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Marketing research

  2. 2. PROJECT ON MARKETING RESEARCH Page | 2 2010 ACKNOWLEDGEMENT I would like to extend my sincere thanks to Mr.Vinod for providing me with all the required details of the delhi based TATA INDICOM COMPANY. I would like to take this opportunity to express my sincere gratitude to my project guide, Er. Mohan, HEURS CAPITAL, for a significant contribution made by him towards my learning, by way of making himself available, providing leads in course of the project and most importantly for the tremendous source of encouragement and inspiration he has bestowed on me throughout the project. I express my sincere gratitude to Mr.RAJESH AND Mr. Rohit for their timely guidance and in providing the required information for completing the project. The support provided by all the above mentioned people was very vital for the completion of the project.
  3. 3. PROJECT ON MARKETING RESEARCH Page | 3 2010 TABLE OF CONTENTS CHAPTER PAGE NO 1.Introduction to telecom industry͙͙͙͙͙͙͙..͙4-13 2.Introduction of TATA INDICOM͙͙͙͙͙͙͙͙͙..14 3.Profile of the company͙͙͙͙͙͙͙͙͙͙͙͙͙͙.15 4.Objective, vision and strategy of the company..16 5.Important information about the company͙͙..17-18 6.SWOT ANALYSIS of the company͙͙͙͙͙͙͙͙19-20 7.Different services offered by the company͙͙..21 8.Competitors of the company͙͙͙͙͙͙͙͙͙͙.22 9. Different departments of the company͙͙͙͙.23-28 10. Research methodology͙͙͙͙͙͙͙͙͙͙͙.29-30 11. Interview method͙͙͙͙͙͙͙͙͙͙͙͙͙͙31-32 12. Source of information͙͙͙͙͙͙͙͙͙͙͙..33 13. Conclusion͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙͙.34
  4. 4. PROJECT ON MARKETING RESEARCH Page | 4 2010 INTRODUCTION TO TELECOM INDUSTRY Telecom industry in India has a big market potentiality and is a fast growing sector. Government of India is eager to reconstitute this telecom industry by enacting effective policies for more investments from foreign companies, which results in a very competitive and deregulated market in the world. Policies of telecom industry in India Government of India implemented the unified access licensing regime, which enables basic and cellular mobile service to use any modern technology. In 1997, Telecom Regulatory Authority of India (TRAI) was formed to facilitate the growth of the telecom sector in India. Major services and market potentiality of Telecom industry in India Telecommunication sector in India is primarily subdivided into two segments, which are Fixed Service Provider (FSPs) and Cellular Services. Telecom industry in India constitutes some essential telecom services like telephone, radio, television and Internet. Telecom industry in India is specifically emphasizing on latest technologies like GSM( Global System for Mobile Communications), CDMA(Code Division Multiple Access), PMRTS(Public Mobile Radio Trucking Services), Fixed Line and WLL(Wireless Local Loop ). India has a prospering market specifically in GSM mobile service and the number of subscribers is growing very fast. Economic perspective of telecom industry in India Telecom industry in India has a major role in Indian economy. The Indian government is also enforcing some effective telecom policies and regulations for the infrastructural growth of this industry. Indian telecom market provides a tele-density of 8.5 percent as registered in the year 2004. A number of leading multinational telecommunication companies are approaching and showing their interest to invest for the telecom industry in India. Telecommunication industry of India ranked sixth among all the telecommunication sectors in the world. In the year 2004, the total numbers of telephone subscriptions were US$93.2. eading telecommunication service providers of telecom industry in India Bharat Sanchar Nigam Limited, Mahanagar Telephone Nigam Limited (MTNL), Videsh Sanchar Nigam Limited (VSNL), Bharti Airtel, Tata Teleservices, SIFY Ltd. are the major telecommunications service providers in India.
