Mobilising Utilities for the Future

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Mobilising Utilities for the Future

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Mobilising Utilities for the Future

  1. 1. Mobilising Utilities for the Future The global explosion of mobile communications is transforming how utilities connect with customers, especially consumers. Utilities now recognise that the devices in customers' pockets are important allies in coping with demand peaks and outages—and in boosting customer loyalty and the bottom line. Mobile strategies help utilities overcome many operational challenges. An Economist Intelligence Unit survey of utilities executives shows that mobile technologies are improving their... 90% 84% response to crises and emergencies ability to achieve high productivity and capacity 78% 76% efforts at peak-load management and demand response 71% smart-grid management, with 62% citing mobile apps as key aids  Environmental safety and sustainability Though they still struggle with security and connectivity issues. 48% see a need to enhance mobile data security, and 46% see a need for better mobile connectivity. But the benefits go beyond keeping the lights on. They also improve customer engagement, 78 % which is the next frontier. Utilities and oil & gas executives whose companies serve consumers think mobile technology will help them... 67% 71% 62% provide targeted offers provide advice on consumption notify customers about potential or actual outages and recommend actions Expected company roll out: 56% 0 35% 3 6 0-3 yrs 4-6 yrs Expected company roll out: 71% 24% 0 3 Expected company roll out: 6 59% 0-3 yrs 4-6 yrs 56% receive customer reports on potential causes and actual causes of outages Expected company roll out: 50% 43% 31% 0 3 6 0-3 yrs 4-6 yrs 54% facilitate smart-grid deployment Expected company roll out: 55% 0 32% 3 6 0-3 yrs 4-6 yrs 0 3 6 0-3 yrs 4-6 yrs © The Economist Intelligence Unit 2014. All rights reserved. www.economistinsights.com/m-energy sap.com/mobile-powerutilities

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