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Transforming Consumer Product Companies with SAP Enterprise Mobility Solutions

Transforming Consumer Product Companies with SAP Enterprise Mobility Solutions






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    Transforming Consumer Product Companies with SAP Enterprise Mobility Solutions Transforming Consumer Product Companies with SAP Enterprise Mobility Solutions Presentation Transcript

    • Transforming Consumer Product Companies with SAP Enterprise Mobility Solutions
    • © 2013 SAP AG. All rights reserved. 2 Successful consumer product companies… …recognize that change is the only constant Must rapidly seize technology and adapt to change Evolving retail formats Rising costs Diminishing resources Consumerization of IT Trends… Loss of… . Gross margin Quality Customer retention Skilled/experienced labor
    • © 2013 SAP AG. All rights reserved. 3 Successful consumer product companies… …adapt and seize the opportunity Growth, sustainability, transformation Response Results Personalize experience Faster access to more products Automate critical activities Analyze mission critical activity Increased brand loyalty Improved collaboration Improved plant performance and quality Better decisions
    • © 2013 SAP AG. All rights reserved. 4 connect to enterprise data collaborate with partners conduct business Mobile enables you to anytime, anywhere Commercial Operations Partner Collaboration Core Operations Consumer Engagement  Audit merchandise  Take and process orders  Sell to distributors  Sell direct to retailers  Deliver product  Look up product information  Compare and size products  Purchase directly  Manage warranties  Rate products  Take and manage QA samples  Conduct plant operator rounds  Maintain and repair equipment  Prepare operator logs  Move and manage inventory  Collaborate on product design  Coordinate manufacturing  Coordinate shipments  Service consumer post-sale  Place orders and process returns Analyze performance in real-time Successful consumer product companies use mobile solutions to virtualize business…
    • © 2013 SAP AG. All rights reserved. 5 …and accelerate decisions, processes and change Move product faster Respond instantly to changing market, demand, supply conditions Access real-time data and performance indicators Shorten order-to-cash cycle Respond faster and proactively to customer complaints, returns and service requests Bring new products to market faster Reduce and shorten down-times Integrate new suppliers faster Fulfill orders faster Launch campaigns, promotions, new products and new pricing faster Manufacturing Supply Chain Distributors Retailers ConsumersService & Support Sales & Marketing Management Merchandizing Predict, prevent, reduce out-of stocks Detect product issues faster Shorten sales cycle Shorten repeat sales cycle
    • © 2013 SAP AG. All rights reserved. 6  Personalizes experience  Provides faster access to more product options  Improves product knowledge  Improves service levels Recognize their people are their assets, their assets are mobile, and their customers are on-the-go  Access targeted, personalized information  Analyze mission-critical activity  Make better decisions  Respond quickly to emerging opportunities WorkforceCustomers Management They empower stakeholders with mobile solutions  Tears down data and communication silos  Automates critical activities and core business processes  Improves productivity  Increases customer touches ...transforming the entire ecosystem
    • © 2013 SAP AG. All rights reserved. 7 Industry’s most complete portfolio of mobile apps Manufacturing Supply Chain Service & Support Sales & Marketing Management Merchandizing SAP finance mobile apps SAP HR mobile apps SAP procurement mobile apps SAP collaboration mobile apps (SAP Jam & SAP Mobile Documents) SAP HANA SAP Mobile Platform SAP Mobile Services SAP NetWeaver Portal, mobile edition SAP Fiori  SAP Rounds Manager  SAP Work Manager  SAP 3D Visual Enterprise Viewer  SAP EHS Safety Issue  SAP Quality Assurance  SAP Customer Loyalty  SAP CRM Service Manager  SAP Inventory Manager  SAP EHS Safety Issue  SAP Transport Notification  SAP Transport Tendering  SAP Cloud for Sales  SAP Retail Execution  SAP Direct Store Delivery  SAP 3D Visual Enterprise Viewer  SAP Strategy Management  SAP BusinessObjects Mobile  SAP Retail Execution  SAP Direct Store Delivery  SAP 3D Visual Enterprise Viewer  SAP Customer Loyalty  SAP Precision Marketing  SAP 3D Visual Enterprise Viewer