  5. 5. PROJECT ON MARKETING RESEARCH Page | 5 2010 Telephone On landlines, intra circle calls are considered local calls while inter circle are considered long distance calls. Currently Government is working to integrate the whole country in one telecom circle. For long distance calls, you dial the area code prefixed with a zero (e.g. For calling Delhi, you would dial 011-XXXX XXXX). For international calls, you would dial "00" and the country code+area code+number. The country code for India is 91. Until recently, only the PSU's BSNL and MTNL were allowed to provide Basic Phone Service through copper wires in India. MTNL is operating in Delhi and Mumbai only and all other parts are covered by BSNL. However private operators have now entered the fray, although their focus is largely on the cellular business which is growing rapidly. Telephony Subscribers (Wireless and Landline): 562.21 million (Dec 2009) Cellphones: 525.15 million (Dec 2009) Land Lines: 37.06 million (Dec 2009) Broad Band Subscription: 7.83 million (Dec 2009) Monthly Cellphone Addition: 19.20 million (Dec 2009) Teledensity: 47.89% (Dec 2009) Projected teledensity: 893 million, 64.69% of population by 2012. Wireless telephones The Mobile telecommunications system in India is the second largest in the world and it was thrown open to private players in the 1990s. The country is divided into multiple zones, called circles (roughly along state boundaries). Government and several private players run local and long distance telephone services. Competition has caused prices to drop and calls across India are one of the cheapest in the world.The rates are supposed to go down further with new measures to be taken by the Information Ministry. The mobile service has seen phenomenal growth since 2000. In September 2004, the number of mobile phone connections has crossed fixed-line connections. India primarily follows the GSM mobile system, in the 900 MHz band. Recent operators also operate in the 1800 MHz band. The dominant players are Airtel, Reliance Infocomm, Vodafone, Idea cellular and BSNL/MTNL. There are many smaller players, with operations in only a few states. International roaming agreements exist between most operators and many foreign carriers.
  6. 6. PROJECT ON MARKETING RESEARCH Page | 6 2010 Main article: List of mobile network operators of India The breakup of wireless subscriber base in India as of December 2009 is given below Operator Subscriber base Bharti Airtel 118,864,031 Reliance Communications 93,795,613 Vodafone Essar 91,401,959 BSNL 62,861,214 Idea Cellular 57,611,872 Tata Teleservices 57,329,449 Aircel 31,023,997 MTNL 4,875,913 MTS India 3,042,741 Loop Mobile India 2,649,730 Uninor 1,208,130 HFCL Infotel 341,862 Stel 141,411 All India 525,147,922
  7. 7. PROJECT ON MARKETING RESEARCH Page | 7 2010 The list of ten states (including the metros Mumbai, Kolkata and Chennai in their respective states) with largest subscriber base as of September 2009 is given below State Subscriber base Wireless density'" Maharashtra 58,789,949 51.96 Uttar Pradesh 57,033,513 26.32 Tamil Nadu 45,449,460 63.66 Andhra Pradesh 37,126,048 42.58 West Bengal 32,540,049 34.28 Karnataka 28,867,734 46.76 Rajasthan 27,742,395 39.09 Gujarat 27,475,585 45.49 Bihar 27,434,896 25.04 Madhya Pradesh 24,923,739 33.09 All India 471,726,205 37.71 Wireless density was calculated using projected population of states from the natural growth rates of 1991-2001 and population of 2001 census.
