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The Mobile Retail Experience

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Mobile apps are rapidly changing the way people shop, creating a more personalized experience. SAP is working hand-in-hand with retailers to virtualize, accelerate and transform their business with …

Mobile apps are rapidly changing the way people shop, creating a more personalized experience. SAP is working hand-in-hand with retailers to virtualize, accelerate and transform their business with SAP Mobile Solutions.

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  • 1. Mobile apps are rapidly changing the way people shop, creating a more personalized experience. SAP is working hand-in-hand with retailers to virtualize, accelerate and transform their business with SAP Mobile Solutions. YESTERDAY’S EXPERIENCE A customer has found a pair of shoes on a store’s website, but she’d like to try them on before she buys. She shows the retail assistant... ...who checks the The customer stock room, but leaves. doesn’t have her size. Over a quarter of consumers will buy a different brand when a product is out of stock CUSTOMER OUTCOME Missed purchase, disappointment RETAILER OUTCOME Missed sale, lost opportunity TODAY’S EXPERIENCE WITH SAP A customer is walking by her favorite store. She receives an alert about a new pair of shoes in stock she might like. 49% of those who see a mobile ad will make a purchase LOOK! We have some new shoes we think you’d love in our Main Street store She shows the retail assistant. BLACK HIGH HEEL OPEN TOE SHOES MORE VIEWS > Product information is easily and quickly found via an app. The retail assistant can see that the shoes are available in her size.The assistant can see the customer’s purchase history - she’s a loyal customer with afondness for handbags. A personalized offer is generated, offering 25% off a handbag whenpurchased with the shoes. Mobile coupon redemption is 10 times that of traditional coupons To help her choose, the app shows what handbags other customers frequently purchased with the shoes. OTHER CUSTOMERS ALSO BOUGHT:Mobile payments The customer purchases both items using a mobile payment app.are projected togrow 42%annually between2011 and 2016, PAcreating 448 IDmillion users anda market worth$617bn CUSTOMER OUTCOME Instant fulfilment, personal experience RETAILER OUTCOME Sale extended, customer loyalty enhanced Help create the retail experience of tomorrow. www.sap.comSources: Borrell Associates, ECR, Gartner, Score, SymphonyIRI Group, The Mobile Movement Study
  • 2. Mobile apps are rapidly changing the way people shop,creating a more personalized experience. SAP is workinghand-in-hand with retailers to virtualize, accelerate andtransform their business with SAP Mobile Solutions.
  • 3. YESTERDAY’S EXPERIENCEA customer has found a pairof shoes on a store’s website,but she’d like to try them onbefore she buys. Over a quarter of consumers will buy a different brand when a product is out of stock She shows the retail assistant... The customer leaves....who checks thestock room, butdoesn’t have her size. CUSTOMER OUTCOME Missed purchase, disappointment RETAILER OUTCOME Missed sale, lost opportunity
  • 4. TODAY’S EXPERIENCE ...who uses an app to check stock levels.A customer has found a pairof shoes on a store’s website, 57% ofbut she’d like to try them on smartphonebefore she buys. owners research an item before purchase SHOP LOOK BOOK ABOUT FIND A STORE SHOP ONLINE Search HOME | WOMEN | MEN DELIVERY OPTIONS VIEW OFFERS - TO Home> New In > Shoes > Open Toe Open Toe Shoes These open tow shoes have been crafted with a satin upper and a PU sole. The details include a low-cut vamp with pleate detail and bow, peep tow styling and a platform sole with high stilletto heel. Select colour Select size Smartphones currently BUY influence 5% of in-store She shows the retail assistant... sales -- that’s $159bnThe product is not in stock,but available at a nearbybranch. The retail assistantreserves the product for thecustomer... 2 IN STOCK ...and gives her directions. RESERVE The retail assistant orders more stock to fill the gap. CUSTOMER OUTCOME Preserved purchase, better customer service RETAILER OUTCOME Preserved sale, more efficient process
