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Transforming Life Sciences with SAP
Enterprise Mobility Solutions
Confidential
© 2012 SAP AG. All rights reserved. 2
Successful life sciences companies…
… recognize that change is the only constant
Mus...
© 2012 SAP AG. All rights reserved. 3
Response
New business / sales models
Cost reduction programs
Workforce productivity
...
© 2012 SAP AG. All rights reserved. 4
Mobile solutions virtualize business
connect with physicians/patients
collaborate wi...
© 2012 SAP AG. All rights reserved. 5
… accelerate decision and change …
Maintenance
R&D
Connected
Disconnected
Real-Time
...
© 2012 SAP AG. All rights reserved. 6
Improve productivity, optimize
asset utilization, transform
sales and service
Rapidl...
© 2012 SAP AG. All rights reserved. 7
Empowering pharmaceutical reps
SAP CRM Sales and Mobility
Uses Cases
 Faster and ef...
© 2012 SAP AG. All rights reserved. 8
Empowering medical equipment technicians
SAP CRM Service Manager
Uses Cases
 Manage...
© 2012 SAP AG. All rights reserved. 9
Empowering plant maintenance engineers
SAP Work Manager
Uses Cases
 Enable plant an...
© 2012 SAP AG. All rights reserved. 10
Empowering managers and executives
SAP BusinessObjects Explorer / Mobile BI
Uses Ca...
© 2012 SAP AG. All rights reserved. 11
Empowering managers and executives
Sales Performance Analytics
Business Value
 Dri...
© 2012 SAP AG. All rights reserved. 12
How can SAP work with you?
Like to learn more about a specific solution?
 . . . we...
© 2012 SAP AG. All rights reserved. 13
Empowering managers and executives
Customer Performance Analytics
Business Value
 ...
© 2012 SAP AG. All rights reserved. 14
Empowering managers and executives
Sales and Marketing Analytics
Business Value
 I...
© 2012 SAP AG. All rights reserved. 15
LoB/Industry Apps Customer/Partner Apps Analytics Apps
SAP Store - Mobile Apps
SAP ...
© 2012 SAP AG. All rights reserved. 16
SAP mobile value proposition for life sciences
Virtualize, accelerate and transform...
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Transforming Life Sciences with SAP Enterprise Mobility Solutions

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Transcript of "Transforming Life Sciences with SAP Enterprise Mobility Solutions"

  1. 1. Transforming Life Sciences with SAP Enterprise Mobility Solutions Confidential
  2. 2. © 2012 SAP AG. All rights reserved. 2 Successful life sciences companies… … recognize that change is the only constant Must rapidly seize technology and adapt to change Skilled workforce Access to prescribers Remaining patent lives Patient engagement Funding and healthcare spending Demand / Pressure Supply / Access Regulatory requirements Emerging economies Drug development costs Aging population Competition
  3. 3. © 2012 SAP AG. All rights reserved. 3 Response New business / sales models Cost reduction programs Workforce productivity Improved compliance Globalization Successful life sciences companies… … adapt and seize the opportunity Growth, sustainability, transformation Results Improved plant, service and sales performance Improved prescriber loyalty Faster time-to-market Improved margins
  4. 4. © 2012 SAP AG. All rights reserved. 4 Mobile solutions virtualize business connect with physicians/patients collaborate with partners manage production Mobile enables you to anytime, anywhere Analytics Personal Productivity & Safety Partner Collaboration Core Business Processes Customer Engagement  Maintain product knowledge  Maintain certifications  Process alerts / notifications  Manage requests  Submit travel / expense  Contracts, orders, service  Sample management  Self service  Access knowledge base  Contribute to studies  Interact with physicians / caregivers  Sell and respond to tenders  Process orders  Service medical equipment  Maintain / operate plant  Manage supply chain  Manage externalized functions  Conduct R&D / trials  Comply with regulations  Share knowledge
  5. 5. © 2012 SAP AG. All rights reserved. 5 … accelerate decision and change … Maintenance R&D Connected Disconnected Real-Time Respond faster to equip. issues in-clinic and in-home Respond instantly to changing market, demand, supply conditions Product information anytime/ anywhere Implement new sales models faster Access real-time performance indicators Service & Support Sales & Mktg.Management Production / Labs Respond faster to emerging drug / device issues pertaining to patients health Bring more new products to market faster Bring new product lines and plants on-line faster Get ahead of failures, stoppages and incidents Adopt new regulatory requirements faster Shorten restart times Get ahead of production changes and fluctuations Redefine client/ patient loyalty Foresee and respond faster to emerging health issues and trends Integrate new partners faster Pickup/process lab tests faster
