Per the Gartner BI Summit keynote, We have been living in an application-centric world, with analysis as the add-on. But CEOs increasing realize that data is an asset, and must be treated that way.
We’re moving to a world where applications come and go, but the information foundation, including analytics, is the center of business activity.
…and a recent study showed that Analytics pays back more than 10 pounds for every pound spent – more than 1,000% ROI. 27% of organizations have a clearly defined BI and analytics strategy; 57% don't; 17% don’t know whether they have one or not. Does your company have a plan for delivering a successful program? http://bit.ly/TPJNte
So what we saw is that we are living in a kind of application centric & driven world Where Data are an asset which has been handled in the right way. One aspect for innovation especially if you run on one core system is to breakdown the barrier between operational system and also the world of Analytic. And with a new setup we can have the opportunity to run our business but also to have the right control thru analytics. And so we can neutralize the limitation of the single systems and have not many but only one single source of true vision, This is what we see for the future. And It’s already the set up of choice for the latest wave of cloud providers. And the analysts agree: Gartner’s Donald Feinberg predicted that By 2016 in memory column store will replace 25% of classic DWH systems and the way to store data
SAP HANA can run analytics and operations today, on one system, on-premise or in the cloud.
Faster – faster queries (tests done by SAP include a query on 100Tb of data, 100bn rows, in <4s), no latency
Smarter – make smarter decisions, much earlier in the business process
Simpler – no data duplication, one version of the truth. Changes to analytics are normal– with HANA, it’s about changing metadata, not dumping and reloading an aggregated analysis store. This means much lower cost of operations…
SO Why Analytics Now? The world is changing and the decision making process in organizations like yours as well
INSIGHT GAP is getting bigger…more data (BIG DATA), more end users with complex demands and expectations
You no longer have just senior executives making decisions and pushing those down to consumers. It is the consumers who are now the ones driving decisions and pushing organizations forward.
So you must be thinking about how you are going to support this fundamental shift in your organization. Enabling users to make intelligent decisions is a huge challenge and introduces risk. Today, the majority of companies report less than 10% of employees have any access at all to analytics. When you put that into the context of some of the largest companies today, that’s a huge leap to make in a very short amount of time. Think about Proctor and Gamble with 129k employees. They will need to go from enabling analytics for 13k employees to almost 100k. And what about Walmart with its 2.2m employees? They will be shifting from 220k to 1.6m.
The new information consumer has very high expectations: 1) Information must be responsive We live in the Mobile world (LinkedIn, Facebook, twitter.. Trip adviser: where can I go eat something to eat, than I need …and this is BA/BI) where all information needs to be delivered rapid fire, and all decisions occur while we multi task. We expect that the products we interact with will be able to keep up with our new and digital lives. It is no longer acceptable to wait 5 minutes for a response from a customer service agent, and it is not acceptable for products we buy to be unable to respond in real time to our requests for gratification.
The expectation is you can find the best restaurant, map the most efficient route, compare prices on your next High def tv in seconds. A lot of the information we interact with happens to be analytics and we don’t even realize it. So why have companies not come as far as consumers? Why are companies not leveraging new types of information or providing their employees or consumers with new experiences? The reality only 10% of people in organizations use analytics in their job. According to Gartner, 75% will use analytics by 2020. The question is – how will companies enable more people with the more, better, right information to make decisions?
2) Apps must be engaging
3) And Finally, consumers expect all needed informations must be accessible. From everywhere… The mobile phone has become the most valuable item in your pocket, and you are more likely to regret losing your phone than your wallet or your keys. In fact, according to Unisys, it takes 26 hours for the average person to report a lost wallet and 68 minutes to report a lost phone. According to Morgan Stanley, 91% of all U.S. citizens have their mobile devices within reach 24 hours a day, 7 days a week. Your products need to be available and accessible everywhere, which means mobility is essential.
Your customers expect to find your products, read reviews on your products, and even buy your products from their mobile phone – on their terms.
But the reality is that by today ruffle only 10%...has access to analytics to help them to do their job
By 2015… By 2020… And the question now is: how will companies enable more people with the more, better, right information to make decisions?
And all these data: have to be stored somewhere: These trends - Mobile and social connectivity are also the driving force of Big Data - generating a huge volume of data at a faster pace and with greater variety than we have ever seen. More data has been created in the last 5 years than in the entire history of mankind. In 2011 alone, we created 1.8 zettabytes of data. To put that into perspective, it would take 650 Billion DVDs to store this much data. Stacked one on top of another, this would create a tower over 88 times higher than Mt. Everest, and this amount of data will continue to double every two years.