  8. 8. PROJECT ON MARKETING RESEARCH Page | 8 2010 Landlines Landline service in India is primarily run by BSNL/MTNL and Reliance Infocomm though there are several other private players too, such as Touchtel and Tata Teleservices. Landlines are facing stiff competition from mobile telephones. The competition has forced the landline services to become more efficient. The landline network quality has improved and landline connections are now usually available on demand, even in high density urban areas. The breakup of wireline subscriber base in India as of September 2009 is given below Operator Subscriber base BSNL 28,446,969 MTNL 3,514,454 Bharti Airtel 2,928,254 Reliance Communications 1,152,237 Tata Teleservices 1,003,261 HFCL Infotel 165,978 Teleservices Ltd 95,181 All India 37,306,334
  9. 9. PROJECT ON MARKETING RESEARCH Page | 9 2010 The list of eight states (including the metros Mumbai, Kolkata and Chennai in their respective states) with largest subscriber base as of September 2009 is given below State Subscriber base Maharashtra 5,996,912 Tamil Nadu 3,620,729 Kerala 3,534,211 Uttar Pradesh 2,803,049 Karnataka 2,751,296 Delhi 2,632,225 West Bengal 2,490,253 Andhra Pradesh 2,477,755 Internet The total subscriber base for internet in India is 13.54 million. The number of broadband connections in India have seen a continuous growth since the beginning of 2006. At the end of November 2009, total broadband connections in the country have reached 7.57 million. BSNL, Tata Teleservices, Airtel, Reliance Communications, Sify, MTNL, STPI, Netcom, Railtel, GAILTEL, You Telecom, Spice and Hathway are some of the major ISPs in India. TRAI has defined broadband as 256 kbit/s or higher. However, many ISPs advertise their service as broadband but don't offer the suggested speeds. Broadband in India is more expensive as compared to Western Europe/United Kingdom and United States.
  10. 10. PROJECT ON MARKETING RESEARCH Page | 10 2010 After economic liberalization in 1992, many private ISPs have entered the market, many with their own local loop and gateway infrastructures. The telecom services market is regulated by TRAI. ADSL providers include: y Tata Communications Ltd. (VSNL) y MTNL/BSNL y Bharti Telecom (Airtel, Bharti Televentures) y Reliance Infocomm Because of the increase in ISPs and the quality of service Qos, It became cheaper to call India from around the world. Many Indians today, studying or living all around the world, are using calling cards to India to speak with their families back home. It used to be much more expensive prior to 2002. Broadband The current definition of Broadband in India is speeds of 256 kbit/s. TRAI on July 2009 has recommened raising this limit to 2 Mbps. As of November 2009, India has 7.57 million broadband users.Although, India ranks one of the lowest provider of broadband speed as compared to other countries like Japan, South Korea or France. In the fixed line arena, BSNL and MTNL are the incumbents in their respective areas of operation and continue to enjoy the dominant service provider status in the domain of fixed line services. For example BSNL controls 79% of fixed line share in the country. On the other hand, in the mobile telephony space, Airtel controls 21.4% subscriber base followed by Reliance with 20.3%, BSNL with 18.6%, Vodafone with 14.7% subscriber base (as per June 2005 data). Airtel and BSNL have launched 8 Mbit/s & Reliance Communication offers 10 Mb/s broadband internet services in selected areas recently . For home users , the maximum speed for unlimited downloads is 2 Mbit/s , available for USD 60 (roughly , without taxes) per month. Internet Service Providers (ISPs) & Hosts: 86,571 (2004) Source: CIA World FactBook Country code (Top-level domain): IN See also: List of ISPs in India See also: Internet censorship in India [edit] Broadcasting Main article: Media of India Radio broadcast stations: AM 153, FM 91, shortwave 68 (1998)
  11. 11. PROJECT ON MARKETING RESEARCH Page | 11 2010 Radios: 116 million (1997) Television terrestrial broadcast stations: 562 (of which 82 stations have 1 kW or greater power and 480 stations have less than 1 kW of power) (1997) Televisions: 110 million (2006) In India, only the government owned Doordarshan (Door = Distant = Tele, Darshan = Vision) is allowed to broadcast terrestrial television signals. It initially had one major National channel (DD National) and a Metro channel in some of the larger cities (also known as DD Metro). Satellite/Cable television took off during the first Gulf War with CNN. There are no regulations against ownership of satellite dish antennas, or operation of cable television systems, which led to an explosion of viewership and channels, led by the Star TV group and Zee TV. Initially restricted to music and entertainment channels, viewership grew, giving rise to several channels in regional languages and many in the national language, Hindi. The main news channels available were CNN and BBC World. In the late 1990s, many current affairs and news channels sprouted, becoming immensely popular because of the alternative viewpoint they offered compared to Doordarshan. Some of the notable ones are Aaj Tak (means Till Today, run by the India Today group) and STAR News, CNN-IBN, Times Now, initially run by the NDTV group and their lead anchor, Prannoy Roy (NDTV now has its own channels, NDTV 24x7, NDTV Profit, NDTV India and NDTV Imagine).New Delhi TeleVision. Here is a reasonably comprehensive List of Indian television stations. Next generation networks In the Next Generation Networks, multiple access networks can connect customers to a core network based on IP technology. These access networks include fibre optics or coaxial cable networks connected to fixed locations or customers connected through wi- fi as well as to 3G networks connected to mobile users. As a result, in the future, it would be impossible to identify whether the next generation network is a fixed or mobile network and the wireless access broadband would be used both for fixed and mobile services. It would then be futile to differentiate between fixed and mobile networks ± both fixed and mobile users will access services through a single core network. Indian telecom networks are not so intensive as developed country¶s telecom networks and India's teledensity is low only in rural areas. 670,000 route kilometers (419,000 miles) of optical fibres has been laid in India by the major operators, even in remote areas and the process continues.
