SAP INNOVATION FORUM
Location Based & Personalized Services on KURBI powered by SAP HANA
BAŞLIK
Konuşmacı Adı : Taner Yüks...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 2
Agenda
• Company Profile
• Some Indicators about Mobile ...
Company Profile
Is a
Group
Company
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 4
About Infonomi
• A new Startup company, founded in 2013 ...
Some Indicators about Mobile Industry in Turkey
Is a
Group
Company
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 6
Some Indicators about Turkey-1
2014 2023
Population 77.3...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 7
Some Indicators about Turkey-2
2014
# of Regular Interne...
What is Kurbi?
Is a
Group
Company
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 9
What is Kurbi?
KURBI is our mobile platform powered by ...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 10
What does KURBI mean?
KURBI is the abbreviated name of ...
Our Technology
Is a
Group
Company
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 12
KURBI Mobile Platform
 We can track people outdoor and...
HOW KURBI WORKS?
Is a
Group
Company
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 14
3. Beacon
locates the
customer
5. Content
displayed on
...
Business Solutions on SAP HANA with KURBI
Is a
Group
Company
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 16
TRACK AND DRIVE TRAFFIC
• Capturing shoppers’ attention...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 17
CUSTOMER ENGAGEMENT
• Bonus campaigns based on number o...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 18
DISPLAY PERSONALIZED MEDIA ON LCD PANELS
• Personalized...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 19
CITY GAMES
• Games where your location is part of the g...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 20
ANALYTICS
Flow Track provides answers to questions such...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 21
Video of KURBI
Is a
Group
Company
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Contact Information:
Taner Yüksel
General Manager
e-mail: ...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 23
Live Demo of KURBI
Is a
Group
Company
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 24
THANK YOU !
Is a
Group
Company
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K urbi i̇le lokasyon bazli

