SAP FORUM İSTANBUL
Gelecek Bugün
Stephen Henly
Industry Director
EMEA Consumer Industries
SAP Retail Strategy, Trends & Ch...
© 2013 SAP AG. All rights reserved. 2
Legal Disclaimer
The information in this presentation is confidential and proprietar...
© 2013 SAP AG. All rights reserved. 3
We are living in a
world of change
© 2013 SAP AG. All rights reserved. 4
Data doubling
every 18 months
will create new
opportunities and risks
for value crea...
© 2013 SAP AG. All rights reserved. 5
The 20th century was all about
telling customers
what they should
have
Product
Drove...
© 2013 SAP AG. All rights reserved. 6
Traditional Retail Business Processes - Disconnected
Forecasting
Category Management...
© 2013 SAP AG. All rights reserved. 7
What others try – Hub and Spoke
Financial Accounting
Merchandising
Forecasting
POS
C...
© 2013 SAP AG. All rights reserved. 8
Without SAP: Process / Technology Map
Corporate Budgeting
Transportation
One
Version...
© 2013 SAP AG. All rights reserved. 9
Shift of Power
Customer E-volution Drives Retailer Revolution
© 2013 SAP AG. All rights reserved. 10
It’s NOW all about the Customer…
Customer
Drives the interaction
Processes
Inverse ...
© 2013 SAP AG. All rights reserved. 11
What does real-time really mean in Retail?
What is Real Time in Retail?
Have you tr...
© 2013 SAP AG. All rights reserved. 12
*Business-to-consumer
Retail Road Map
Innovation Drivers
Store Web Mobile
Social
me...
© 2013 SAP AG. All rights reserved. 13
21st Century Technology and Platforms
SAP is changing Retail
COMPLETE DATA
Large da...
© 2013 SAP AG. All rights reserved. 14
Retail Strategy
One Retail platform to convert Big Data into
Business Insight and R...
© 2013 SAP AG. All rights reserved. 15
Innovation Without Disruption
SAP Customer Activity
Repository
Real-time insights i...
© 2013 SAP AG. All rights reserved. 16
Target the Segment of One
Customer Analytics
Customer segmentation, multi-
channel ...
© 2013 SAP AG. All rights reserved. 17
Quicker Data to Decision
Supply Chain Analytics
Combine large volumes of
real-time ...
© 2013 SAP AG. All rights reserved. 18
OMNI-CHANNEL
COMMERCE PLATFORM#1
Fastest growing, most advanced commerce platform
-...
© 2013 SAP AG. All rights reserved. 19
Business NetworksLoB Cloud Applications SAP HANA Enterprise
Cloud
PEOPLE
CUSTOMER
M...
© 2013 SAP AG. All rights reserved. 20
© 2013 SAP AG. All rights reserved. 21
© 2013 SAP AG. All rights reserved. 22
In Conclusion
SAP Retail Vision
To help retailers transform their business
… with u...
Teşekkürler!
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SAP - PERAKENDEDE DAHA İYİ BİR ALIŞVERİŞ DENEYİMİ - SAP Forum 2013

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Müşteri odaklı perakendeciliğe giden yolda, SAP'nin yenilikçi çözümleri değer katmaktadır. HANA teknolojisi üzerine inşa edilen, sürekli değişen Retail trendlerinin olduğu bir ortamda rekabet avantajı ve hız katacak çözümleri tanıyın.