  12. 12. PROJECT ON MARKETING RESEARCH Page | 12 2010 BSNL alone, has laid optical fibre to 30,000 Telephone Exchanges out of their 36 Exchanges. Keeping in mind the viability of providing services in rural areas, an attractive solution appears to be one which offers multiple service facility at low costs. A rural network based on the extensive optical fibre network, using Internet Protocol and offering a variety of services and the availability of open platforms for service development, viz. the Next Generation Network, appears to be an attractive proposition. Fibre network can be easily converted to Next Generation network and then used for delivering multiple services at cheap cost. Mobile Number Portability (MNP) Number portability: TRAI announced the rules and regulations to be followed for the Mobile Number Portability in their draft release on 23 September 2009. Mobile Number Portability (MNP) allows users to retain their numbers, while shifting to a different service provider provided they follow the guidelines set by TRAI. Users are expected to holding the mobile number with a given provider for at least 90 days, before they decide to move to the other provider.[32] As per news reports, Government of India decided to implement MNP from December 31, 2009 in Metros & category µA¶ service areas and by March 20, 2010 in rest of the country. International y Nine satellite earth stations - 8 Intelsat (Indian Ocean) and 1 Inmarsat (Indian Ocean region). y Nine gateway exchanges operating from Mumbai, New Delhi, Kolkata, Chennai, Jalandhar, Kanpur, Gandhinagar, Hyderabad and Ernakulam. Submarine cables y LOCOM linking Chennai to Penang, Malaysia y India-UAEcable linking Mumbai to Al Fujayrah, UAE. y SEA-ME-WE 2, SEA-ME-WE 3, SEA-ME-WE 4 - (South East Asia-Middle East- Western Europe) with landing sites at Cochin and Mumbai. y Fiber-Optic Link Around the Globe (FLAG) with a landing site at Mumbai (2000). y I-ME-WE with two landing sites at Mumbai (2009). Telecom Training in India The incumbent telecom operators (BSNL & MTNL) have maintained several telecom training centres at regional, circle and district level. BSNL has three national level intitutions, namely Advanced Level Telecom Training Centre(ALTTC) at Ghaziabad, UP; Bharat Ratna Bhim Rao Ambedkar Institute Of Telecom Training at Jabalpur, MP; and National Academy of Telecom Finance and Management.
  13. 13. PROJECT ON MARKETING RESEARCH Page | 13 2010 MTNL incorporated Centre for Excellence in Telecom Technology and Management (CETTM) in 2003-04. It is the largest telecom training centre in India and one of the biggest in Asia with a capex plan of over Rs. 100 crore . CETTM is situated at Hiranandani Gardens, Powai, Mumbai with built area of 4,86,921 sq ft. It provides training in telecom switching, transmission, wireless communication, telecom operations and management to corporates and students besides its own internal employees. Other than the government opearators some private players like Bharti and Reliance have started their own training centres.
