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Mobile Enterprise Adoption of iPhones and iPads


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The ability to manage and secure iOS devices is strategically important to IT administrators who need to provide security and policy compliance while maintaining the personal freedom that iPhone users …

The ability to manage and secure iOS devices is strategically important to IT administrators who need to provide security and policy compliance while maintaining the personal freedom that iPhone users have come to expect.

With iOS making its way into the enterprise, IT must find a way to provide employees with the flexibility to use their personal devices at work without compromising critical enterprise resources.

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  • 1. Social MediaWe want to hear from youT (SAP Store) (SAP Mobile Apps) (SAP Store)© 2012 SAP AG. All rights reserved. 1
  • 2. Webcast HighlightsParticipate in today’s TweetChat about mobile app development #MobileInsightsSAP Mobile Insights Webcast Series Sense Thought Leadership Series (webcasts & white papers):
  • 3. Mobile Enterprise Adoptionof iPhones and iPadsPaul A. HoranSAP Global Mobility Solution Advisor
  • 4. Legal DisclaimerThe information in this presentation is confidential and proprietary to SAP and may not be disclosed withoutthe permission of SAP. This presentation is not subject to your license agreement or any other service orsubscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in thisdocument or any related presentation, or to develop or release any functionality mentioned therein. Thisdocument, or any related presentation and SAPs strategy and possible future developments, products andor platforms directions and functionality are all subject to change and may be changed by SAP at any timefor any reason without notice. The information in this document is not a commitment, promise or legalobligation to deliver any material, code or functionality. This document is provided without a warranty of anykind, either express or implied, including but not limited to, the implied warranties of merchantability, fitnessfor a particular purpose, or non-infringement. This document is for informational purposes and may not beincorporated into a contract. SAP assumes no responsibility for errors or omissions in this document, exceptif such damages were caused by SAP´s willful misconduct or gross negligence.All forward-looking statements are subject to various risks and uncertainties that could cause actual resultsto differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in makingpurchasing decisions.© 2012 SAP AG. All rights reserved. 4
  • 5. Paul Horano 25+ year career in Software Architecture and Developmento Solution Advisor – Global Mobility SWAT Teamo Sybase Mobility Solution Consultant – „06 to present o Sybase Unwired Platform o Afaria o SQL Anywhere/MobiLink/UltraLite o M-Business Anywhere 7.0 o PowerBuilder/PocketBuilder/PowerDesigner© 2012 SAP AG. All rights reserved. 5
  • 6. Agenda Enterprise Mobility: Facts and Figures A Quick Review of the Four Major Mobility Players  Apple, Android, Microsoft, RIM iOS 6 Preview – What will it mean for the Enterprise?  Supported devices and form factors  Planned new features The Key Considerations for a Sound Mobile Strategy  The Myth of BYOD  The Four Pillars of Enterprise Mobility Management  What is a MADP? Final Thoughts© 2012 SAP AG. All rights reserved. 6
  • 7. Enterprise MobilityFacts, Figures, and Fiction
  • 8. Global Mobility – Facts and Figures At the end of 2011, there were 6 BILLION mobile subscribers worldwide… That’s 87% of the Source: International Telecommunication Union world’s population! By Jan 2012, 8.5% of all web traffic came from mobile devices Source: StatCounter 45% of the world now has 3G network coverage. -- USA has 79% -- Source: International Telecommunication Union© 2012 SAP AG. All rights reserved. 8
  • 9. US Mobility – Facts and Figures Google 28.70% 30.20% Apple 50.10% RIM 46.90% Microsoft 16.60% 13.40% Symbian 1.50% 5.20% 1.50% 3.90% Nov 2011 Feb 2012 Source: ComScore© 2012 SAP AG. All rights reserved. 9