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SAP - PERAKENDEDE DAHA İYİ BİR ALIŞVERİŞ DENEYİMİ - SAP Forum 2013

  1. 1. SAP FORUM İSTANBUL Gelecek Bugün Stephen Henly Industry Director EMEA Consumer Industries SAP Retail Strategy, Trends & Challenges
  2. 2. © 2013 SAP AG. All rights reserved. 2 Legal Disclaimer The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permission of SAP. This presentation is not subject to your license agreement or any other service or subscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation and SAP's strategy and possible future developments, products and or platforms directions and functionality are all subject to change and may be changed by SAP at any time for any reason without notice. The information on this document is not a commitment, promise or legal obligation to deliver any material, code or functionality. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. This document is for informational purposes and may not be incorporated into a contract. SAP assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP intentionally or grossly negligent. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions. 2013 SAP AG. All rights reserved
  3. 3. © 2013 SAP AG. All rights reserved. 3 We are living in a world of change
  4. 4. © 2013 SAP AG. All rights reserved. 4 Data doubling every 18 months will create new opportunities and risks for value creation More mobile devices than people will require fresh thinking designed for an “always-on” world 1 billion people in social networks will rewire business and personal boundaries Economical crisis Growth in Emerging countries The collective result is an unprecedented empowerment of people. We must rethink the future. In a world of accelerated change…
  5. 5. © 2013 SAP AG. All rights reserved. 5 The 20th century was all about telling customers what they should have Product Drove the interaction Processes Were Supply Driven Technology Was a limitation  Volume  Assortments  Buyers drove margin  Separated Sales Channels  Complex system landscapes  Batch
  6. 6. © 2013 SAP AG. All rights reserved. 6 Traditional Retail Business Processes - Disconnected Forecasting Category Management Inventory Management Transportation Warehouse Operations Merchandising Store Operations POS Financial Accounting
  7. 7. © 2013 SAP AG. All rights reserved. 7 What others try – Hub and Spoke Financial Accounting Merchandising Forecasting POS Category Management Inventory Management Store Operations Warehouse Operations Transportation Scheduled Delays
  8. 8. © 2013 SAP AG. All rights reserved. 8 Without SAP: Process / Technology Map Corporate Budgeting Transportation One Version of the Truth Category Management Inventory Management Warehouse Operations Store BudgetingDepartmental Budgeting Store Operations
  9. 9. © 2013 SAP AG. All rights reserved. 9 Shift of Power Customer E-volution Drives Retailer Revolution
  10. 10. © 2013 SAP AG. All rights reserved. 10 It’s NOW all about the Customer… Customer Drives the interaction Processes Inverse 180° Technology Makes it possible  Personal preferences  Social networking  Personal targeted offers  Across all channels  Personal devices  Real time Product Drove the interaction Processes Buyer Driven Technology Was a limitation
  11. 11. © 2013 SAP AG. All rights reserved. 11 What does real-time really mean in Retail? What is Real Time in Retail? Have you tried <Private label> cookies? They are 10 cents cheaper and have 4 out of 5 stars from shoppers in this store… Have you tried <Private label> cookies? They are 10 cents cheaper and have 4 out of 5 stars from shoppers in this store… Biscuits Coffee If it’s not instant, it’s not relevant
  12. 12. © 2013 SAP AG. All rights reserved. 12 *Business-to-consumer Retail Road Map Innovation Drivers Store Web Mobile Social media Merchandising Store Marketing B2C* orders Supply chain Goods issue Customer Customer Empowered consumers redefining customer interaction New level of real-time customer data Global, verticalized supply chain Customer Merchandising Marketing Supply chain Point of sale Focus of retail road map Unified customer experience Customer-centric merchandising Customer-driven supply chain Collaborative sourcing, buying, and manufacturing
  13. 13. © 2013 SAP AG. All rights reserved. 13 21st Century Technology and Platforms SAP is changing Retail COMPLETE DATA Large data volumes in their raw format to better drive color and size assortments INTEGRATION Insight across channels, products, and operations to provide a real time personalized consumer experience GRANULARITY Data at the store / style / color / size / customer level to better drive seasonal planning SPEED TO ANSWERS Real time data supports better allocations, and faster replenishment from held stock Benefits
