SAP at Mobile World Congress 2013

SAP at Mobile World Congress 2013



Telecommunications firms are looking for ways to support new business models, ensure speed to market, and sustain profitable growth. And enterprises across a variety of industries want to run business ...

Telecommunications firms are looking for ways to support new business models, ensure speed to market, and sustain profitable growth. And enterprises across a variety of industries want to run business unwired, in real time, and sprint ahead of the competition.
Join us at the SAP stand (Hall 7, 7C70) to see how we can provide you compelling solutions that will help you run your business like never before.
While at the stand, explore the Experience Zone to get hands-on demos of our solutions and meet 1:1 with our experts to learn how we can uniquely help your enterprise.
If you can’t attend Mobile World Congress this year, you can join us virtually at and watch live broadcasts from the event.



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    SAP at Mobile World Congress 2013 SAP at Mobile World Congress 2013 Document Transcript

    • Mobile World CongressFira Gran Via in Barcelona, SpainFebruary 25 – 28, 2013Run Like Never Before 0SAP® at Mobile World Congress 2013 Booth 7C70, Hall 7 Barcelona | 25 - 28 February 2013
    • ContentsOpening Message 3SAP at Mobile World Congress 2013 4Experience Zone - Run Like Never Before 4Developer Zone 5Expert Zone 6Engaging with SAP at MWC 7Complimentary Pass 8 2 
    • Experience SAP at Mobile World CongressRun Like Never BeforeOn behalf of SAP, I would like to invite you to join us at Mobile World Congress, February 25-28, 2013 in Barcelona.Telecommunications firms are looking for ways to support new business models, ensure speed to market, and sustain profitable growth.And enterprises across a variety of industries want to run business unwired, in real time, and sprint ahead of the competition.I encourage you to join us at the SAP stand (Hall 7, 7C70) to see how we can provide you compelling solutions that will help you run yourbusiness like never before.While at the stand, explore the Experience Zone to get hands-on demos of our solutions and meet 1:1 with our experts to learn how wecan uniquely help your enterprise.If you can’t attend Mobile World Congress this year, you can join us virtually at and watch live broadcasts fromthe event.In the meantime, if there is anything my team can do to make your MWC experience more enjoyable, please let me know.Regards,Sanjay J. PoonenPresident and Corporate OfficerGlobal Solutions and Head of Mobile Division 3 
    • SAP at Mobile World CongressCheck Out SAP Experience Zone – Run Like Never BeforeCome to SAP Experience Zone to see leading-edge demonstra- Mobile Commerce Experience -tions that highlight how SAP is enabling telecommunications Mobilize Commerce Like Never Beforecompanies and enterprises to run like never before. See how SAP’s solutions supporting mobile commerce enable mobile operators and banks to offer innovative services to theirSAP for Telecommunications Experience - Run Your Service customers. Beyond person-to-person payments, you will see howProvider Business Like Never Before our mobile payment solutions can be extended to the retail envi-Learn how SAP can help you go beyond telco - to deliver new reve- ronment for the payment of goods and services. Creating a richnue-generating services, enable a more enhanced customer expe- portfolio of services is key to the success of mobile payments. Inrience, and gain greater insight into your business - all while addition, you’ll see how bill pay can be made as simple as taking areducing operating expenses. See how solutions from SAP can photo with your smartphone. Finally, you can get more informa-help you deliver mobile self-services, create a policy-based cus- tion about our latest mobile apps for banks and mobile operators.tomer experience, leverage location-based data, and utilize pre-dictive technology to drive additional revenue from new services Mobile Services Experience - Connect Like Never Beforesuch as M2M, mobile commerce, and mobile marketing. See how an extensive, interconnected network helps you connect and engage with customers through SMS, MMS, and push notifi-McLaren Experience - McLaren Group Runs Like Never Before cation. Understand the evolution of interconnection and find outwith SAP how you can use it to optimize operational efficiency; expand yourSee an intuitive and different way to visualize complex information reach; and enable messaging, voice, video, and data make fast decisions. This experience focuses on capturing Explore how the LTE ecosystem and new business opportunitiestelemetry data from a Formula One race video game. The simula- might affect you and see if you are ready for LTE roaming.tion creates over 16,000 records per lap around the track. Data iswritten to SAP HANA® and directly processed by this application Mobile Consumer Experience -on an iPad, which is embedded with the SAP 3D Visual Enterprise Engage Consumers Like Never BeforeViewer application. In addition to the real-time visualizations, See how mobile apps can enhance