Companies can either look at these trends of social, mobile and big data and be overwhelmed by it – or harness the opportunity and be more forward looking, transform their business and better understand and engage with their consumers.
Especially in an economic time where we MUST find unique ways to drive new revenue, decrease cost and innovate
Of course you need to have a foundation for all this. In our case at sap this is the real time platform we have and this is really to have the foundation to host all kind of data (struc..unstruc..) and to provide them for all different usecase you have..like
Planning, Reporting Selfservice bi Analysis Prediction
But also in the different context of it like Mobile, cloud, Enriched by best practice content for different LOB, like sales, marketing,..
Integrated in the office suite and erp systems..It’s meaning not only to have report on top of the data but also on top of the right data referring here to information governance and more exactly questions like: where the data come from in order to have the right transparence.
That being said, every organization, team, individual employee needs to handle in a efficiency way. The only way to achieve this today in this fast changing world is to extract the most business value from the huge amounts of data that organizations has.
Different users have different skill sets. Different lines of business have different goals. Some want to minimize cost and risk, others want to maximize revenue and uptime.
Executives need an overall view on corporate performance to track ther KPI, while IT needs to manage the infrastructure, and enable the lines of business within the allocated budget.
Sap offers the full spectrum of all BA needed solutions for your daily business. And even we are focussing here on BI let us take a quick look on the whole Analytics suite:
just to highlight here that BI is only one part of the bigger picture of this information, aligment and adaptment wheel where you need to have the BI, PM (planning, budgeting, financial consolidation), GRC (for your risk and compliance management) and some people call this e2e stack other ones called analytics.. The only thing what count here is to have the big picture in mind.
And yes our strategy is around innovation but we have to remember that beside cloud, mob, social we have also our suite which means erp (where we are indiscussed leader since 40 years), CRM d&t (Sybase IQ, Hana in tandem with vi on top, as we learned that just the engine is able to give you the needed insights…=) We have e really e2e enterprise solution for small, mid and big organizations (and let me point out here that also small companies cane become big player if the run their Business in the right way!
Analytics is Better together across the board. For everything a customer does –they should start by understanding where they are starting – their performance. And after they take action, they need to understand how that action effected the bottom line. Whether they are placing orders, doing account planning, working in the field via mobile device, or part of the data platform
One of our main focus in 2013 is on bundles like the applied Analytics from end of last year and the brand new SAP HANA Analytics bundle that combines HANA with EIM, Predictive and BI Suite.
First one a combination of our innovations from SAP that NO ONE can touch us! A e2e out of the box bundle which includes DI, BW, BI Suite… In addition we have the best industry use cases out there. We have a complete set of content out there that you can offer to your customer. These use cases are ONLY possible with our combined innovations across D&T, Analytics, Apps and Mobile
Complete Solution Out-of-the-Box Market-leading BI, DW, and DI products in a single package, Tuned to perfection out-of-the-box, Reduce IT complexity and minimize TCO
So, Three Reasons why a single vendor end-to-end is best: Minimize integration challenges – SAP certifies SAP BusinessObjects BI and SAP Sybase IQ to work together as an end-to-end stack Faster and easier deployment – Don’t chase down several vendors with missing software, integration challenges, and information gaps. SAP takes end-to-end responsibility and new features and functions can be rolled out faster and more easily Better customer support experience – One phone number, one contact. Dealing with one vendor is a better experience.
The second one Hana insight
The traditional stack is much more complex and expensive. We can help you to save 60% by purchasing this bundle.
And we have Best-Practice Business Content Samples analytics content and use cases Best practices tailored to your industry and/or line of business Fast time to value
The Bundles deliver samples best-practice analytics content and use cases tailored for key industries and/or lines of business (LoB). Customers can deploy impactful analytics tailored to their industry across key LoB’s with a limited dependency on sophisticated analytic design skills and gain a fast time to value.