  • 5. Mobile apps are rapidly changing the way people shop, creating a more personalized experience. SAP is working hand-in-hand with retailers to virtualize, accelerate and transform their business with SAP Mobile Solutions. YESTERDAY’S EXPERIENCE A customer has found a pair of shoes on a store’s website, but she’d like to try them on before she buys. She shows the retail assistant... ...who checks the The customer stock room, but leaves. doesn’t have her size. Over a quarter of consumers will buy a different brand when a product is out of stock CUSTOMER OUTCOME Missed purchase, disappointment RETAILER OUTCOME Missed sale, lost opportunity TODAY’S EXPERIENCE A customer has found a pair of shoes on a store’s website, 57% of but she’d like to try them on smartphone before she buys. owners research an item before purchase SHOP LOOK BOOK ABOUT FIND A STORE SHOP ONLINE Search HOME | WOMEN | MEN DELIVERY OPTIONS VIEW OFFERS - TO Home> New In > Shoes > Open Toe Open Toe Shoes These open tow shoes have been crafted with a satin upper and a PU sole. The details include a low-cut vamp with pleate detail and bow, peep tow styling and a platform sole with high stilletto heel. Select colour Select size BUY She shows the retail assistant... ...who uses an app to check stock levels.Smartphonescurrentlyinfluence 5%of in-storesales -- that’s$159bn The product is not in stock, but available at a nearby branch. The retail assistant reserves the product for the customer... 2 IN STOCK RESERVE ...and gives her directions. The retail assistant orders more stock to fill the gap. CUSTOMER OUTCOME Preserved purchase, better customer service RETAILER OUTCOME Preserved sale, more efficient process TOMORROW’S EXPERIENCE A customer is walking by her favorite store. She receives an alert about a new pair of shoes in stock she might like. 49% of those who see a mobile ad will make a purchase LOOK! We have some new shoes we think you’d love in our Main Street store She shows the retail assistant. BLACK HIGH HEEL OPEN TOE SHOES MORE VIEWS > Product information is easily and quickly found via an app. The retail assistant can see that the shoes are available in her size.The assistant can see the customer’s purchase history - she’s a loyal customer with afondness for handbags. A personalized offer is generated, offering 25% off a handbag whenpurchased with the shoes. Mobile coupon redemption is 10 times that of traditional coupons To help her choose, the app shows what handbags other customers frequently purchased with the shoes. OTHER CUSTOMERS ALSO BOUGHT:Mobile payments The customer purchases both items using a mobile payment app.are projected togrow 42%annually between2011 and 2016, PAcreating 448 Imillion users and Da market worth$617bn CUSTOMER OUTCOME Instant fulfilment, personal experience RETAILER OUTCOME Sale extended, customer loyalty enhanced Help create the retail experience of tomorrow. www.sap.comSources: Borrell Associates, Deloitte, ECR, Gartner, Nielsen, Score, SymphonyIRI Group, The Mobile Movement Study
  • 6. TOMORROW’S EXPERIENCE Product informationA customer is walking by her is easily and quicklyfavorite store. She receives found via an app.an alert about a new pair of The retail assistantshoes in stock she might like. can see that the shoes are available in her size. 49% of those who see a mobile ad will make a purchase LOOK! We have some new shoes we think you’d love in our Main Street store The assistant can see the customer’s purchase history - She shows the she’s a loyal customer retail assistant. with a fondness for BLACK HIGH HEEL OPEN TOE SHOES MORE VIEWS > handbags. A personalized offer is generated, offering 25% off a handbag when purchased with the shoes.To help her choose, the app shows what handbags othercustomers frequently purchased with the shoes. Mobile coupon redemption is 10 times that of traditional coupons OTHER CUSTOMERS ALSO BOUGHT: The customer PA purchases both Mobile payments are projected to grow 42% I items using a mobile D payment app. annually between 2011 and 2016, creating 448 million users and a market worth $617bn CUSTOMER OUTCOME Instant fulfilment, personal experience RETAILER OUTCOME Sale extended, customer loyalty enhanced

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