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The New Digital Company: Distributed, Online, and Transparent
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The New Digital Company: Distributed, Online, and Transparent

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The English version of an Ignite presentation I gave at the Digital Communication Forum, February 2011 in Milan. ...

The English version of an Ignite presentation I gave at the Digital Communication Forum, February 2011 in Milan.

I wrote a post about the presentation with more information here: http://www.whenihavetime.com/the-new-digital-company-distributed-online-and-transparent/

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Transcript

  • 1. The New Digital CompanyOnline, Transparent, and Distributed Sara Rosso @rosso www.sararosso.com
  • 2. Citizenship: Californian _____________Education: _______________ 2 degrees: MBAand MIS_________________________ @rossoDescription: ______________ Geek, writer,photographer, tech-addicted_________________________ Resident in: Milan Born: years agoProfession: VIP Services @ ______________Automattic, and passionate_________________________about WordPress_________________________
  • 3. 1. Be distributed
  • 4. Where we are75 employees 25 countries 65 cities
  • 5. “You can hire great people, wherever you find them” Toni Schneider, CEO Automattic
  • 6. Work anywhere Photo: @stephdau
  • 7. 2. Be online
  • 8. How we Communicate Skype 4% IRC Email 25% Internal Blogs 70% Telephone?
  • 9. Yep, everything online.✦ Interviews ✦ Project Meetings✦ Trial projects ✦ Happy Birthday wishes✦ Training✦ Presentations
  • 10. Meeting? Photo: @boetter
  • 11. Meeting. Oregon IsraelCalifornia Bulgaria Italia
  • 12. 3. Be transparent
  • 13. Intranet & Knowledge Base: 70+ internal blogs: 18 for teams 49 for projects 7 for fun
  • 14. Create an environment: Open Real-time AvailableSearchable Trackable Transparent Documented Stimulated
  • 15. The Results: Decentralized ideasCollaboration Transfer of knowledge Empowerment at all levelsSpontaneity Diffusion of information Feedback
  • 16. WordPress on the insideof the digital company
  • 17. Town Hall 360° Communication Every employee has theopportunity and the right to ask questions
  • 18. 4. work hard, play hard
  • 19. We’re hiring, wherever you are.www.automattic.com/jobs Sara Rosso @rosso www.sararosso.com