Social Media Analytics: Lessons from SAP

Social Media Analytics:Lessons from SAPTed Sapountzis, Vice President Social Media Audience Marketing@sapountzis

Differentiate Consistently 1 Three key dimensions to keep in mind Leads Comments Repeat Reach visitorsCategory Engage Take Action Advocate & Share Channel Use Case © 2011 SAP AG. All rights reserved. 4

Thank You! 1 Differentiate consistently Ted Sapountzis Vice President Social Media Audience Marketing @sapountzis 2 Less is more 3 Start slowly