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Mobile to Multichannel

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Business organizations are daunted with enabling enterprise mobility that reaches employees, partners, and customers through multiple channels, devices, and platforms. In addition, enterprise mobile …

Business organizations are daunted with enabling enterprise mobility that reaches employees, partners, and customers through multiple channels, devices, and platforms. In addition, enterprise mobile apps must effectively pull data from a myriad of back end content, applications, and systems.

While some analysts and industry leaders point to simple, flexible, cost-effective, and cross-platform solutions like HTML5, others prefer best user experiences offered by native apps. This webcast explores the range of mobile adoption choices for developers and business.

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  • About the Author:William Clark, SAP Global Vice President Mobile StrategyPast Experience, 27 years industry experience including R&D at Ericsson, Texas Instruments, and mobile startups, Most recently, Research Vice President Gartner focused on mobile strategy, mobile app development, and context aware computingQuoted, interviewed in numerous publications worldwide, including Wall St. Journal, China Morning News, CNBCAwarded patents in wireless software and industrial automationContact: William.clark@sap.com, @mobilebillclark
  • Multichannel User Experiences are a game changer, and Business organizations are daunted with enabling enterprise mobility that reaches employees, partners, and customers through multiple channels, devices, and platforms. In addition, enterprise mobile apps must effectively pull data from a myriad of back end content, applications, and systems. While some analysts and industry leaders point to simple, flexible, cost-effective, and cross-platform solutions like HTML5, others prefer best user experiences offered by native apps. This webcast explores the range of mobile adoption choices for developers and business.
  • User ExpectationsSpan of devicesRight blend of client architecturesRight-time deliveryAddressable Audience / Cost Per User Operational Flexibility/QualityAvailability of Developers
  • User ExpectationsSpan of devicesRight blend of client architecturesRight-time deliveryAddressable Audience / Cost Per User Operational Flexibility/QualityAvailability of Developers
  • [SJP, RP] -
  • Sam: need to add link to the survey about webcasts….

Transcript

  • 1. William ClarkGlobal Vice President, Mobile Strategy, SAPMobile to Multichannel: How to Pick the RightTools for Mobile Application DevelopmentWatch Online Webcast Replay Now
  • 2. © 2013 SAP AG. All rights reserved. 2About the Presenter… 27 years industry experience including R&D atEricsson, Texas Instruments, and mobile startups Most recently, Research Vice President Gartnerfocused on mobile strategy, mobile appdevelopment, and context aware computing Quoted, interviewed in numerous publicationsworldwide, including Wall St. Journal, ChinaMorning News, CNBC Awarded patents in wireless software andindustrial automationWilliam Clark SAP Global Vice President Mobile StrategyContact: william.clark@sap.com, @mobilebillclark, Blog: ÜbermobileWatch Online Webcast Replay Now
  • 3. © 2013 SAP AG. All rights reserved. 3The seven year mobile cycle: are you ready for the next era?Voice1989 Text1996Email& ProcessApps2003ConsumerGrade Apps& Content20102017MultichannelUser ExperienceWatch Online Webcast Replay Now
  • 4. © 2013 SAP AG. All rights reserved. 4Mobile ecosystems:Even when #3 emerges, more fragmentationWatch Online Webcast Replay Now
  • 5. © 2013 SAP AG. All rights reserved. 5The challengeMobile ApplicationDevelopmentSmartphone vs.TabletChanging MobileOS Market shareBrowserFragmentationEvolving CloudEcosystemsDiffering Demographicsof Mobile UsersSkillsWatch Online Webcast Replay Now
  • 6. © 2013 SAP AG. All rights reserved. 6Choices for mobile application developmentHTML5–ModernWebPortalTrans-codingMeta-dataDrivenWatch Online Webcast Replay Now
  • 7. © 2013 SAP AG. All rights reserved. 7What makes mobile app development hard?Demand for Native, Hybrid, andWeb-oriented applicationarchitectures will continue toevolveComplexity at multiple steps inthe App Development lifecycle: Design (client side configuration, datamodeling, components) Presentation: client side development& customization Client / server integration, cloudintegration Debugging scenarios Testing – unit, integration, regression App wrapping Provisioning and app storefronts UpgradesWatch Online Webcast Replay Now
  • 8. © 2013 SAP AG. All rights reserved. 8First Step to multichannel app development:Fitting mobile apps into the “cloud puzzle”Watch Online Webcast Replay Now
  • 9. © 2013 SAP AG. All rights reserved. 9Second step to multichannel app development:Making right mobile application architecture tradeoffsUser expectations?Span of devices/app stores?Right blend of client architectures?Web vs. Native vs. HybridRight-time delivery?Addressable audience/cost per user?Operational flexibility/quality?Availability of developers?Mapping of use cases?Security requirements?Social Integration?Reuse between B2C & B2E?TabletKioskPoSATMTVElectronicSignagePCAutomobileCall CenterSales RepService RepService YourProductsCable BoxLaptopSmartphoneWatch Online Webcast Replay Now
  • 10. © 2013 SAP AG. All rights reserved. 10J2EEStarting points for mobile app developmentC#, C++FlashClient-sideJavaDisparate developer communitiesPhoneGap/SenchaForce.com,AppceleratorDigitalAgenciesCitizenDevelopersSAPNetWeaver,SharePointWebSphereObjective CHTML4,HTML5 +JS+CSS3Watch Online Webcast Replay Now
  • 11. © 2013 SAP AG. All rights reserved. 11Third step to multichannel app development:Orchestration Watch Online Webcast Replay Now
  • 12. © 2013 SAP AG. All rights reserved. 12SAP five market offerings –Unique value proposition for multichannelGo toMarketPRODUCT VALUESOLUTIONCloudDatabase and TechnologyMobileAnalyticsApplications11LinesofBusiness24 IndustriesPowered by SAP HANAWatch Online Webcast Replay Now
  • 13. © 2013 SAP AG. All rights reserved. 13Mobile Platform Development Tools / SDKB2E appsSAP mobile portfolio – end-to-end solutions strategyA comprehensive enterprise mobile portfolioSAP/Sybase build EcosystemB2C appsPartnerBanking RetailTravel &HospitalityMedia &EntertainmentTelcoAutomotiveSAP messaging infrastructureSAP Mobile PlatformIndustry LoB Analytics PartnerCustomMobile EnterpriseApplication Platform (MEAP)Mobile DeviceManagementMobile ConsumerApplication Platform (MCAP)Enterprise ContentPortal PlatformMobile ApplicationFrameworksMobile AnalyticsMAFWatch Online Webcast Replay Now
  • 14. © 2013 SAP AG. All rights reserved. 14Bottom line As competition for consumerexperiences increases, it will beincreasingly important for mobile appdevelopment to link mobile B2C andmobile B2E application design As adoption of smartphones/tabletsreaches massive scale, silo-ed toolkitsleveraging web services are tablestakes Differentiation will depend onperformance and fidelityWatch Online Webcast Replay Now
  • 15. Closing and Q&ASAP Mobile Thought Leadership Webcast Serieshttp://spr.ly/MobileWebcastSeriesWatch Online Webcast Replay Now
  • 16. Thank youContact information:William Clark, Global Vice President, Mobile Strategy. SAP Labs, LLC.william.clark@sap.com@mobilebillclarkWatch Online Webcast Replay Now