  6. 6. © 2012 SAP AG. All rights reserved. 6 Improve productivity, optimize asset utilization, transform sales and service Rapidly analyze performance, customer trends, financials and regulatory exposure Improve partner collaboration, and develop prescriber, payer and patient intimacy … leading to a transformed ecosystem Result Result Result  Improved plant asset reliability  Improved device calibration  Improved sales performance  Improved customer service  Improved regulatory compliance  Improved supply chain security  Reduced time-to-market  Improved prescriber loyalty  Improved patient care  Improved in-home support  Improved self-care  Improved CRO collaboration  Improved production  Increased revenues  Reduced selling costs  Reduced service costs  Reduced maintenance costs  Reduced fines and litigation Workforce Executives Clients & Partners
  7. 7. © 2012 SAP AG. All rights reserved. 7 Empowering pharmaceutical reps SAP CRM Sales and Mobility Uses Cases  Faster and effective sales activity planning  Integrated human capital for travel and expenses  Intelligent proposals for targeting more customers  Improved reporting for decision making Business Value  Provide sales staff with access to business critical information and applications  Eliminate time consuming manual collection of data for reporting purposes  Scalable, Future proof solution for hand-held and web-based solution Helps sales reps e-detailing, influence physicians, boost drug sales SAP insights and references Pharmaceutical Industry company increase productivity by 6% to 8% in the next 12 months and expect to see a return on investment within a year SAP’s industry leading mobile app for pharmaceutical sales and marketing Integrate with SAP ERP, CRM and BI
  8. 8. © 2012 SAP AG. All rights reserved. 8 Empowering medical equipment technicians SAP CRM Service Manager Uses Cases  Manage service orders and create confirmations  View, look up, update and transmit  Record status, materials, problems, actions, expenses, customer signatures and more  View all relevant customer data  Equipment/Install Base listings  Verify entitlements, contracts, service history Business Value  Provide visibility to installed equipment across all your customers  Improve field service operational efficiency and reduce operational costs  Capture service opportunities due to improved customer visibility Improve customer satisfaction and reduce service costs SAP’s industry leading mobile app maintains, inspects and services mission critical assets SAP insights and references Pharmaceutical companies can manage a large distributed service and sales force with optimized routing, scheduling, dispatch, time keeping and exception mgmt Click to see demo
  9. 9. © 2012 SAP AG. All rights reserved. 9 Empowering plant maintenance engineers SAP Work Manager Uses Cases  Enable plant and fleet maintenance  Provide configuration info and advanced computations for NIST/ISO-compliant calibrations of instruments and equipment  View asset schematics, history, dependencies  Generate notifications and work orders on-the-spot  Report worker’s status, progress and location Business Value  Increase equipment and vehicle performance  Improve workforce productivity and safety  Ensure machine calibrations are timely  Reduce overtime and cost of maintenance  Promote a 360° view of operations  Reduce unplanned downtime Keeps the SAP’s industry leading mobile app maintains, inspects and repairs mission critical assets Keeps the machines running, plants producing and lab couriers going SAP insights and references Pharmaceutical industry companies can deploy mobile to reduce their backlog from 2 weeks to 2 hours Click to see demo
  10. 10. © 2012 SAP AG. All rights reserved. 10 Empowering managers and executives SAP BusinessObjects Explorer / Mobile BI Uses Cases  Predictive analyses versus outdate reactive reports  Generate and view intelligent analytics on the go  Access and view “big” data in real time  View partner, supplier and customer analyses  View project and workforce performance analyses Business Value  Utilize trend and threshold analyses to identify risks and opportunities  View revenue trends to target customers with improved offerings  Track and manage to KPIs to improve operations and productivity Transforms the way we make decisions SAP insights and references SAP’s industry leading mobile analytics platform for executives, field workers and customers alike Generate real-time data-intensive mobile analytics powered by SAP HANA and SAP enterprise mobility Companies with High Mobility Maturity Have on an Average 21.5% Lower Customer Churn
