Expanding Your Business with SAP OEM Solutions. Fokion Angelopoulos

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  • When Apple released the iPhone they realized they didn’t have the technological strength in their Maps application and so they partnered with Google for their best-in-class maps solution. Apple OEM’d Google Maps in their iPhones – they embedded and shipped Google Maps with each iPhone sold.Recently they decided to end that OEM relationship, and the weakness of their internal product is now speaking volumes. Their CEO had to apologize publically for the poor quality of Apple Maps, and it has directly impacted the release of iOS6 and the new iPhone 5.Your customers can make use of areas where SAP is strong: Analytics, In-Memory and Big Data, Mobility, Applications, and Cloud to add their core competency to create new, compelling, innovative products without having to invest in R&D around complex technologies that SAP has been excelling in for 40 years.
  • As you can see, the OEM portfolio already includes products across the 5 strategic pillars and we continue to innovate OEM solutions in each of these areas.APPLICATIONS:Convergent Charging in 2011 for optimized business chargingAccelerated Application Delivery-- significantly increases performance for web-based and specific SAP applicationsSAP Business One—ERP for small to medium enterprise. There are many niche vendors who want to offer very specialized ERP for markets not addressed by SAP. One example is actually a company in EMEA who makes software for slaughterhouses! Obviously this is an example if an industry SAP doesn’t specialize where a partner can expand our addressable market by offering a unique solution. Address new OEM markets through additional solutions in 2013Landscape Virtualization Manager enables users to configure, deploy, monitor and manage SAP systems and landscapes in physical and virtual/cloud infrastructuresD&THistorically Sybase also had a very strong OEM business, about equal to that of SAP. So with the acquisition we added about 1000 D&T OEM partners globally. EIM is a great compliment to the BI and D&T suite. Mobility OEM can currently offer former Sybase solutions (SUP, Afaria, MDS) on Sybase paper onlyAfaria, MDS, and SMP (SAP Mobile Platform, includes SUP) should be added to the SAP OEM Approved Product List (APL) in 2013 Sybase 365 mCommerce solutions should be added to the SAP OEM APL, starting with mBanking The OEM opportunities around SAP Mobile Apps are being assessed
  • SAP Everywhere is being rolled out to double/triple SAP’s addressable market and enable all AE’s to sell Embedded Solutions to their Customers. We help our customers turn innovation into practical solutions designed to help them and their respective customers run better. This is a completely new selling motion / attack angle in our install base that allows you to collect recurring revenue!
  • SAP Everywhere is being rolled out to double/triple SAP’s addressable market and enable all AE’s to sell Embedded Solutions to their Customers. We help our customers turn innovation into practical solutions designed to help them and their respective customers run better. This is a completely new selling motion / attack angle in our install base that allows you to collect recurring revenue!
  • Expanding Your Business with SAP OEM Solutions. Fokion Angelopoulos

    1. 1. SAP Analitik & İnovasyon ForumİstanbulOyun Devam EdiyorExpanding Your Business with SAP OEM SolutionsKonuşmacı Adı : Fokion AngelopoulosFirma Adı : SAP
    2. 2. Innovation is Everywhere© 2013 SAP AG or an SAP affiliate company. All rights reserved. 2
    3. 3. What’s the Business Impact?Driving new revenue by enabling Co-Innovation with partners Change The Game Strategic Business Innovation Breakthrough Competitive New Technologies  New Industry Business Models and Customer Innovation Differentiation Value Improve The Game Technology Improvement Cost Reduction IT Best Practices Realtime Platform  Existing Legacy Technology Pains© 2013 SAP AG or an SAP affiliate company. All rights reserved. 3
    4. 4. OEM all the wayThe PrincipleOEM is when a company sells its products to another business, who in turnintegrates it into their products and services for resaleFor example: Apple OEM’d Google Maps in their devices Original Equipment ManufacturerYou can sell SAP products to your customers to enhance the products and servicesthey sell to their customers © 2013 SAP AG or an SAP affiliate company. All rights reserved. 4
    5. 5. What does the OEM Proposition consists of?Business Principles© 2013 SAP AG or an SAP affiliate company. All rights reserved. 5
    6. 6. OEM opportunities Across the SAP Portfolio© 2013 SAP AG or an SAP affiliate company. All rights reserved. 6
    7. 7. What does OEM Proposition consists of?The OEM Portfolio Applications Database & Analytics Mobility Technology Cloud Convergent Charging/Invoicin EIM Suite Mobile BI BI Complete BI On Demand g Portfolio Sybase Portfolio SUP SAP AccAd SQLA O/D SAP Workforce HANA ASP Performance Afaria Builder SAP B1 MDS Bluetooth© 2013 SAP AG or an SAP affiliate company. All rights reserved. 7
    8. 8. What does the OEM Proposition consist of?Some Examples Company Profile Nielsen Media collects and Worldwide leader in IT An international company governs data on the $65 billion services specialized in managing and TV advertising industry. securing SAP Products smartphones, tablets, mobile SAP Products SAP BI content and applications. Sybase IQ OEM scenario SAP Products: OEM scenario Logica Embedding SAP BI as Afaria Nielsen needed more timely and reporting solution of its Hosted detailed information and partnered service platform for hospitals in OEM scenario with SAP to build an online data Finland Afaria as core component of the entire veliq’s MobiDM a full- warehouse to allow clients could featured cloud-based mobile access and perform ad hoc queries Platform as a Service Nielsen is benefiting from SAP solutions to best monetize their massive volume of data and offering differentiating services.© 2013 SAP AG or an SAP affiliate company. All rights reserved. 8
    9. 9. What does the OEM Proposition consist of?Some more examplesWorldwide leader of Worldwide leader of A leading company in clinictelecommunication telecommunication – molecular solutionsequipment electronic and heavy  SAP Products SAP Products equipment HANA SAP BusinessObjects BI  SAP Products  OEM scenario solutions Afaria A personalized cancer OEM scenario  OEM scenario treatment services offering from NSN embedding SAP BI MolecularHealth based on the Hitachi expanding its asset SAP HANA® platform aims to solutions into their own SAI and management SW solution NetAct solutions to augment it translate terabytes of portfolio by embedding Afaria clinical, molecular and drug with reporting capabilities and into this portfolio to offer a MDM ensure consistent data flows data into real-time and effective solution to its clients treatment choices for each individual patient© 2013 SAP AG or an SAP affiliate company. All rights reserved. 9
    10. 10. Call To Action!Are You Ready to co-Innovate and Do More Business with SAP? http://www.sappartneredge.com PREPARE ENGAGE WIN© 2013 SAP AG or an SAP affiliate company. All rights reserved. 10
    11. 11. Thank youFokion AngelopoulosRegional Director SAP South© 2013 SAP AG or an SAP affiliate company. All rights reserved.
    12. 12. © 2013 SAP AG or an SAP affiliate company.All rights reserved.No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG.The information contained herein may be changed without prior notice.Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.National product specifications may vary.These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation orwarranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Groupproducts and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothingherein should be construed as constituting an additional warranty.SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG inGermany and other countries.Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 12

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