  • 10. Mobility in the Enterprise Mobile Device Penetration among Mobile Workers 25% 22.1% 20% 20.1% 18.1% 16.2% 15% 15.0% Americas Global 9.6% EMEA 10% 8.6% 7.5% APAC 6.6% 5.8% 8.5% 7.5% 6.6% 5.7% 5% 4.9% 5.9% 5.2% 4.4% 3.8% 3.2% 0% 2010 2011 2012 2013 2014© 2012 SAP AG. All rights reserved. 10
  • 11. Enterprise MobilityA Quick Review of the Pros and Cons of the Four Major Mobile Players
  • 12. Microsoft and Windows PhoneWHY YOU SHOULD CARE: WHAT ARE THEIR CHALLENGES?1. It’s Microsoft… 1. No mobile hardware division – yet2. They do not enter a market unless 2. Relatively few apps available they intend to DOMINATE it. 3. Microsoft Marketplace is no iTunes3. Their new Surface tablet may be a game changer... 4. Windows Phone 7 was a “consumer” device – They lost a lot of ground in the Enterprise – “Metro” interface wasn‟t well accepted – Windows Phone 8 will offer more control© 2012 SAP AG. All rights reserved. 12
  • 13. RIM and BlackberryWHY YOU SHOULD CARE: WHAT ARE THEIR CHALLENGES?1. Still the leader in mobile device 1. RIM is in serious financial trouble enterprise security 2. Significant turnover in leadership2. AMAZINGLY loyal user base 3. Playbook device never caught on3. They control their entire ecosystem – hardware, O/S, and 4. Blackberries never really appealed network operations center to the consumer market 5. Betting the FARM on BB 10© 2012 SAP AG. All rights reserved. 13
  • 14. RIM in the Enterprise – Still a Factor *Source: Enterprise Management Associates @2011© 2012 SAP AG. All rights reserved. 14
  • 15. Google and Androido 50.1% of US Smartphone marketo Open source tools for app development: o Java, Eclipse, Android SDKo Easily customizable user interfaceo Wide variety of choices o 6 Major handset manufacturers in US market o 4 Major Telco carriers o Dozens of different form factorso Support for removal media (MiniSD)o Established App/Content portal – Google Play (aka Android MarketPlace)© 2012 SAP AG. All rights reserved. 15
  • 16. Google and Android – Challengeso Fragmentation o Differences in operating systems and form factors result in inconsistent behavior across the platformso Over 4,000 unique combinations of O/S build and form factor currently in production o Designing native apps for all possible combinations is simply overwhelmingo Limited management capabilities in base O/S o Each release of the Google kernel O/S has added management APIs o Mobile Device Management tools are an absolute requirement for Enterprise-level securityo Carriers manage the firmware upgrade process© 2012 SAP AG. All rights reserved. 16
  • 17. Platform Upgrades – Apple vs. Google© 2012 SAP AG. All rights reserved. 17
  • 18. Consider Firmware Upgrades – iOS vs. Android Green: on current major release Yellow: 1 major version behind Orange: 2 major versions behind Red: 3 major version behind ASK THE QUESTIONS! • What version of the Android O/S is supported on the device? • What are the security capabilities of that O/S, with and without an MDM platform? • What is the OEM‟s history of supporting new releases? • What is the Carrier‟s history of supporting new releases?© 2012 SAP AG. All rights reserved. 18
  • 19. Apple and iOSo Consistency across operating system and device o Apple controls the hardware, software, and development IDEo Simple catalog of device types o 4 basic iPhones, 3 basic iPads o Operating system patches are 100% backwards-compatibleo Apple AppStore/iTunes o Distribution model that all other platforms have tried to imitate o Depth and breadth of available apps and contento The Apple organization itself o Continuous innovation, strong financials, great reputation© 2012 SAP AG. All rights reserved. 19
  • 20. Apple and iOS – Challengeso Complexity of native application development o Objective-C is a difficult language to learn and master o XCode IDE is only available on Macintosh computerso Complexity of enterprise application deployment o Apple AppStore is not an effective distribution mechanism for “enterprise” native appso Hardware-level encryption can be easily compromised o Only enabled when there‟s a Passcode on the device o AES-256 is very secure, but the encryption key itself is stored on the phone with the user‟s passcode. o Using a 4-digit code to protect a 256-bit key does not mean the data is protected with 256-bit cryptographic strength© 2012 SAP AG. All rights reserved. 20
  • 21. iOS 6What does it mean for Enterprise Use?
