Social Media Analytics: Lessons from SAP

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Presentation from the Corporate Social Media Summit on June 19, 2012 in San Francisco. Lessons from measuring success in social media.

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Social Media Analytics: Lessons from SAP

  1. 1. Social Media Analytics:Lessons from SAPTed Sapountzis, Vice President Social Media Audience Marketing@sapountzis
  2. 2. Who Is SAP?>190K customers across 25 industries and 120 countries >2M members in the SAP Community Network© 2011 SAP AG. All rights reserved. 2
  3. 3. Measuring Success In Social MediaWhat have we learned? 1 Differentiate consistently 2 Less is more 3 Start slowly© 2011 SAP AG. All rights reserved. 3
  4. 4. Differentiate Consistently 1 Three key dimensions to keep in mind Leads Comments Repeat Reach visitorsCategory Engage Take Action Advocate & Share Channel Use Case © 2011 SAP AG. All rights reserved. 4
  5. 5. Less Is More 2 Resist analysis-paralysis Vs.© 2011 SAP AG. All rights reserved. 5
  6. 6. CMO Dashboard 2 Two key social (aka Pull Marketing) KPIs© 2011 SAP AG. All rights reserved. 6
  7. 7. Start Slowly 3 Three things to keep in mind Think use cases, not tools Fail fast, fail forward One size does not fit all© 2011 SAP AG. All rights reserved. 7
  8. 8. Thank You! 1 Differentiate consistently Ted Sapountzis Vice President Social Media Audience Marketing @sapountzis 2 Less is more 3 Start slowly

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