  14. 14. PROJECT ON MARKETING RESEARCH Page | 14 2010 INTRODUCTION OF THE COMPANY HISTORY History of Tata Indicom: Tata Comm. is India's leading international telecom service provider. It is today part of the Tata Group. It started as a successor to the erstwhile Overseas Communication Services, and went on to become the premier provider of international voice and data services. Tata Teleservices Limited (TTSL) is a part of the Tata Group of companies, an Indian conglomerate. It runs under the brand name Tata Indicom in India, in various telecom circles of India. The company forms part of the Tata Group's presence in the Telecommunication Industry in India, along with Tata Teleservices (Maharashtra) Limited (TTML) and TATA COMMUNICATIONS LTD. In February this year, TTSL announced that it would provide CDMA mobile services targeted towards the youth, in a joint venture with Virgin, UK,on a Franchisee model basis. The Network coverage of Tata Indicom was Tata Teleservices operates primarily on the CDMA network. CDMA offers a robust and technologically superior path ecosystem. CDMA has an edge over GSM as it allows more communication to be carried with the same infrastructure and also brings costs down. Tata Indicom¶s enterprise solutions work on the CDMA 3G-1X technology that offers superior voice clarity and congestion-free networks. Many existing GSM 2G (GSM/GPRS) operators are slowly beginning to switch to WCDMA technology. 25 GSM operators worldwide have deployed CDMA2000 to deliver 3G value added services. The total tower strength of Tata Indicom is currently at 12,500 towers nationwide, which includes 10,000 for TTSL and 2,500 for TTML. This Tata Indicom is also the most familiar mobile company and it launches the CDMA to the peoples. This CDMA facility was used by Reliance and TATA Indicom. This CDMA Sim cannot be used in other mobiles like nokia, soniericsson and etc. This card CDMA can be used only the CDMA make up mobiles which will be given to the customers at their own showroom.
  15. 15. PROJECT ON MARKETING RESEARCH Page | 15 2010 PROFILE OF THE COMPANY Tata Tele Services Limited Type : Private Founded :2000 Head Quarters : Navi Mumbai, India Key people : Mr. Ratan Tata (chairman) Mr.Anil Kumar Sardana (MD) Industry : telecommunication Products Wireless, Telephone, Internet, Television Employees 350,000 Parent Tata Group Divisions Tata Indicom (CDMA) Tata DoCoMo (GSM) Virgin Mobile India (CDMA/GSM) Website Tatateleservices.
  16. 16. PROJECT ON MARKETING RESEARCH Page | 16 2010 OBJECTIVE , VISION AND MISSION OF THE COMPANY VISION OF THE COMPANY: Deliver a new world of communications to advance the reach and leadership of our customers. COMMITMENT: Invest in building long-lasting relationships with customers and partners and lead the industry in responsiveness and flexibility. STRATEGY: Build leading-edge IP-leveraged solutions advanced by our unmatched global infrastructure and leadership in emerging markets. OBJECTIVES: 1. TEAM MANAGEMENT. 2. STUDY OF CONSUMER BEHAVIOUR. 3. COMPETITOR ANALYSIS 4. TEAM MANAGEMENT. 5. SALES.