  14. 14. © 2013 SAP AG. All rights reserved. 14 Retail Strategy One Retail platform to convert Big Data into Business Insight and Results! powered by SAP HANA POS Data Management Unified Demand Forecast Multi Channel Extensions Planning for Retail Demand Planning Promotions Markdown Optimization Price Optimization Precision Retailing Mobile Apps SAP ERPSAP SCM SAP CRM Replenishment Customer Activity Repository Real-Time Retail Enterprise Before HANA With HANA COMPLETE DATA Large data volumes in their raw format to better drive color and size assortments INTEGRATION Insight across channels, products, and operations to provide a real time personalized consumer experience GRANULARITY Data at the store / style / color / size / customer level to better drive seasonal planning SPEED TO ANSWERS Real time data supports better allocations, and faster replenishment from held stock
  15. 15. © 2013 SAP AG. All rights reserved. 15 Innovation Without Disruption SAP Customer Activity Repository Real-time insights into shopper behavior to bring business processes on a single platform to deliver customer centric innovation Suite on HANA Suite of applications unifying analytics and transactions into a single in-memory platform Multi-Channel Integration of all customer interaction using any inventory location as a fulfillment point SAP Customer Activity Repository Video SAP Customer Activity Repository Cockpit Speed Demo SAP is continuing to lay out a road map for how retailers can implement HANA into existing business processes. SAP has plans to release a Customer Activity Repository for HANA in the near-term. We believe that the CAR has a good chance of becoming the platform for sequencing customer loyalty DNA - the double helix of extended attributes becoming available through the proliferation of customer touch points as mobility and social commerce gain steam. https://idc-insights-community.com/retail/retailomnichannelstrategies/reportfromthewindycitysapretailforum2011
  16. 16. © 2013 SAP AG. All rights reserved. 16 Target the Segment of One Customer Analytics Customer segmentation, multi- channel sales and inventory analytics Mobile Apps Platform Advanced mobile technology on the industry leading platform. Influence consumer shopping behavior at the point of decision with 1-to-1 personalized offers in real-time across channels Merchandising and Marketing Relevant and localized assortments by customer, product, and location. Create and execute appealing promotions that maximize margin. We see the centralizing and automation of merchandising as a continuous process that will give us added value for our SAP investment. We can adopt business strategies based on reliable, real-time data. Sergio Salinas, Director of Clothing Business Unit, Grupo Famsa S.A.B. de C.V.
  17. 17. © 2013 SAP AG. All rights reserved. 17 Quicker Data to Decision Supply Chain Analytics Combine large volumes of real-time consumer data with supply-chain information to deliver valuable insights across the entire supply network SAP Customer Activity Repository Real time customer connection to deliver personalized customers experiences On-Shelf Availability Real-time stock visibility for superior customer service Store Operations Manager Demo Partnering with SAP has allowed Grupo Ramos to take a huge step forward to supply chain optimization. It feels like we have progressed from the stone age to the space age. María Teresa Rayó, Technology and Services VP, Grupo Ramos S.A.
  18. 18. © 2013 SAP AG. All rights reserved. 18 OMNI-CHANNEL COMMERCE PLATFORM#1 Fastest growing, most advanced commerce platform - enabling next generation customer engagement Results and Omni-Channel Business Improvements The Future of Commerce
  19. 19. © 2013 SAP AG. All rights reserved. 19 Business NetworksLoB Cloud Applications SAP HANA Enterprise Cloud PEOPLE CUSTOMER MONEY SUPPLIER 88% reduction in invoice costs, 75% reduction in invoice cycle time, and 85% non-PO invoices matched to contracts. Return on investment in under 12 months, $1M in new discounts in first year. Accelerate Business Through Cloud Solutions
  20. 20. © 2013 SAP AG. All rights reserved. 20
  21. 21. © 2013 SAP AG. All rights reserved. 21
  22. 22. © 2013 SAP AG. All rights reserved. 22 In Conclusion SAP Retail Vision To help retailers transform their business … with unified and simplified processes … to create a personalized experience … across channels, business models and customers Sell & Service Better Supply & Distribute Better Plan & Market BetterOperate & Execute Better
  23. 23. Teşekkürler!
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