And now let us talk a few min about sap is proceeding in 2013 specifically in the world of BI
But let us start with a look at the key challenge we are facing in the BI area across our customer base, market, analyst,…
De facto every organization, team, individual employee needs to handle in an efficiency way. The only way to achieve this today in this fast changing world is to extract the most business value from the huge amounts of data that organizations has. Different users have different skill sets. Different lines of business have different goals. Some want to minimize cost and risk, others want to maximize revenue and uptime. Executives need an overall view on corporate performance to track ther KPI, while IT needs to manage the infrastructure, and enable the lines of business within the allocated budget.
If we look at our customer base we are seeing this 2 things:
The first is that BU and a department wants agility: They want to use the information in the context…(see slide)
2.on the bottom we can find IT who wants to innovate across the business with social, new technologies, managing big data..in a secure way across the organization
So, these are 2 key groups around the BI topic with complete different challenges, both important. And looking in that sense in the future we a sure to have some innovantions based on new technologies which meets the expectation of those stakeholders in order to solve their challenges.
And let me point out here that sap will continue going forward really focusing on people using our solutions and on their challenges to improve our solutions..
And our strategy, as we saw during this presentation, is focusing exactly on this key aspect: deliver a clear added value to each of these stakeholders- how: in clustering these users on these 4 areas starting from the foundation 1. The enterprise platform where we did a lot of step forward in the past decade AND which represent also the foundation of all other innovation going forward and will cover and deliver all the services needed to enable the end-user scenarios.. that means everything from user administration to data modeling and metadata, sematic and all the things around scheduling of activities..
2. On top we find the different user focusing innovations starting with the developer or the it person or report designer, we will really empower them to build and share engaging exipiences to build rep, dashbords and applications that can be shared across the organization There we have our innovation around dashbording SAP offers basically 2 reporting solutions: Web intelligence for ad hoc rep And CR for pixel perfect formatted rep (examples:…) In the dashboard world we have also 2 real innovationg solutions: DS which is really the right choice for sap bw and hana customers base And Dashboards (previosly known as exelsius) are more indicated for agnostic customers, so customers who have oracle or sql as datasources
And our goal here in terms of roadmap is to combine these two tools in a single experience and at the end we wil have a great solution for developer and desiner to build and share compelling dashboards..
So jumping from the developer audience to the analyst audience our mission in this area in really to empower the audience Leverage all the enterprise informations with our great innovation in order to create compelling visualizations And the product line today includes a number of things.. We have for our customer a core self-service and exploration bunch of solutions able to cover every data source from relational to olap and uses cases from data access to manipulation thru to enduser exploration and discovery on datasets as well. We impower that users with applications for search and exploration of data to discover predict and create more or less complex and great visualizations that can be shared with other colleagues and peers - For our Net new customers Visual Intelligence and Explorer: - For SAP BW customers with Analysis which permits Best SAP BW support BOBJ customers: Leads with Visual Intelligence and Explorer In addition to that we have Predictive Analysis* And we believe that the world of PA is not something for only a couple of power user but needs to be for a broader number of user in order they can leverage these key capabilities to understand not only what happened but what may happen next, and the best may happen next…… (thru business simulation, building FC, and so fort), And therefore we decide to build in that portfolio in addition to VI also PA on VI backbone to give so the users to have the possibility to get a very simple to use product but with really compelling capabilities
4. And finally the endusers the mobile experience as one of the most important vehicle to consume BI every time from everywhere in real time in a real simple way so that can make their job better..and here it’s all about to empower these endusers in order to can consume exactly in the same way they do in the office BI also on the road 24/7 and this for everybody in the organization…and the opportunity to build a data driven world is quite huge here
So, these are the key person we are looking for when we thing at user focused innovations all on the enterprise platform and BI plattform
SAP Mobile BI strategy breaks down into two main areas, targeted BI content (this is when you will deliver a very specific contnet to someone in order he can do his job like a report, a dasboard a KPI: web intelli, dashboards, CR) and data search and exploration (to answer business questions on the fly). This strategy meets the need of mobile workers to be alerted and quickly gain access to insightful data from their mobile device. It also allows end users to uncover new insights and ask questions of data by exploring information and sharing results (currently via iPad and iPhone with SAP BusinessObjects Explorer)
And our customer can get from only 1 app also their dashbords of choice to track KPI..…with dashbording and design studio… so that they have a single place to go
Transcript of "Giorgio Di Blasi – Bi Emea"
SAP Analitik & İnovasyon Forum İstanbul - Analytics Session – 2013
Giorgio Di Blasi – BI EMEA
SAP's 2013 BI Vision & Innovations