all aspects of our daily lives –retrieve processed historical data of a car component from SAP from caring for our loved ones, to managing our utility consump-HANA and display it with an analytic view of the results. tion, to discovering our true fashion style. Each of the following apps delivers personalized consumer experiences, with real-time,Internet of Things Experience - relevant information, and the ability to react in the moment.Connect Things Like Never Before Recalls Plus gives parents of young children peace of mind thatAre you ready for the Internet of Things (IoT) IoT is transforming they are not missing important recalls on their children’s prod-the world by integrating machines, systems and people. The com- ucts. Care Circles is a private social network that helps familybined data can offer profound visibility and insight to achieve caregivers deliver the best possible care. The SAP Utilities Cus-remarkable results. SAP can eliminate the daunting – and costly – tomer Engagement mobile app offers a more convenient way totask of assembling solutions from niche vendors. See how manage all aspects of your utility accounts from, paying bills toCoca-Cola® is leveraging SAP to reinvent its vending business. reporting service issues. And MyRunway is a social app that lets fashion-loving consumers and trend-setters can share and learnRetail Store Experience - Run Retail Like Never Before from each other.See how personalized consumer experiences build loyalty andboost sales. But, it’s not just about the engaging mobile apps youprovide your customers. It’s equally important to arm your associ-ates with powerful mobile solutions that make them more produc-tive and effective at delivering superior customer service. 4 
    • SAP ExperienceZone, continuedFan Experience - Engage Fans Like Never BeforeYour fans are your lifeblood - and your challenge is to keep themhappy and engaged. Fans drive sales of tickets, merchandise, andconcessions. And loyal fans attend games regardless of theweather, the standings, or big HD televisions. Fans pay for the ex-citement, energy, and experience that they can’t get from watch-ing the game on television. Refine their game day experience andchange the game with SAP. With the SAP Fan Experience solutionlive sports are now more engaging, convenient, and rewarding.Mobile Employee Experience -Empower Employees Like Never BeforeNo matter what role, all employees can benefit from mobileaccess to business processes and apps. Transform your businesswith state-of-the-art mobile apps for your workforce, customers,and partners. Built with the latest leading-edge mobile technology,our apps can help you liberate enterprise data, accelerate keybusiness processes, speed decision making, and better engagewith consumers – for maximized revenue and sky-highproductivity.Enterprise Mobility Management Experience -Secure and Manage Mobile Like Never BeforeBusiness information lives in multiple applications, data stores,and other internal or external sources. And you need the ability toprotect critical enterprise data, content, and applications residingon multiple device platforms (smartphones, tablets, and laptops)running different operating systems. Making this informationavailable in a mobile environment is complex and introducessecurity risks and high costs. SAP provides a complete enterprisemobility management (EMM) solution to securely manage thiscomplexity. The EMM solution that includes secure mobile deviceand application management and mobile content management.SAP Developer ZoneConsumer mobile apps are not the only huge opportunity fordevelopers. As enterprises invest in running real time and unwired,vast opportunities are opening for developers to leverage theirconsumer apps experience to build amazing apps for the enter-prise with consumer-grade user experience and enterprise-levelsecurity and scalability. Learn how you can leverage SAP’s mobileand in-memory computing cloud and on-premise platforms andSAP customer base to build your apps and your business.5 
    • SAP Expert ZoneSAP experts will be available to speak with MWC attendees about a variety of topics, including:•• AP Mobile Platform and Mobile Apps: SAP helps companies of all sizes and industries run better with mobile solutions. From back S office to boardroom, warehouse to storefront – SAP empowers people and organizations to work together more efficiently and use business insight to stay ahead of the competition.•• nterprise Mobility Management Solutions: Securely managing the complexity of mobile devices and apps requires an Enterprise E Mobility Management (EMM) solution that includes secure mobile device and application management and mobile content manage- ment. SAP® Afaria® provides the consumer feel employees want, while helping ensure that IT has the control needed to keep corporate data secure and the analytics to make smart decisions in real time.•• anaged Mobility Services Offered by SAP and Partners: Quickly and confidently mobilize your business with little complexity, M minimal set-up time, and zero infrastructure costs – with managed mobility services (MMS) from SAP and our trusted partners. Rely on our experts to help you speed time to value, enhance security, reduce risk, and more.