  11. 11. © 2012 SAP AG. All rights reserved. 11 Empowering managers and executives Sales Performance Analytics Business Value  Drive more effective sales strategies  Mature large early stage deals more quickly  Reduce risk in deals by reassigning higher performing sales reps Use Cases  Analyze pipeline health  Perform deal win/loss analyses  Perform gap/loss analyses  View competitive analyses Manages overall execution of sales strategy SAP insights and references More reliable reporting within existing telecommunications infrastructure SAP’s industry leading mobile analytics solution for proactively monitoring, analyzing and managing data
  12. 12. © 2012 SAP AG. All rights reserved. 12 How can SAP work with you? Like to learn more about a specific solution?  . . . we can schedule a focused deep dive Have an idea for a potential mobility solution?  . . . we can help refine the use cases and potentially explore creation of a prototype Need a robust business impact analysis for your mobility investments?  . . . we can work with you to leverage our benchmarking and value engineering capabilities In the process of formulating your mobility strategy?  . . . we can assist you in the creation of a prioritized mobility roadmap and strategy
  13. 13. © 2012 SAP AG. All rights reserved. 13 Empowering managers and executives Customer Performance Analytics Business Value  Maximize the full lifetime value of each customer for higher revenues and margins  Effectively segment customer and product portfolios  Identify and execute on opportunities for improvement Use Cases  Business reporting by KPI  Portfolio management on a corporate, divisional, customer, or customer group level  Analyze customer, sales, marketing, service, product, production, and supply chain performance Manages customer and product portfolio(s) SAP insights and references Visibility into internet subscriptions and services offered to the internet online customers SAP’s industry leading mobile analytics solution for accurately and reliably segmenting data
  14. 14. © 2012 SAP AG. All rights reserved. 14 Empowering managers and executives Sales and Marketing Analytics Business Value  Improve pipeline health and realization  Improve win rate and profitability  Drive sales effectiveness Use Cases  Automated relevancy and chart generation  Share results via e-mail and URL  View gap and win/loss analyses  View competitive analyses  Report and view real-time sales data  Proactively monitor, measure, and analyze sales and marketing performance Manages overall execution of sales strategy relative to objectives SAP insights and references More reliable reporting with sales cockpit, customer interaction center SAP’s industry leading mobile analytics solution for proactively monitoring, measuring, analyzing and improving sales and marketing performance
  15. 15. © 2012 SAP AG. All rights reserved. 15 LoB/Industry Apps Customer/Partner Apps Analytics Apps SAP Store - Mobile Apps SAP Mobile Platform Support for All Popular Devices Instant Mobilization Full-Service Platform Backend agnostic End-to-end solution from SAP Employees Customers Partners Presentation Frameworks Application Services Foundation Services Afaria Managed Mobility RDS Consulting 3rd Party SolutionsSAP DBs Sybase 365
  16. 16. © 2012 SAP AG. All rights reserved. 16 SAP mobile value proposition for life sciences Virtualize, accelerate and transform Backed by scale of SAP and partner Ecosystem  Scale to a highly distributed infrastructure and customer base  An SAP strategic pillar  Largest development effort in the industry  SAP is proven leader in mobilizing core business processes Solid roadmap of enhancements  Most complete mobile solution in the industry  Easily configurable packaged apps  BYOD supported by easy to use app stores  Transformative solutions for leadership Accelerate your decisions and responses  Foresee and respond to opportunities  Get ahead of outages, incidents and failures  Shorten billing and collection cycles  Launch products and services faster  Integrated new partners/employees /technologies faster  Respond instantly to changing demand / supply conditions Virtualize your workforce, customers, partners  The workforce is no longer confined to the desk, control room, or vehicle  Customer and partner touches are continual and interactive  Mobile experience becomes the enterprise-wide experience Transform the way you do business, and thus your ecosystem  Reduce cost of service delivery  Improve profitability  Free up funds for investment  Reduce carbon footprint  Protect property  Save lives and promote health  Measurably and directly affect consumers, businesses and communitiesMobile Innovation: Thinking Beyond the App Click here to download… 1 2 3 4 5
  17. 17. Thank You!
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