The New Digital Company: Distributed, Online, and Transparent

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The English version of an Ignite presentation I gave at the Digital Communication Forum, February 2011 in Milan.

I wrote a post about the presentation with more information here: http://www.whenihavetime.com/the-new-digital-company-distributed-online-and-transparent/

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  • The New Digital Company: Distributed, Online, and Transparent

    1. 1. The New Digital CompanyOnline, Transparent, and Distributed Sara Rosso @rosso www.sararosso.com
    2. 2. Citizenship: Californian _____________Education: _______________ 2 degrees: MBAand MIS_________________________ @rossoDescription: ______________ Geek, writer,photographer, tech-addicted_________________________ Resident in: Milan Born: years agoProfession: VIP Services @ ______________Automattic, and passionate_________________________about WordPress_________________________
    3. 3. 1. Be distributed
    4. 4. Where we are75 employees 25 countries 65 cities
    5. 5. “You can hire great people, wherever you find them” Toni Schneider, CEO Automattic
    6. 6. Work anywhere Photo: @stephdau
    7. 7. 2. Be online
    8. 8. How we Communicate Skype 4% IRC Email 25% Internal Blogs 70% Telephone?
    9. 9. Yep, everything online.✦ Interviews ✦ Project Meetings✦ Trial projects ✦ Happy Birthday wishes✦ Training✦ Presentations
    10. 10. Meeting? Photo: @boetter
    11. 11. Meeting. Oregon IsraelCalifornia Bulgaria Italia
    12. 12. 3. Be transparent
    13. 13. Intranet & Knowledge Base: 70+ internal blogs: 18 for teams 49 for projects 7 for fun
    14. 14. Create an environment: Open Real-time AvailableSearchable Trackable Transparent Documented Stimulated
    15. 15. The Results: Decentralized ideasCollaboration Transfer of knowledge Empowerment at all levelsSpontaneity Diffusion of information Feedback
    16. 16. WordPress on the insideof the digital company
    17. 17. Town Hall 360° Communication Every employee has theopportunity and the right to ask questions
    18. 18. 4. work hard, play hard
    19. 19. We’re hiring, wherever you are.www.automattic.com/jobs Sara Rosso @rosso www.sararosso.com

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