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Taminco: Boosting Sales Force Productivity with "Sales Anywhere" App Built on SAP Mobile Platform
 

Taminco: Boosting Sales Force Productivity with "Sales Anywhere" App Built on SAP Mobile Platform

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Taminco is a top producer of alkylamines and derivatives sold to the industrial, ...

Taminco is a top producer of alkylamines and derivatives sold to the industrial,
consumer, pharmaceuticals, and agricultural industries. As the company expands
its global presence, Taminco’s sales reps felt inefficient using multiple business
applications on laptops. An integrated iPad mobile solution using SAP® Mobile
Platform and the SAP Afaria® mobile device management solution restored
confidence to help them better manage customers on the go.

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    Taminco: Boosting Sales Force Productivity with "Sales Anywhere" App Built on SAP Mobile Platform Taminco: Boosting Sales Force Productivity with "Sales Anywhere" App Built on SAP Mobile Platform Presentation Transcript

    • SAP Customer Success Story | Chemicals | Taminco ©2012 SAP AG. All rights reserved.Taminco: Boosting Sales ForceProductivity with “Sales Anywhere”App Built on SAP® Mobile Platform Partner
    • SAP Customer Success Story | Chemicals | TamincoExecutive overview Company TamincoCompany Industry ChemicalsVision Products and ServicesWhy SAP Alkylamines and derivatives RevenueImplementation US$1.1 billion Web SiteSolution www.taminco.comBenefits SAP® Solutions SAP® Mobile Platform, SAP Customer Relationship ManagementFuture plans application, SAP Afaria® mobile device management solution Partner Delaware Consulting CVBA (www.delawareconsulting.com) Taminco is a top producer of alkylamines and derivatives sold to the industrial, consumer, pharmaceuticals, and agricultural industries. As the company expands its global presence, Taminco’s sales reps felt inefficient using multiple business applications on laptops. An integrated iPad mobile solution using SAP® Mobile Platform and the SAP Afaria® mobile device management solution restored confidence to help them better manage customers on the go. 2  /   9 ©2012 SAP AG. All rights reserved.
    • SAP Customer Success Story | Chemicals | TamincoExecutive overview Building on traditional solutions to gainCompany enterprise mobilityVision Founded in 2003 in Belgium, Taminco focuses on “people and molecules.” Taminco is the world’s onlyWhy SAP globally active integrated specialist and producer of alkylamines, with revenues of US$1.1 billion in 2011.Implementation The meaning of the name Taminco is the synthesis of its strategy: The amine company. Amines are organic compounds used in a chemical process toSolution form alkylamines, which are found in a whole array of products in several industries. Taminco employsBenefits 850 people around the world in 19 offices and 850 7 production plants. Four plants are located in Europe and the United States and smaller facilities in China.Future plans With the demand for its product increasing, Taminco’s sales force had to step up to meet this challenge. Employees The sales force was using the SAP Customer Relationship Management (SAP CRM) application and Microsoft Outlook, through standard SAP group- ware integration, to manage their customers. For a mobile, global sales team, this approach was not covering all needs. 3 / 9 ©2012 SAP AG. All rights reserved.
    • SAP Customer Success Story | Chemicals | TamincoExecutive overview Finding a mobile solution for use by theCompany non-IT salespersonVision Taminco’s previous investments in semimobile non-SAP components, supported by a powerful solutions did not seamlessly integrate all of its appli- device management environment. This approachWhy SAP cations. Sales reps found it difficult to manage their would allow the global IT department to easily global customers with a slow and inefficient process manage updates, business content, and security.Implementation requiring the use of multiple applications. Without offline capabilities, the maintenance of customer The IT team was concerned how the distribution of data became less reliable as sales reps entered apps and control of devices could be done world-Solution the data days and even weeks later. The company wide simply and easily. They also wanted to isolate required a true mobile solution available online and the corporate content on the iPad from the privateBenefits offline and kept in sync with back-end systems content of the user. The challenge came in finding by a reliable mechanism. They needed a platform an integrated mobile solution for use by salespeople approach to run mobile apps for several SAP and with limited technical skills.Future plans “How do we convince our sales team to invest their time in doing administrative tasks with an inefficient process when all they want to do is be with customers? We need a mobile solution that just works.” Robert Moeyens, Application Manager, Taminco 4 / 9 ©2012 SAP AG. All rights reserved.