  • 22. iOS 6 – Facts and RumorsFACTS:o Beta is available NOW from Release date is scheduled for “sometime this Fall”…o Will support iPhone 3GS, 4, & 4s, iPad 2 & 3, and iPod Touch 4th genRUMORS:o There will be a new iPhone 5 released in conjunction with iOS 6.o Larger screen size, beefier processor, and Near-Field Communication© 2012 SAP AG. All rights reserved. 22
  • 23. iOS 6 – Planned FeaturesPassbooko New “eTicket” application for storing digital tickets/couponso Airline tickets, sporting events, concert tickets, customer loyalty programsQuestion: Will enough vendors support this to make it worth our while?© 2012 SAP AG. All rights reserved. 23
  • 24. iOS 6 – Planned FeaturesFacetime over 3Go Had only been available over Wi-Fi connectionso Will consume a boatload of your data plan quota…Question: If the enterprise is paying the bill, should this feature be restricted?© 2012 SAP AG. All rights reserved. 24
  • 25. iOS 6 – Planned FeaturesSiri grows up!o Responds to a wider range of questionso Additional languages supported, and worldwide “local search”o Supported on iPhone 4, 4s, and iPad 3o Coming to Jaguar, Land Rover, BMW, Mercury, Toyota, Chrysler, Honda, & AudiQuestion: Can you think of enterprise apps that would benefit from voice integration? The Siri APIs will be available in the iOS SDK…© 2012 SAP AG. All rights reserved. 25
  • 26. iOS 6 – Planned FeaturesGuided Accesso Accessibility feature added to iOS6 Beta2o Designed for people with disabilities or childreno Set up restricted areas of an application screen, disable specific gestures o Physical buttons (including home button), text fields, search bars… o Passcode restrictedThought: Could be used to restrict access to a single application on a device. Field service apps, health care, education, etc…© 2012 SAP AG. All rights reserved. 26
  • 27. iOS in the EnterpriseConsiderations for developing a Sound Mobile Strategy for iOS devices
  • 28. The “Myths” of BYOD…o BYOD is about cost-savings o BYOD can actually result in ADDITIONAL costs! o No volume discounts on hardware purchases or voice/data plan contracts o IT support staff must become familiar with all supported devices and platforms o Cost to process an expense report can be upwards of $18o We can avoid the headaches of BYOD by providing corporate-owned devices. o They ALL eventually become “Your Own Device”! o The moment you have a single “operator” of a device, it becomes a “personal” device o IT must decide how tightly controlled these devices need to be© 2012 SAP AG. All rights reserved. 28
  • 29. Four Pillars of EMM – Enterprise Mobility Management Device Secure Content Application Telecom Expense Configuration Delivery/Mgmt Management Analysis/Mgmt Restriction Policies Account Provisioning Private App Store Roaming Control Passcode Policies Email Access Control App Enablement Data/Voice Usage VPN/WiFi/Bluetooth Policy-driven Enforcement Auto Revoke/Wipe Advanced Visualizations Remote Wipe/Lock Account Wipe/Removal Inventory Reporting© 2012 SAP AG. All rights reserved. 29
  • 30. What is a MADP? MADP - Mobile Application Development PlatformMerges the B2C (MCAP) and B2E (MEAP) mobile app development paradigmsB2C Mobile App Requirements B2E Mobile App Requirementso Lightweight (app and data) o Security is paramounto Distribution via public App Stores o Distribution via private App Storeso Cross-platform is critical o Access to enterprise backendso Compelling UI experience o UI experience is not as criticalo Primarily online or SMS-based for o Reuse of development assets non-feature phones o Mix of online and offline© 2012 SAP AG. All rights reserved. 30
  • 31. iOS in the EnterpriseFinal Thoughts and Take-aways
  • 32. Final Thoughts about the Mobile Workforceo The Mobile Workforce is becoming THE Workforce!o Anticipate Mobile Adoption and Diversity o Re-engineer mobile processes to incorporate a Mobile component o Embrace diversity – but choose Managed BYOD. It‟s OK to set boundaries! o Evaluate and position on a partner to help manage the Four Pillars of EMM: o Device Configuration and Security Encryption, Communication, Peripherals o Data Management and Security Email, Attachments, Calendar, Documents o Application Management and Security Deployment/Revocation, Authentication o Telecom Expense Management/Reporting Data/Voice usage, Roaming controlo Understand the different Mobile Application Development paradigms o Native vs. Mobile Web vs. Hybrid Web/Container o Enterprise vs. Partner vs. Customer-facing o Distribution models – iTunes vs. private App Store o Rule of 3’s: 3 applications, 3 backend resources, 3 mobile platforms – a MADP can be effective© 2012 SAP AG. All rights reserved. 32
