SAP INNOVATION FORUM
Doğru Taktik
BTC, HYBRIS ile E-Ticarette Tabuları Yıkıyor
Stefan Neumann, Senior Consultant
BTC Busin...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 2
Agenda
 BTC AG
 Popken Fashion Group
 E-Commerce with...
BTC AG
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 4
BTC Hakkında
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 5
BTC Hakkında
Deutschland
Oldenburg
Bad Homburg
Berlin
Br...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 6
BTC Hakkında
BTC ofisleri
BTC projeleri
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 7
BTC’nin Türkiye’deki Gelişimi
1995 yılında İstanbul’da k...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 8
İş Alanları / Stratejik İş Ortakları
İş Yazılımı Çözümle...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 9
BTC Facts and Figures
Company BTC Business Technology Co...
Popken Fashion Group
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 11
About Popken Fashion Group (B2C)
Popken Fashion Group
...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 12
About Popken Fashion Group
Omni Channel B2C Company
Rea...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 13
About Popken Fashion Group
Onlineshop
 100.000 Page im...
E-Commerce with Hybris
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 15
hybris definition
“hybris helps businesses around the g...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 16
hybris
Product information
 Hierachal categories
 Dyn...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 17
Interaction with the customer
 Reviews and ratings
 P...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 18
hybris
Multi channel strategy
 Consumers interact with...
Hybris in Action
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 20
Example
Main
navigation
Product
hierachy
Breadcrumb
Ful...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 21
Simplified structure of the system
Applikation-Cluster
...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 22
Structure of the frontend
Application frontend
SAP - Hy...
Next Steps
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 24
Next Steps
Hybris offers great possibilities to build u...
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Thank you
Communication Informations:
Stefan Neumann - Sen...
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BTC - BTC, HYBRIS ile E-Ticarette Tabuları Yıkıyor

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Teknoloji devi SAP e-ticarette de Hybris
çözümü ile iddialı. Hybris, B2B ve B2C çözümü
ile son pazarlama trendi omni-channel odaklı
e-ticaretin sınırlarını zorluyor. BTC bu sunumda
Hybris dünyasının kapılarını açıyor.

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BTC - BTC, HYBRIS ile E-Ticarette Tabuları Yıkıyor