    • SAP Customer Success Story | Chemicals | TamincoExecutive overview Demo confirms power of SAP MobileCompany Platform and SAP AfariaVision Over the years, Taminco had incorporated numer- application built using SAP Mobile Platform. Says ous SAP products into its daily business processes Robert Moeyens, application manager at Taminco,Why SAP including SAP CRM, the SAP ERP application, SAP “With its seamless integration of business applica- BusinessObjects™ business intelligence solutions, tions and offline functionality, we realized right awayImplementation the SAP NetWeaver® technology platform, and the that we had found the solution for our mobile busi- SAP ERP Human Capital Management solution. ness needs.” The company was well aware of the power of SAPSolution software, but had not found a seamless integration Taminco had chosen to work with Delaware Consulting of mobile technology between all the solutions. because of its long-time relationship with the firm,Benefits When SAP acquired Sybase, this all changed. a leading provider of state-of-the-art IT solutions. Delaware offers Taminco more than 30 years of SAP gold partner Delaware Consulting CVBA pre- experience in designing, developing, implementing,Future plans sented Taminco with an iPad containing a native and managing powerful IT solutions. “The consultants from Delaware brought an iPad to our first meeting loaded with their mobile app custom-built on SAP Mobile Platform. We instantly saw that this ‘Sales Anywhere’ app just worked. It was very intuitive and easy to use.” Robert Moeyens, Application Manager, Taminco 5   /  9 ©2012 SAP AG. All rights reserved.
    • SAP Customer Success Story | Chemicals | TamincoExecutive overview Seamless integration withCompany multiple solutionsVision The implementation process began in July 2012. collaborative effort. Delaware wanted Taminco to Taminco was already using SAP CRM, so the IT team test every new iteration and give feedback, since theWhy SAP wasn’t starting with an empty box. The experts from end user approaches the application in a totally dif- Delaware needed to extend both the existing and ferent way than the developer. Within four months,Implementation the new features that they were creating to mobile Delaware successfully integrated Microsoft Share- devices. It was an intricate array of features that Point, Outlook, and SAP CRM with the custom app required constant contact with Taminco’s back-end for the iPad.Solution system. The implementation process became a veryBenefitsFuture plans “Delaware provided all the components our sales reps use on a daily basis. It is very powerful to have all these capabilities on one device.” Robert Moeyens, Application Manager, Taminco 6   /  9 ©2012 SAP AG. All rights reserved.
    • SAP Customer Success Story | Chemicals | TamincoExecutive overview Managing customers more efficientlyCompany and with easeVision Several Taminco regional sales reps started using the Taminco presented the new iPad app to the sales first features of the Sales Anywhere app on the iPad in team at a global sales conference in October. TheWhy SAP October 2012. Management worried that it would be entire audience enthusiastically welcomed a glimpse a struggle for the sales reps to adopt the new mobile of the future new mobile CRM solution. The fullImplementation solution, but these concerns were instantly alleviated version of the app became available at the end of as soon as the reps started using the mobile app on November to several key regional sales reps, who their iPads. They especially enjoyed the offline fea- now have the opportunity to manage their customersSolution tures provided by SAP Afaria. more efficiently and with ease.BenefitsFuture plans “When you are able to sell an IT solution to your own salespeople, you know you made the right decision.” Robert Moeyens, Application Manager, Taminco 7 / 9 ©2012 SAP AG. All rights reserved.
    • SAP Customer Success Story | Chemicals | TamincoExecutive overview Easy adoption of mobile solutionCompanyVision The regional sales reps immediately adopted the new iPad Sales Anywhere app and can nowWhy SAP perform the same business activities and reporting, but faster and more easily. They can send customerImplementation contact information contained in Outlook directly to SAP CRM whether they are online or offline. There is more collaboration between the front andSolution back office, as the sales reps are fully embracing the new solution, resulting in more accurate customerBenefits information. The difference now is the ease of use and accessibility.Future plans “We gave our sales force something that is user friendly, works well, and comes on a flashy iPad. They don’t realize they are doing administrative tasks on a powerful mobile solution from SAP .” Robert Moeyens, Application Manager, Taminco 8 / 9 ©2012 SAP AG. All rights reserved.
    • Taminco Executive overview Foundation for Company future development Vision In January 2013 Taminco plans to roll out the iPad Sales Anywhere app to the entire 35-person sales Why SAP force. This implementation process sets the foun­ dation for future development possibilities. Taminco Implementation is already investigating how the iPad and SAP mobile apps can replace the standard desktop or laptop for employees who are in the office all day. Other Solution departments are requesting apps to better manage complaints, approval, and account portfolios. Benefits Taminco has the confidence in Delaware and SAP to find solutions to address these new requests. Future plansCMP 23382 (12/11) ©2012 SAP AG. All rights reserved. 9   /  9
    • © 2012 SAP AG. All rights reserved.No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG.The information contained herein may be changed without prior notice.Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.National product specifications may vary.These materials are provided by SAP AG and its affiliated companies (“SAP Group”) for informational purposes only, withoutrepresentation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials.The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanyingsuch products and services, if any. Nothing herein should be construed as constituting an additional warranty.SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks ofSAP AG in Germany and other countries.Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.