  17. 17. PROJECT ON MARKETING RESEARCH Page | 17 2010 IMPORTANT INFORMATION ABOUT THE COMPANY: CITY: TATA INDICOM DELHI. TataIndicom Office Address:2A,Old Ishwar Nagar, Main Mathura Road ,New Delhi 110065. Phone Number:011- 66558666 PHONE NUMBER(OFFICE)-011-66558555 Customer Care Number For Corporate Customers:011- 66551515 For New Prepaid Connections( Mobile / Wireless ) :9210012345 For New Postpaid Connections( Mobile / Wireless / Landline / Internet devices ) :9210008282 Customer Care Number For TataIndicom Prepaid:9210012524 Customer Care Number For TataIndicom Postpaid Connections:9210000121 TataIndicom Smart PCO:011 66551281 Customer Care Number For Tata Indicom - RTB ( Rural Telephony Business):RTB not available
  18. 18. PROJECT ON MARKETING RESEARCH Page | 18 2010 Customer Care Number For Tata Indicom - Parsec:9212112545 Fax:011-66551313
  19. 19. PROJECT ON MARKETING RESEARCH Page | 19 2010 SWOT ANALYSIS OF THE COMPANY SWOT ANALYSIS; Strength: There is much strength that TATA INDICOM can count on and boast off. The state-of-art technology TATA INDICOM is offering-CDMA technology. The strong subscriber base over 10million subscriber¶s in their kitty. Mobile with in the reach of common man. Affordable schemes. Comprehensive Network-The strong back bone high capacity network(terabit capacity) supported by fiber optic cables laid all over the country(60,000km) Offering Value Added services to it¶s customer¶s almost free of cost or with nominal charges. Reliance Infocomm was the first service provider to introduce finance option on handsets. Value Added Services: First Call Center of 2,000 seats in Mumbai 31 Aggressive roll out to capture dominant market share and create an entry barrier. Weakness: Marketing strategy. Restricted mobility through its WLL services. Hidden Cost- Not able to retain the roped in customers. It only catered to the needs of post paid customers. Fewer varieties of handsets available offering CDMA technology. Lacks Transparency at end user level Lacks to spread Technological Awareness Opportunity: TATA INDICOM has timely and effectively used the technology where the Indian Telecom Market was lacking behind-Broad Band technology (CDMA) at affordable prices, thus capturing the market significantly. Using the CDMA technology, it has revolutionized the data transfer rates and low cost tariffs. In the area of E-Commerce,Speech Recognition, Interactive Television, Virtual Reality. Providing instant connection to the customers making a happy and
  20. 20. PROJECT ON MARKETING RESEARCH Page | 20 2010 satisfied customer base. Threats: The threat from BSNL for the calls being blocked or barred at LDCA level. Easy convertibility of the mobile handsets and reselling of lithium ion batteries. Thefts and forgery regarding Handsets provided by company To face many legislative barriers form government as well as its 33 competitors Risk involved in financing the handsets.(Defaulters/Bad debts) Threat from operators such as BSNL, Aircel,RELIANCE Tele Services each with the expanding networks to sustain the competitive market situation.
  21. 21. PROJECT ON MARKETING RESEARCH Page | 21 2010 DIFFERENT SERVICES OFFERED BY THE COMPANY tata indicom web 2sms tata indicom tariff tata indicom postpaid tata indicom roaming tata indicom VSNL tata indicom dial up tata indicom sms tata indicom billing
  22. 22. PROJECT ON MARKETING RESEARCH Page | 22 2010 COMPETITORS OF THE COMPANY y Idea cellular limited y Spice Communication ltd. y Reliance Communications Ltd. y Singapore Telecommunications Ltd. y Acme TelePower Ltd. y Hutchison Essar South Limited y Videsh sanchar Nigam Ltd y Vodafone Essar South Ltd y Airtel y Aircel
  24. 24. PROJECT ON MARKETING RESEARCH Page | 24 2010 DIFFERENT DEPARTMENTS IN TATA INDICOM: Human resource department: the objective of an organization's human resource management strategy is to maximize the return on investment from the organization's human capital and minimize financial risk. Human Resources seeks to achieve this by aligning the supply of skilled and qualified individuals, and the capabilities of the current workforce, with the ongoing and future business plans and requirements of the organization in order to maximise return on investment and seeks to secure the future survival and success of the entity. Head of the department : Vineet Bhatia. Qualification : MBA in human resources. Package : 6 lakhs per annum. Functions: Human Resource Management Systems encompass: 1. Payroll 2. Work Time 3. Benefits Administration 4. HR management Information system 5. Recruiting 6. Training/Learning Management System 7. Performance Record 8. Employee Self-Service
