The New  Digital CompanyOnline, Transparent, and Distributed                                 Sara Rosso                   ...
Citizenship: Californian             _____________Education: _______________           2 degrees: MBAand MIS______________...
1. Be distributed
Where we are75 employees   25 countries   65 cities
“You can hire great people, wherever  you find them”         Toni Schneider, CEO Automattic
Work anywhere                Photo: @stephdau
2. Be online
How we Communicate         Skype          4%   IRC                      Email   25%           Internal Blogs              ...
Yep, everything online.✦   Interviews       ✦   Project Meetings✦   Trial projects   ✦   Happy Birthday                   ...
Meeting?           Photo: @boetter
Meeting. Oregon                   IsraelCalifornia               Bulgaria                Italia
3. Be transparent
Intranet & Knowledge Base:      70+ internal blogs:         18 for teams        49 for projects           7 for fun
Create an environment:    Open                       Real-time                AvailableSearchable                  Trackab...
The Results:                     Decentralized ideasCollaboration         Transfer of knowledge                Empowerment...
WordPress on the insideof the digital company
Town Hall                                  360°                               Communication  Every employee has theopportu...
4. work hard,  play hard
We’re hiring,   wherever you are.www.automattic.com/jobs        Sara Rosso           @rosso      www.sararosso.com
The New Digital Company: Distributed, Online, and Transparent
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The New Digital Company: Distributed, Online, and Transparent

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The English version of an Ignite presentation I gave at the Digital Communication Forum, February 2011 in Milan.

I wrote a post about the presentation with more information here: http://www.whenihavetime.com/the-new-digital-company-distributed-online-and-transparent/

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  • The New Digital Company: Distributed, Online, and Transparent

    1. 1. The New Digital CompanyOnline, Transparent, and Distributed Sara Rosso @rosso www.sararosso.com
    2. 2. Citizenship: Californian _____________Education: _______________ 2 degrees: MBAand MIS_________________________ @rossoDescription: ______________ Geek, writer,photographer, tech-addicted_________________________ Resident in: Milan Born: years agoProfession: VIP Services @ ______________Automattic, and passionate_________________________about WordPress_________________________
    3. 3. 1. Be distributed
    4. 4. Where we are75 employees 25 countries 65 cities
    5. 5. “You can hire great people, wherever you find them” Toni Schneider, CEO Automattic
    6. 6. Work anywhere Photo: @stephdau
    7. 7. 2. Be online
    8. 8. How we Communicate Skype 4% IRC Email 25% Internal Blogs 70% Telephone?
    9. 9. Yep, everything online.✦ Interviews ✦ Project Meetings✦ Trial projects ✦ Happy Birthday wishes✦ Training✦ Presentations
    10. 10. Meeting? Photo: @boetter
    11. 11. Meeting. Oregon IsraelCalifornia Bulgaria Italia
    12. 12. 3. Be transparent
    13. 13. Intranet & Knowledge Base: 70+ internal blogs: 18 for teams 49 for projects 7 for fun
    14. 14. Create an environment: Open Real-time AvailableSearchable Trackable Transparent Documented Stimulated
    15. 15. The Results: Decentralized ideasCollaboration Transfer of knowledge Empowerment at all levelsSpontaneity Diffusion of information Feedback
    16. 16. WordPress on the insideof the digital company
    17. 17. Town Hall 360° Communication Every employee has theopportunity and the right to ask questions
    18. 18. 4. work hard, play hard
    19. 19. We’re hiring, wherever you are.www.automattic.com/jobs Sara Rosso @rosso www.sararosso.com

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