Social Media Analytics:Lessons from B2BTed Sapountzis, Vice President Social Media Audience Marketing@sapountzis
Who Is SAP?170K customers across 25 industries and 120 countries                                      2.5M members in the ...
Measuring Success In Social MediaWhat have we learned?                                          Differentiate, but be cons...
Differentiate, But Be Consistent   1            Three key dimensions to keep in mind                                      ...
Don’t Try To Outsmart Yourself 2             Less is more                                                Vs.© 2011 SAP AG....
Invest Wisely 3              Four things to keep in mind                                      Think use cases, not tools ...
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Business insider Social Media Analytics Presentation: @sapountzis lessons from SAP

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Presentation describing SAP's journey in social media analytics. Given at Business Insider's Social Media Analytics conference on November 1, 2011 in New York
http://www.businessinsider.com/category/social-media-analytics-2011

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Business insider Social Media Analytics Presentation: @sapountzis lessons from SAP

  1. 1. Social Media Analytics:Lessons from B2BTed Sapountzis, Vice President Social Media Audience Marketing@sapountzis
  2. 2. Who Is SAP?170K customers across 25 industries and 120 countries 2.5M members in the SAP Community Network© 2011 SAP AG. All rights reserved. 2
  3. 3. Measuring Success In Social MediaWhat have we learned? Differentiate, but be consistent 1 Don’t try to outsmart yourself 2 Invest wisely 3© 2011 SAP AG. All rights reserved. 3
  4. 4. Differentiate, But Be Consistent 1 Three key dimensions to keep in mind Sentiment Comments Repeat Reach visitors EngageStage Take Action Advocate & Share Channel Use Case © 2011 SAP AG. All rights reserved. 4
  5. 5. Don’t Try To Outsmart Yourself 2 Less is more Vs.© 2011 SAP AG. All rights reserved. 5
  6. 6. Invest Wisely 3 Four things to keep in mind Think use cases, not tools Don’t be afraid to experiment Pick partners wisely, one size does not fit all OK to outsource, but build plan to in-source© 2011 SAP AG. All rights reserved. 6

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