www.newsblur.com 2
http://en.wordpress.com 2
http://www.inoreader.com 2
http://digg.com 2
http://translate.googleusercontent.com 2
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http://vietphrase.com 1
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https://www.google.co.in 1
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Trends in Enterprise WordPress Content Trends in Enterprise WordPress Content Presentation Transcript

  • Recent Trends in Enterprise WordPress Content Sara Rosso @rosso Automattic, WordPress.com VIP WordCamp Switzerland 2014 #wcch
  • VIP.WORDPRESS.COMVIP.WORDPRESS.COM
  • Longform
  • – Wikipedia “The length of long-form articles is between that of a traditional article and that of a novel.”
  • LONGREADS.COM
  • Longread: >1500 words Average Longreads article: 2,800 words (About a 11-12 minute read) Domains shared on Longreads.com has doubled More than 3,000 domains
  • –Mark Armstrong, Longreads “The surprising thing about our most popular stories is their ‘lifespan’….these stories get retweeted weeks & months after they’ve been featured. They’re not as time-sensitive as breaking news, so there’s still a lot of value there.”
  • LONGREADS.COM
  • – Kevin Delaney, Quartz “The best pieces are either short, snappy and topical, or they are long analysis.”
  • 0 33 67 100 Long Analysis Piece 500-800 words Short, snappy, topical Chances of social media success *Adapted from Edelman.com
  • QZ.COM
  • GRANTLAND.COM
  • VARIETY.COM
  • BUZZFEED.COM/READS
  • BUZZFEED.COM/READS
  • Longform Investigative and in-depth articles Topics which are not usually time-sensitive Longreads: more than 1,500 words Long sharing life on social media
  • Newsletters
  • THE NEW YORK TIMES
  • HARVARD GAZETTE
  • –Kevin J. Delaney, Quartz Editor-in-Chief “It may sound retro, but a very high- quality email briefing is an optimal mobile news product for many people.”
  • Quartz’s Daily Briefing More than 70,000 subscribers >40% Open Rate Hand-crafted content Multiple editions for geographic regions
  • USA TODAY’S MOST POPULAR
  • HBR.ORG
  • HARVARD BUSINESS REVIEW NEWSLETTERS
  • THE WALL STREET JOURNAL 10-POINT
  • Newsletters Direct contact with readers Automate for recent or popular posts Curated and/or original content Localized to region or interest
  • Microsites & Corporate Sites
  • NEWSROOM.FB.COM
  • GOOGLE VENTURES - GV.COM
  • ALBERTA MOTOR ASSOCIATION - AMA.AB.CA
  • ROADLOANS.COM
  • BATA.COM
  • COCA-COLA FRANCE - COCA-COLA.FR
  • Social Media
  • NYPOST.COM
  • BLOG.TED.COM
  • Social Media Important distribution channels for organic sharing Increasingly difficult to guide or control Reactions difficult to find, search poor Content must be easy to share Content must be ready to share
  • Multisource & Interactive Content
  • –Jill Abramson, Wired Executive Editor “Everyone wants to snow-fall now, every day, all desks”
  • the washington post (? experiment?) THE WASHINGTON POST SUPERGRID
  • AMC’S THE WALKING DEAD
  • THE WALL STREET JOURNAL STREAMS
  • –Jay Lauf, Quartz “Charts are our site’s version of cat videos.”
  • QUARTZ
  • FIVETHIRTYEIGHT.COM
  • FIVETHIRTYEIGHT.COM
  • Comments
  • Comments
  • CHICAGO SUN-TIMES
  • USA TODAY SPORTS - FTW.USATODAY.COM
  • DISH.ANDREWSULLIVAN.COM
  • QUARTZ ANNOTATIONS
  • QUARTZ ANNOTATIONS
  • THE NEW YORK TIMES
  • THE NEW YORK TIMES
  • – Marc Lavallee, Deputy editor of interactive news, The New York Times “…asking guiding questions and showing examples of 'good' comments focuses and elevates the conversation overall.”
  • THE NEW YORK TIMES
  • THE NEW YORK TIMES
  • THE NEW YORK TIMES
  • THE WASHINGTON POST
  • TECHCRUNCH.COM
  • –MG Siegler, TechCrunch “Simply put: with the previous system, roughly half of the comments were more or less useless.”
  • Comments Experiment Annotate Integrate Feature Eliminate
  • THANKS! (We’re hiring!) ! @Automattic automattic.com/jobs @WordPressVIP vip.wordpress.com Sara Rosso @rosso - sararosso.com VIP Global Services Manager Automattic / WordPress.com