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09.00 09.40 SAP - Jans Peter - SAP Bankacılık Stratejisi Transformasyon ve Yalınlaştırma
09.00 09.40 SAP - Jans Peter - SAP Bankacılık Stratejisi Transformasyon ve Yalınlaştırma
09.00 09.40 SAP - Jans Peter - SAP Bankacılık Stratejisi Transformasyon ve Yalınlaştırma
09.00 09.40 SAP - Jans Peter - SAP Bankacılık Stratejisi Transformasyon ve Yalınlaştırma
09.00 09.40 SAP - Jans Peter - SAP Bankacılık Stratejisi Transformasyon ve Yalınlaştırma
09.00 09.40 SAP - Jans Peter - SAP Bankacılık Stratejisi Transformasyon ve Yalınlaştırma
09.00 09.40 SAP - Jans Peter - SAP Bankacılık Stratejisi Transformasyon ve Yalınlaştırma
09.00 09.40 SAP - Jans Peter - SAP Bankacılık Stratejisi Transformasyon ve Yalınlaştırma
09.00 09.40 SAP - Jans Peter - SAP Bankacılık Stratejisi Transformasyon ve Yalınlaştırma
09.00 09.40 SAP - Jans Peter - SAP Bankacılık Stratejisi Transformasyon ve Yalınlaştırma
09.00 09.40 SAP - Jans Peter - SAP Bankacılık Stratejisi Transformasyon ve Yalınlaştırma
09.00 09.40 SAP - Jans Peter - SAP Bankacılık Stratejisi Transformasyon ve Yalınlaştırma
09.00 09.40 SAP - Jans Peter - SAP Bankacılık Stratejisi Transformasyon ve Yalınlaştırma
09.00 09.40 SAP - Jans Peter - SAP Bankacılık Stratejisi Transformasyon ve Yalınlaştırma
09.00 09.40 SAP - Jans Peter - SAP Bankacılık Stratejisi Transformasyon ve Yalınlaştırma
09.00 09.40 SAP - Jans Peter - SAP Bankacılık Stratejisi Transformasyon ve Yalınlaştırma
09.00 09.40 SAP - Jans Peter - SAP Bankacılık Stratejisi Transformasyon ve Yalınlaştırma
09.00 09.40 SAP - Jans Peter - SAP Bankacılık Stratejisi Transformasyon ve Yalınlaştırma
09.00 09.40 SAP - Jans Peter - SAP Bankacılık Stratejisi Transformasyon ve Yalınlaştırma
09.00 09.40 SAP - Jans Peter - SAP Bankacılık Stratejisi Transformasyon ve Yalınlaştırma
09.00 09.40 SAP - Jans Peter - SAP Bankacılık Stratejisi Transformasyon ve Yalınlaştırma
09.00 09.40 SAP - Jans Peter - SAP Bankacılık Stratejisi Transformasyon ve Yalınlaştırma
09.00 09.40 SAP - Jans Peter - SAP Bankacılık Stratejisi Transformasyon ve Yalınlaştırma
09.00 09.40 SAP - Jans Peter - SAP Bankacılık Stratejisi Transformasyon ve Yalınlaştırma
09.00 09.40 SAP - Jans Peter - SAP Bankacılık Stratejisi Transformasyon ve Yalınlaştırma
09.00 09.40 SAP - Jans Peter - SAP Bankacılık Stratejisi Transformasyon ve Yalınlaştırma
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09.00 09.40 SAP - Jans Peter - SAP Bankacılık Stratejisi Transformasyon ve Yalınlaştırma

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09.00 09.40 SAP - Jans Peter - SAP Bankacılık Stratejisi Transformasyon ve Yalınlaştırma

09.00 09.40 SAP - Jans Peter - SAP Bankacılık Stratejisi Transformasyon ve Yalınlaştırma

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  • 1. SAP BANKING SUMMIT A New Aproach SAP Banking Strategy – Transform and Simplify Jens-Peter Jensen Global Head of Banking Architecture & Technology Solutions
  • 2. © 2012 SAP AG. All rights reserved. 3 Financial Services - Global Customer Base 17,000+ 120 180+ 100M + 200+ 45% 300+ 400M + 1,000+ 160+ of capital markets front and middles offices live bank accounts (+75M in implementation) Mobile and / or Internet Banking Financial Services Customers Countries Core Banking Core insurance Claims Handled Database Cloud
  • 3. © 2012 SAP AG. All rights reserved. 4 The 4 Phases of Evolution Our Journey to become the Industry Cloud Leader GTM Strategy Banking Solution Strategy I. Standardization Products II. Verticalization Business Processes Industry Segments Retail Banking Commercial Banking Capital Markets Central Banks Wealth Management Other Financial Institutions (e.g. Development Banks) Solutions III. Localization Market Requirements Geographical Expansion Localized Solutions IV. Simplification Ease of Consumption Market Penetration Top 100 Top 1000 Top 10000 Focus Phases Cloud Solutions Standard Functionality
  • 4. Solutions People ResultsPurpose Innovations Ecosystem Join UsHome InnovationsImagine
  • 5. © 2012 SAP AG. All rights reserved. 6 Real-Time Platform The Opportunity – Best of Both Worlds Real-Time Banking Imagine EVERY service and information were available before you have even asked for it  Customer Value IT Simplification Imagine every information is stored only ONCE and available for ALL use cases  TCO reduction Transact Analyze Event Event
  • 6. SAP HANA Platform 10,000x Faster Process massive amounts of data, and deliver information at unprecedented speeds Vastly Simplified IT Deployable on-premise or in the cloud, SAP HANA dramatically simplifies complex and expensive IT architectures Simplify your technology stack with the SAP HANA platform Applications Analytics Insight to Action Contextual. Real-time. Closed-loop.