  • 33. Thank You!Paul HoranEnterprise Mobility Architect, Sybase, an SAP
  • 34. Closing and Q&AParticipate in today’s TweetChat about mobile app development #MobileInsightsSAP Mobile Insights Webcast Series – July 10th – Critical Capabilities for Mobile Application Development Platforms – July 18th – Best Practices for Securing and Managing Your Android DevicesMobile Sense Thought Leadership Series (webcasts & white papers):
  • 35. © 2012 SAP AG. All rights reserved.No part of this publication may be reproduced or transmitted in any form or for any purpose Google App Engine, Google Apps, Google Checkout, Google Data API, Google Maps,without the express permission of SAP AG. The information contained herein may be Google Mobile Ads, Google Mobile Updater, Google Mobile, Google Store, Google Sync,changed without prior notice. Google Updater, Google Voice, Google Mail, Gmail, YouTube, Dalvik and Android are trademarks or registered trademarks of Google Inc.Some software products marketed by SAP AG and its distributors contain proprietarysoftware components of other software vendors. INTERMEC is a registered trademark of Intermec Technologies Corporation.Microsoft, Windows, Excel, Outlook, PowerPoint, Silverlight, and Visual Studio are Wi-Fi is a registered trademark of Wi-Fi Alliance.registered trademarks of Microsoft Corporation. Bluetooth is a registered trademark of Bluetooth SIG Inc.IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x,System z, System z10, z10, z/VM, z/OS, OS/390, zEnterprise, PowerVM, Power Motorola is a registered trademark of Motorola Trademark Holdings LLC.Architecture, Power Systems, POWER7, POWER6+, POWER6, POWER, PowerHA, Computop is a registered trademark of Computop Wirtschaftsinformatik GmbH.pureScale, PowerPC, BladeCenter, System Storage, Storwize, XIV, GPFS, HACMP,RETAIN, DB2 Connect, RACF, Redbooks, OS/2, AIX, Intelligent Miner, WebSphere, Tivoli, SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer,Informix, and Smarter Planet are trademarks or registered trademarks of IBM Corporation. StreamWork, SAP HANA, and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in GermanyLinux is the registered trademark of Linus Torvalds in the United States and other countries. and other countries.Adobe, the Adobe logo, Acrobat, PostScript, and Reader are trademarks or registered Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystaltrademarks of Adobe Systems Incorporated in the United States and other countries. Decisions, Web Intelligence, Xcelsius, and other Business Objects products and servicesOracle and Java are registered trademarks of Oracle and its affiliates. mentioned herein as well as their respective logos are trademarks or registered trademarks of Business Objects Software Ltd. Business Objects is an SAP company.UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group. Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other SybaseCitrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin products and services mentioned herein as well as their respective logos are trademarks orare trademarks or registered trademarks of Citrix Systems Inc. registered trademarks of Sybase Inc. Sybase is an SAP company.HTML, XML, XHTML, and W3C are trademarks or registered trademarks of W3C®, Crossgate, m@gic EDDY, B2B 360°, and B2B 360° Services are registered trademarksWorld Wide Web Consortium, Massachusetts Institute of Technology. of Crossgate AG in Germany and other countries. Crossgate is an SAP company.Apple, App Store, iBooks, iPad, iPhone, iPhoto, iPod, iTunes, Multi-Touch, Objective-C, All other product and service names mentioned are the trademarks of their respectiveRetina, Safari, Siri, and Xcode are trademarks or registered trademarks of Apple Inc. companies. Data contained in this document serves informational purposes only. National product specifications may vary.IOS is a registered trademark of Cisco Systems Inc. The information in this document is proprietary to SAP. No part of this document may beRIM, BlackBerry, BBM, BlackBerry Curve, BlackBerry Bold, BlackBerry Pearl, BlackBerry reproduced, copied, or transmitted in any form or for any purpose without the express priorTorch, BlackBerry Storm, BlackBerry Storm2, BlackBerry PlayBook, and BlackBerry App written permission of SAP AG.World are trademarks or registered trademarks of Research in Motion Limited. © 2012 SAP AG. All rights reserved. 35