  25. 25. PROJECT ON MARKETING RESEARCH Page | 25 2010 FINANCE DEPARTMENT: it basically deals with economic affairs , revenue, expenditure, disinvestment and financial services. Head of the department- Anil jain CREDIT CONTROL AND COLLECTION DEPARTMENT: this department is responsible for outstanding collection from customer. It basically deals with allocating special amount of credit limits to consumer. OPEX: Operation expenditure department deals basically with expenditure in performing certain operations. CAPEX: It deals with expenditure in capital. HEAD OF EXTERNAL AUDIT: Mr. Ashish Malhotra FINANCE DEPARTMENT CREDIT CONTROL AND COLLECTION OPEX CAPEX
  26. 26. PROJECT ON MARKETING RESEARCH Page | 26 2010 SUPPLY CHAIN MANAGEMENT: Supply chain management (SCM) is the management of a network of interconnected businesses involved in the ultimate provision of product and service packages required by end customers (Harland, 1996).Supply Chain Management spans all movement and storage of raw materials, work-in-process inventory, and finished goods from point of origin to point of consumption (supply chain). HEAD OF THE DEPARTMENT: Neeraj Sharma SUPPLY CHAIN MANAGEMENT COMMERCIAL SECTOR TECHNICAL FINANACE
  28. 28. PROJECT ON MARKETING RESEARCH Page | 28 2010 RESEARCH METHODOLOGY Research methodology is a careful investigation for inquiring in a systematic method and finding solution of a problem. It comprises the defining and redefining of problem formulating hypothesis, collection and evaluating data, making detection and reaching conclusion. This research consists of following element. OBJECTIVE OF STUDY SOURCES OF DATA INTERVIEW METHOD LIMITATIONS OF STUDY Objectives of the study: 1.To study the different departments of the company. 2.To study the strength, weakness, opportunities and threats of the commpnay. SOURCES OF DATA y Primary Source of Data y Primary data are those collected by the investigator himself for the first time and thus they are original in character, they are collected for a particular purpose. A well-structured questionnaire was personally administrated to the selected sample to collect the primary data.
  29. 29. PROJECT ON MARKETING RESEARCH Page | 29 2010 y Secondary Source of Data y Secondary data are those, which have already been collected by some other persons for their purpose and published. Secondary data are usually in the shape of finished products. y External Data, was generated from magazines, research books and internet (websites). Actual Collection of Data Personal interview method was applied to collect the actual data for the research study. The interactions with the respondents before filling questionnaires have made them more friendly and free to give the information. Apart from the interview method following tools also has been used for actual data collection. Internet Company related and topic related websites also provided significant contribution in data collection.
  30. 30. PROJECT ON MARKETING RESEARCH Page | 30 2010 INTERVIEW METHOD: I took the interview of one of the employees of TATA Indicom, Delhi, Mr. Vinod, about the various departments of the company. I also asked questions from Mr. Rohit of Acme Telepower. A sample of the questions is given below: 1. What is the profile of your company? 2. What services do u provide? 3. What are the strength , weakness, opportunities and threats for your company? 4. What are the different departments in your company? 5. Who are the competitors of your company? LIMITATIONS OF THE COMPANY: 1. It was difficult to find respondents as they were busy in their schedule, and collection of data was very difficult. Therefore, the study had to be carried out based on the availability of respondents. 2. Some of the respondents were not ready to fill the questionnaires and some of them were not ready to come out openly.
  31. 31. PROJECT ON MARKETING RESEARCH Page | 31 2010 SOURCES OF INFORMATION 1.Mr. Vinod 2.Mr. Rohit World wide web
  32. 32. PROJECT ON MARKETING RESEARCH Page | 32 2010 CONCLUSION: TATA INDICOM has been divided into many departments ie finance, human resources, marketing, supply chain management, legal departments etc. all these departments are functionally linked with each other. For efficient functioning of the company as a whole, all the departments should work together.
  33. 33. PROJECT ON MARKETING RESEARCH Page | 33 2010
  34. 34. PROJECT ON MARKETING RESEARCH Page | 34 2010