  • 7. Simplify your user experience with a mobile-first experience Mobile First Experience SAP HANA Platform Applications Analytics
  • 8. © 2012 SAP AG. All rights reserved. 9 Let’s Build Better Banks Technology plays a key role in driving the Transformation • Changing from product driven to customer centric approach • Overcome process boundaries resulting out of silo approach • Layered componentized SOA architecture as key enabler Paradigm: Industrialize at the back – differentiate at the front Appli- cation Appli- cation Appli- cation Appli- cation Front End / Multi Channel Process Orchestration Business Functionality Business Functionality
  • 9. © 2012 SAP AG. All rights reserved. 10 SAP for Banking Platform Strategy Technology Innovation Drives Business Innovation & Simplification Retail Banking Commercial Banking Wealth Management Central Banks & BuzDevBanks Omni Channel Sales and Service Operations Risk and Compliance Finance c Human Resoruces Capital Markets Procurement Information Technology Technology and Platform Leveraging Cross Industry Application Platform Omnichannel Banking Platform Core Banking Platform Finance & Risk Platform based on Real-Time Data Platform Real-Time Data Platform Leveraging Cross Industry Technology Platform 1. Omnichannel Platform  Mobile First  Customer intimacy  Analytics as integral part of customer service 2. Core Banking Platform  Ready to use service  Cornerstone of real-time banking  For customer centricity same as for compliance 3. Finance & Risk Platform  Consistent and comprehensive  Simplified and open  Easy to be adapted to new compliance requirements
  • 10. © 2012 SAP AG. All rights reserved. 11 What’s Top of Mind? Front Office Customer Front Office Digital Customer TECHNOLOGY Mobility, Social, UX New Compe- titors
  • 11. © 2012 SAP AG. All rights reserved. 12 Customer Centric Banking – Preparing for the Segment of One Omnichannel, Sales and Service Platform SERVICEMARKETING SALES Mobile Powered by SAP HANA End-to-end, Core Banking Processes ANALYTICS Online Branch Channel Contact Center CUSTOMER Customer Insight Loyalty Flexible Product Bundling & Pricing Social CRM & Sentiment Analysis Omnichannel Real-Time Offer Management
  • 12. © 2012 SAP AG. All rights reserved. 13 National Bank of Canada Cutting Mortgage Adjudication Time by 70% with SAP® CRM CMP27028 (13/08) Company National Bank of Canada Headquarters Montreal, Quebec Industry Banking Products and Services Commercial and retail banking and financial services Employees 20,000 Revenue CAD 5.3 billion (USD 5.06 billion) Web Site www.nbc.ca Partners Accenture, SAP Services The company’s top objectives  Create the ultimate customer experience in terms of simplicity and value delivered  Improve advisor efficiency by standardizing, simplifying, and automating mortgage process activities  Fulfill initial customer needs and then cross-sell and up-sell additional products The resolution  Built a customer experience matrix covering 20 business scenarios for evaluating applications  Selected and implemented the SAP® Customer Relationship Management (SAP CRM) application  Changed business processes to match SAP software best practices The key benefits  Freed advisors to spend more time understanding customer needs  Enhanced customer satisfaction  Increased customer retention and revenues “With SAP CRM we demystified our siloed areas and integrated our processes through all our channels and lines of business. It gave us a foundation for growing the business .” Paolo Pizzuto, Senior Vice President of Business Process Reengineering, National Bank of Canada -70% Time to approve a customer’s loan request -50% Mortgage origination costs >4 Additional products typically up- sold to mortgage buyers Customer
  • 13. © 2012 SAP AG. All rights reserved. 14 SAP Infinite Insight powered by SAP HANA Potential increase in take up rate of offers and campaigns (SAP Infinite Insight, Bank of Austria) 400% Increasing 7x response rate vs. control group Lloyds Bank cuts modeling time from days and weeks to hours Response rate in first campaigns up 160% and a 35% increase in sales