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K urbi i̇le lokasyon bazli

  1. 1. SAP INNOVATION FORUM Location Based & Personalized Services on KURBI powered by SAP HANA BAŞLIK Konuşmacı Adı : Taner Yüksel – Nermin Özkıranatlı Firma Adı : İnfonomi Teknoloji A.Ş & FIT Solutions Is a Group Company
  2. 2. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 2 Agenda • Company Profile • Some Indicators about Mobile Industry in Turkey • What is KURBI? • Our Technology • How KURBI works? • Business Solutions on SAP HANA with KURBI • Engage Customers • Display Personalized Media on Smart Panels, Mobile Phones, Touchpads, etc. • Track and Drive Traffic in Shopping Centers • City Games • Analytics: Understand the customers' shopping behaviors Is a Group Company
  3. 3. Company Profile Is a Group Company
  4. 4. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 4 About Infonomi • A new Startup company, founded in 2013 in Istanbul-Turkey specialized on SAP HANA • Our goal is to invent very simple but highly innovative business applications which have implementation duration of at most 7 days, • Our main focus is BIG DATA and Predictive Modelling, • A member of SAP HANA Startup Focus Program, • A member of Microsoft Bizpark Program, • We develop partnerships strategically with companies having innovative solutions, such as Weissbeerger from Israel and Glooobal from Germany&Argentina • In our partner network we have the best SAP HANA engineers and consultants around the world Is a Group Company
  5. 5. Some Indicators about Mobile Industry in Turkey Is a Group Company
  6. 6. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 6 Some Indicators about Turkey-1 2014 2023 Population 77.3 Mil. 84.2 Mil. 0-15 Years 25% 21% 15-35 Years 35% 32% 35-55 Years 25% 28% Above 55 Years 15% 19% Income per Capita 11.300$ Turkey will be among the top ten economically developed countries Source: TurkStat,2013 Is a Group Company
  7. 7. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 7 Some Indicators about Turkey-2 2014 # of Regular Internet Users 36 Million # of Twitter Users 11 Million # of Facebook Users 31 Million # of Mobile Phone Users 67.9 Million # of Mobile Internet Users 12.3 Million # of Mobile Facebook Users 17 Million Increase in Mobile Data Usage from 2012 to 2013 75% Source: Webrazzi, Madreport 2013 Is a Group Company
  8. 8. What is Kurbi? Is a Group Company
  9. 9. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 9 What is Kurbi? KURBI is our mobile platform powered by SAP HANA on which we are developing innovative applications for location based and personalized services, Is a Group Company
  10. 10. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 10 What does KURBI mean? KURBI is the abbreviated name of froggy in Turkish, Frog Symbolism : The symbolism of the frog appears in many traditions around the globe. This animal is generally associated with the water element and its cleansing attributes. The frog is symbolic of:  Cleansing  Renewal, rebirth  Fertility, abundance  Transformation, metamorphosis  Life mysteries and ancient wisdom With KURBI we want to create a trademark which always renews itself, is energetic and femine. Is a Group Company
  11. 11. Our Technology Is a Group Company
  12. 12. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 12 KURBI Mobile Platform  We can track people outdoor and indoor and create personalized services based on the location,  Customers will get bonus as they walk and do shopping,  No loyalty card needed,  Our technology is based on Bluetooth Low Energy Beacons,  Both IOS and Android Operating Systems are supported,  Software as a Service (SAAS) Model on SAP HANA Cloud,  Social Media Integration,  Personalized Services Using Facebook and Twitter data,  Predictive Modelling,  Content can be published to mobile phones, computers and every smart screen with an internet connection,  Analytic Dashboards for clients Is a Group Company
  13. 13. HOW KURBI WORKS? Is a Group Company
  14. 14. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 14 3. Beacon locates the customer 5. Content displayed on mobile phones and smart panels 1. Shop Owner Creates the Content 2. Content is recorded on Cloud Servers 4. Content retrieved from Cloud How KURBI works? HANA Is a Group Company
  15. 15. Business Solutions on SAP HANA with KURBI Is a Group Company
  16. 16. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 16 TRACK AND DRIVE TRAFFIC • Capturing shoppers’ attention, • Educating shoppers on the tools available to them to make informed buying decisions, • It makes mobile messaging in any location or application measurable and accountable instantly, • Giving the retailer the platform to communicate to consumers instantly and giving the consumers the option to be immediately notified of a good offer in their area, • Retailers are able to attract consumers, transact with them and measure the effectiveness of their actions — efficiently and quickly. • Recommending social events, • Turn by turn navigation to any address, • Requesting the nearest business or service, such as an ATM or restaurant, Come to the 2nd floor for dance activity ! Is a Group Company
  17. 17. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 17 CUSTOMER ENGAGEMENT • Bonus campaigns based on number of visits to Kanyon, • Location-based mobile advertising, • Digital coupons and promotions on mobile phones Is a Group Company
  18. 18. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 18 DISPLAY PERSONALIZED MEDIA ON LCD PANELS • Personalized ads can be displayed on LCD panels based on the social media profile • Custom made messages can be displayed such as for birthdays, valentine's day etc. Is a Group Company
  19. 19. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 19 CITY GAMES • Games where your location is part of the game play, for example your movements during your day make your avatar move in the game or your position unlocks content. • Visitors all together can play games like treasue hunt, etc. Is a Group Company
  20. 20. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 20 ANALYTICS Flow Track provides answers to questions such as the following - What is the average visit time in my branch? - How to load and process time behave in the checkout area? - What is the frequency of visitors in the individual shop areas? - What is my readmission rate (regular customers)? - How do renovations, signage change or promotions affect? - How these evaluations vary by day of week or time of day? - What marketing activities provide more frequency and duration? - What are my most effective branches in relation to: - Ratio of buyers to non-buyers - Revenue per visitor - Revenue per visit minute - And much more Is a Group Company
  21. 21. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 21 Video of KURBI Is a Group Company
  22. 22. © 2014 SAP AG or an SAP affiliate company. All rights reserved. Contact Information: Taner Yüksel General Manager e-mail: taner.yuksel@infonomi.com.tr GSM : +90.505.747 07 71 Infonomi Teknoloji A.Ş Ağaoğlu My Office Gold Altayçeşme mah. Öz sok. No:19 K:4 D:21-22 Maltepe İstanbul Is a Group Company
  23. 23. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 23 Live Demo of KURBI Is a Group Company
  24. 24. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 24 THANK YOU ! Is a Group Company

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