    • © 2013 SAP AG. All rights reserved. 8 …built on the broadest, open, end-to-end mobile solution Support for All Devices Instant Mobilization and Ecosystem Full Service Platform Cloud or On-Premise Backend Agnostic LoB/Industry Apps Customer/Partner Apps Analytics Apps SAP Store and Mobile Apps Cloud and Managed Mobility SAP Afaria SAP Mobile App Protection (Mocana) SAP Mobile Documents SAP Mobile Platform and Dev Tools SAP Mobile Services 3rd Party Systems SAP Systems 3rd Party DBs SAP HANA End-to-EndSecurity Rapid Deployment Services Customization and Services Gateway
    • © 2013 SAP AG. All rights reserved. 9 Empowering core operations with mobile apps SAP Work Manager • Increase plant, network, and fleet performance • Inspect, maintain and repair mission critical assets • Improve workforce productivity and safety • Reduce overtime, cost of maintenance and unplanned downtime • Promote a 360° view of operations • Install and geo-tag equipment SAP Cloud for Sales • Enable reps to execute lead- to-order processes via a mobile device • Access SAP CRM data in real time • Plan calls with pre-built tools • Find nearby leads, contacts, and customers through seamless GPS integration SAP 3D Visual Enterprise Viewer • Interactively view products and their construction in 3D • Visualize materials, product information and details • See products in different models, configurations, colors, etc. SAP Inventory Manager • Manage parts in the warehouse and in the field • Keep inventory moving • Ensure mission critical parts are available when needed • Prevent obsolescence • Control/manage theft and shrinkage • Reduce inventory carrying costs
    • © 2013 SAP AG. All rights reserved. 10 Empowering commercial operations SAP Direct Store Delivery • Combines both sales and logistic business processes required for DSD • Enable in-route accounting and settlement capabilities • On and off line pricing • Order and credit management • Van stock visibility  Improved visibility and control  Standardized processes SAP Cloud for Sales SAP Retail Execution • Implement strategic objectives at the retail level • Improves efficiency and effectiveness of sales reps and merchandisers • Ensure retail compliance • Monitor the success of promotions & launches  Plan and execute retail visits from a mobile device  Monitor key areas at stores via audits and surveys • Enable corporate sales reps to execute lead-to-order sales processes  Support call planning and execution processes  Helps sales reps prepare create quotes and orders directly from device. • Manage accounts, contacts, leads, opportunities • Generate and manage orders and quotes • Generate order and sales analytics
    • © 2013 SAP AG. All rights reserved. 11 Empowering customer engagement SAP Customer Loyalty • Manage account, wallet, payment options and loyalty points • Promote personalized product recommendations, coupons and offers • Manage post-sales service • Acquire and engage customers • Expand relationships and create loyalty • Reduce cost of servicing customers SAP Precision Marketing • Increase consumer loyalty with personalized offers that save time and money • Improve offer conversion rates and driving larger sales • Gather valuable consumer behavior data • Understand consumer shopping context – who, where, what, and when • Interpret consumer behavior by combining profile and buying preferences with the current shopping context
    • © 2013 SAP AG. All rights reserved. 12 SAP mobile value proposition for consumer product companies Virtualize, accelerate and transform Backed by scale of SAP and partner Ecosystem  Scale to a highly distributed infrastructure and customer base  An SAP strategic pillar  Largest development effort in the industry  Broadest range of supported devices – ultra-rugged intrinsically safe to consumer grade  SAP is the proven leader in mobilizing core business processes Solid roadmap of enhancements  Most complete mobile solution in the industry  Easily configurable packaged apps  BYOD and app store support  Transformative solutions for leadership Accelerate your decisions and responses  Respond proactively to customer trends  Bring new products to market faster  Adopt new regulatory requirements faster Virtualize your workforce, customers, partners  The workforce is no longer tethered or confined  Customer and partner touches are continual and interactive  Mobile experience becomes the enterprise-wide experience Transform the way you do business, and thus your ecosystem  Connect directly to customers and consumers  Collaborate in real time with both distributors and retailers  Reduce cost of doing business  Free up funds for investment 1 2 3 4 5 Harvard Business Review: How Mobility is Transforming Industries
    • Thank You!