  • 14. © 2012 SAP AG. All rights reserved. 15 What’s Top of Mind? Middle Office Core Operations Middle Office Time to market TECHNOLOGY Cloud
  • 15. © 2012 SAP AG. All rights reserved. 16 Industrialization = Standardization + Agility Deposits Loans Leasing Payments Funding …
  • 16. © 2012 SAP AG. All rights reserved. 17 Deutsche Bank: Retail Banking Platform for multiple Brands Standardize operations, differentiate towards the customer 25% Lower unit costs per transaction 63% Reduction in legacy product portfolio 60% Fewer interfaces to maintain 30% Faster time to market for new products 360°real-time customer view across all channels
  • 17. © 2012 SAP AG. All rights reserved. 18 CBA gained “sustainable competitive advantage” Source: CBA annual reports, analyst and approved project presentations; 2012 Operational Income AU$ 20B (~€14B) Retail Banking Services before 50% 23 48 75% 2 1 Data Centers Customer Impacting Incidents/year IT spend on Innovation after 610 18Products ∆ Time-to-Market -75% Roadmap Internal Metrics External Metrics
  • 18. © 2012 SAP AG. All rights reserved. 20 TECHNOLOGY What’s Top of Mind? Back Office Finance and Risk Back Office Regulated Transparency Big Data ROI, CAPEX OPEX
  • 19. © 2012 SAP AG. All rights reserved. 21 SAP is transforming the Office of the CFO and CRO
  • 20. © 2012 SAP AG. All rights reserved. 22 Office of the CFO / Customer Examples Accounting for Financial Instruments Reporting & DisclosureConsolidationGeneral Ledger Legal entity level solutions (detailed granularity) Group level solutions (aggregated granularity)  Market leading in Banking  Unrivalled single and parallel processing  Faster legal compliance  Last miles of financial / legal / regulatory reporting  XBRL-based statements (e.g. new EBA FINREP)  Support disclosure process  Parallel ledger architecture  Flexible & reconciled multi- dimensional Accounting  Integration to other non-banking subledgers  Accounting Subledger on contract/position level  Multi-GAAP architecture  General Ledger Integration
  • 21. © 2012 SAP AG. All rights reserved. 23 Real-time decision making for Credit Risk on HANA Product: Risk Datamarts built on HANA Business Challenges  Reporting too slow  No mobile capabilities  No ad hoc interactive analysis up to transaction level  Limited intra-day stress testing capabilities  Slow time to development  System landscape too complex Technical Challenges  High data volume  Too long loading time of aggregates and reports Benefits  Meet business user benefits  Support “Principles for effective risk data aggregation and risk reporting”  Simplify system landscape  Real-time ad hoc analysis mobile enabled Data Access >480 Mio records Stress Testing and risk aggregation on demand 3 Weeks PoC implementation
  • 22. © 2012 SAP AG. All rights reserved. 24 What’s Top of Mind? Bringing it all together Finance and Risk Back Office Regulated Transparency Big Data ROI, CAPEX OPEX Core Operations Middle Office Time to market TECHNOLOGY Cloud Customer Front Office Digital Customer Mobility, Social, UX New Compe- titors
  • 23. © 2012 SAP AG. All rights reserved. 25 SAP is seen as a leader by key Analysts Core Banking Platform Source: 2013 Forrester Research Finance & Risk Platform Source: 2013 Chartis Digital Banking Platform Source: 2013 Gartner
  • 24. © 2012 SAP AG. All rights reserved. 26 Simplification of Consumption – Banking in the Cloud
  • 25. © 2012 SAP AG. All rights reserved. 27 Key Takeaways Adapt or be obsolete! Banking is undergoing a massive & rapid transformation – that is technology led & enabled – SAP has the scale and scope to partner globally and effectively with major Financial Institutions Think BIG, start small, scale fast! No competitor is matching our scale of investment in innovation and commitment in bringing new solutions to the market Overcome the resistance to change! Jointly with our partner ecosystem and our customers we will build better banks for the future 1 2 3
  • 26. Thank You! Jens-Peter Jensen Global Head of Banking Architecture & Technology Solutions SAP AG Dietmar-Hopp-Allee 16 D – 69190 Walldorf Jens-Peter.Jensen@sap.com

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