•• AP Billing for Telecommunications: Quickly manage, deploy and monetize new services for the digital economy using solutions S from SAP. With the SAP Billing for Telecommunications package, communications service providers can leverage a highly flexible billing platform for enabling the most complex business models, ensuring that the right services are rolled out with a fast time to market.•• eal-Time Analytics for Telecommunications: Gain immediate insight into your business like never before with SAP HANA and R analytics solutions from SAP. Take action to have real impact on customer adoption of new services, retention, upsell opportunities and more. Enable innovative service offerings that have real-time requirements, such as proximity marketing and M2M.•• Mobile Services – Interconnect and Engage with Customers: Understand how LTE and an all IP world will affect the telecom eco- system, roaming and interconnection. Know how you can interconnect data, voice and messaging through SAP IPX 365. Understand the emerging trends of mobile marketing and engage with customers in innovative ways through the SAP SMS 365 mobile service. •• Mobile Commerce Solutions: Our highly-adaptable mobile commerce solutions for telecoms, banks, retail businesses, utilities, and consumer products companies can help you introduce a standard, intuitive mobile transaction channel that supports anywhere, any- time commerce services.•• AP HANA Platform and Real-Time Data: Discover how SAP’s in-memory platform is reshaping the enterprise with real-time S analytics and applications. Hear how SAP HANA is revolutionizing enterprise applications from SAP. Learn how SAP HANA enables real- time mobile experiences for your customers and drives real-time intelligence in machine-to-machine environments. 6 
    • Engaging with SAP at Mobile World CongressVisit SAP in the Exhibit AreaHall 7, Booth 7C70 7 
    • Engaging with SAP at Mobile World CongressSchedule 1:1 Tour and Meeting Cocktail ReceptionsDo you have specific topics you want to discuss with us? Please SAP is hosting two cocktail receptions at Mobile World Congress:work with your account executive or partner manager to schedulemeetings onsite with one of our executives or experts. Monday, February 25, 5:30 p.m. Wednesday, February 27, 5:30 p.m.If you are not an SAP customer or don’t know your SAP accountexecutive, you can request a tour or schedule a meeting. SAP booth: Hall 7, 7C70 Please join us for good drinks and interesting conversations.Connect with SAP at MWC via Social MediaFollow us in real time on Twitter at any of these handles:@SAPMobile, @SAP_Telco, @SAPinMemory, SAP at GSMA Connected City@SAPmCommerce @SAPStore Find out how homes become smart and city and transport net- works can be optimized. See how healthcare reach can beLive from MWC extended and the needs of consumers and businesses are met by mobile solutions. The GSMA Connected City is a real city streetWe will be recording and broadcasting interviews live from MWC that explores how intelligent wireless connections are drivingwith customers, partners and newsmakers. Stop by to watch the innovation in order to deliver economic growth, successful prod-live interviews. If you cannot join us in Barcelona, visit ucts, customer value and new business opportunities. starting February 25 to watch the broadcasts first-hand cutting-edge connected solutions brought to life byonline. AT&T, Deutsche Telekom, GSMA, KT, Telenor and Vodafone. SAP will be in the Deutsche Telekom and Vodafone stands.Briefing Room – Meet the Experts Sessions Visit SAP in the GSMA Connected City, which will be open in Hall 3, Stands 3B2 and 3C2 from 9:00 am to 7:00 pm Monday –Join experts in various fields to meet with small groups of partici- Wednesday and 9:00 am to 4:00 pm Thursday. Come and experi-pants and discuss the challenges and opportunities of mobile ence a world where everything intelligently connects!solutions.Scheduled sessions are hosted in our Briefing Room on the 1st Complimentary Expo Hall PASSfloor of the SAP exhibit area, Hall 7, 7C70. We are giving some free passes to qualified SAP customers andPlease go to for the latest schedule. prospects. Contact your account executive or Fernando Sanchez-Mayoral for a complimentary pass. 8 
    •© 2013 SAP AG. All rights reserved.No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAPAG. The information contained herein may be changed without prior notice.Some software products marketed by SAP AG and its distributors contain proprietary software components of other softwarevendors. National product specifications may vary. 0These materials are provided by SAP AG and its affiliated companies (“SAP Group”) for informational purposes only, withoutrepresentation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials.The only warranties for SAP Group products and services are those that are set forth in the express warranty statementsaccompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarksof SAP AG in Germany and other countries. Barcelona | 25 - 28 February 2013