  1. 1. SAP INNOVATION FORUM Doğru Taktik BTC, HYBRIS ile E-Ticarette Tabuları Yıkıyor Stefan Neumann, Senior Consultant BTC Business Technology Consulting AG
  2. 2. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 2 Agenda  BTC AG  Popken Fashion Group  E-Commerce with Hybris  Hybris in Action  Next Steps
  3. 3. BTC AG
  4. 4. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 4 BTC Hakkında
  5. 5. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 5 BTC Hakkında Deutschland Oldenburg Bad Homburg Berlin Bremen Dortmund Gütersloh Hamburg Leipzig Mainz München Münster Neckarsulm İsviçre Zürich Türkiye İstanbul Japonya Tokyo Polonya Poznan
  6. 6. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 6 BTC Hakkında BTC ofisleri BTC projeleri
  7. 7. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 7 BTC’nin Türkiye’deki Gelişimi 1995 yılında İstanbul’da kurulduk. İş yazılımı çözümlerinde uzmanlaştık. Profesyonel bir danışmanlık organizasyonu olarak müşterilerimizle iş ortaklıkları kurduk. 2005 yılında BTC Grubuna katıldık. Danışmanlık, sistem entegrasyonu ve sistem yönetimi için çözümler sunuyoruz.
  8. 8. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 8 İş Alanları / Stratejik İş Ortakları İş Yazılımı Çözümleri  ERP  CRM  HCM  Enerji Sektörü Çözümleri IS-U  Mobil Çözümler  BI/BOBJ  Portal Uygulamaları  Kurumsal İçerik Yönetimi  Süreç Yönetimi Enerji Kontrol Uygulamaları  SCADA/DMS  Smart Metering (OSOS)  GIS  Enerji Yönetim Çözümleri Sistem Yönetimi
  9. 9. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 9 BTC Facts and Figures Company BTC Business Technology Consulting AG Headquarters Oldenburg Established 2000 (merger of UMC, CCC and NETplus) Business units Consulting, System Integration, System Management, Software Products Competence Utilities, manufacturing, public sector, service providers, telecommunications Locations Berlin, Bremen, Gütersloh, Hamburg, Leipzig, Mainz, Münster, Neckarsulm, Oldenburg Zurich/Switzerland, Istanbul/Turkey, Poznań/Poland, Tokyo/Japan Employees 1,940 (as of 12/2012) Sales €195.8 million (as of 12/2012) IT market position 16th (Lünendonk List1 2012)
  10. 10. Popken Fashion Group
  11. 11. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 11 About Popken Fashion Group (B2C) Popken Fashion Group  3 Brands: Ulla Popken, Gina Laura, JP 1880  30 Countries and more than 600 stores  more than 4000 employees
  12. 12. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 12 About Popken Fashion Group Omni Channel B2C Company Reaching the customer in various channels  Local stores  Online shop  Mail order selling – catalogues – telephone – e-mail
  13. 13. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 13 About Popken Fashion Group Onlineshop  100.000 Page impressions per day  7.000 Customer actions per hour  700.000 newsletter per month 2 Brands in 11 Countries  Based on Hybris 4  userfriendly, high dynamic content  Integration to WMS (warehouse management system)
  14. 14. E-Commerce with Hybris
  15. 15. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 15 hybris definition “hybris helps businesses around the globe sell more goods, services and digital content through every touchpoint, channel and device.”
  16. 16. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 16 hybris Product information  Hierachal categories  Dynamic facetts depending on the business – Fashion: colors / sizes / cut – Technic: storage / dimensions  Advanced search Customer  Persistent shopping card  Payment  Order history  Easy to use checkout
  17. 17. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 17 Interaction with the customer  Reviews and ratings  Product recommendation – cross selling – up selling  Promotions  Voucher  Content Management hybris
  18. 18. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 18 hybris Multi channel strategy  Consumers interact with retailers in many ways: – online – phone – mobile device – store Omni-channel possibilities  BOPIS – Buy Online Pickup In Store  BORIS – Buy Online Return In Store  Order in store for home delivery  Find nearest store with product in stock  View in store buy online
  19. 19. Hybris in Action
  20. 20. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 20 Example Main navigation Product hierachy Breadcrumb Full text search Facett filtering Product management Reduced prices Product facetting Shopping list Shopping card User profiles
  21. 21. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 21 Simplified structure of the system Applikation-Cluster Web-server Applikations- server SAP – Hybris Web-server Applikations- server SAP – Hybris Web-server Applikations- server SAP – Hybris Database system Load-Balancer/Gateway Web-server Distributed Filesystem Applikations- server SAP – Hybris Search Cluster (Product Information) WMS Internet
  22. 22. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 22 Structure of the frontend Application frontend SAP - Hybris Web frontend Static ressources (CSS/JS) CMS media product images
  23. 23. Next Steps
  24. 24. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 24 Next Steps Hybris offers great possibilities to build up a successful retail business BTC helps you finding a strategy to create a omni-channel solution BTC consults you choosing the right functionality to handle the customers expectations  expectation management BTC has the experience to develope a high performace and scalable application
  25. 25. © 2014 SAP AG or an SAP affiliate company. All rights reserved. Thank you Communication Informations: Stefan Neumann - Senior Consultant, BTC AG stefan.neumann@btc-ag.com BTC Bilişim Hizmetleri A.Ş. Çayıryolu 1, Partaş Center Kat: 11-12 İçerenköy, 34752 İstanbul, Türkiye www.btc-ag.com.tr
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