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Social Media Analytics: Lessons from SAP

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Presentation from the Corporate Social Media Summit on June 19, 2012 in San Francisco. Lessons from measuring success in social media.

Presentation from the Corporate Social Media Summit on June 19, 2012 in San Francisco. Lessons from measuring success in social media.

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  • 1. Social Media Analytics:Lessons from SAPTed Sapountzis, Vice President Social Media Audience Marketing@sapountzis
  • 2. Who Is SAP?>190K customers across 25 industries and 120 countries >2M members in the SAP Community Network© 2011 SAP AG. All rights reserved. 2
  • 3. Measuring Success In Social MediaWhat have we learned? 1 Differentiate consistently 2 Less is more 3 Start slowly© 2011 SAP AG. All rights reserved. 3
  • 4. Differentiate Consistently 1 Three key dimensions to keep in mind Leads Comments Repeat Reach visitorsCategory Engage Take Action Advocate & Share Channel Use Case © 2011 SAP AG. All rights reserved. 4
  • 5. Less Is More 2 Resist analysis-paralysis Vs.© 2011 SAP AG. All rights reserved. 5
  • 6. CMO Dashboard 2 Two key social (aka Pull Marketing) KPIs© 2011 SAP AG. All rights reserved. 6
  • 7. Start Slowly 3 Three things to keep in mind Think use cases, not tools Fail fast, fail forward One size does not fit all© 2011 SAP AG. All rights reserved. 7
  • 8. Thank You! 1 Differentiate consistently Ted Sapountzis Vice President Social Media Audience Marketing @sapountzis 2 Less is more 3 Start slowly

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