How Mobility can Transform your Business


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Enterprises are embracing the mobile revolution as they explore new ways mobile devices can improve operational efficiency and employee productivity. Today’s CIOs must navigate through choppy deployment waters, while addressing the needs of
multiple stakeholders—employees, partners and customers—who increasingly want to do business
in a mobile environment. Learn about key ingredients of a successful enterprise mobility strategy.

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How Mobility can Transform your Business

  1. 1. P L AY B O O K  How Mobility Can Transform Your Business
  2. 2. P L AY B O O K : How Mobility Can Transform Your Business  2 Mobile’s NewMagic QuadrantHere’s a sure sign that mobileapplication development is risingin importance: Gartner has coineda new term for it. The analyst firmis moving away from older mobilityinfrastructure terms—mobile enter-prise application platform (MEAP)and mobile customer applicationplatform (MCAP)—and embracing A Comprehensive Strategy to Leverage Mobilemobile application development The rise of mobile devices in the enterprise offer untapped opportunities for businesses.platform (MADP) as a new category But they also present significant challenges for IT around cost and security.for its Magic Quadrant. Enterprises are embracing the mobile revolution as they explore new ways mobile devices can improve operational efficiency and employee productivity. A new IDC benchmark study found 77 percent of U.S. and European businesses supply smartphones to their employees, and 77% 61% 49 percent supply tablet devices to their U.S. and European businesses supplying SMARTPHONES to their employees 61% of CIOs plan workforce. Businesses deploy these devices to enhance their as endpoints for a variety of mobile solutions 49% mobility capability. designed to increase sales performance and U.S. and European businesses supplying TABLETS to their employees improve customer service.A Gartner survey found that 61 Alongside these undisputed benefits of mobility come a renewed set of challenges for IT profes-percent of CIOs plan to enhance sionals. For example, if not managed carefully, the cost to support a virtually unlimited numbertheir mobility capability during the of mobile devices can quickly spiral out of control. Security remains a potential pain point as well,next three years and 48 percent as IT professionals continue to look for ways to safeguard corporate networks against bring-your-believe they will become leaders own-device (BYOD) workers who feel empowered to use their mobile devices however they choose—in their industries by fully adopting ignoring corporate policies around sharing sensitive data and Web browsing.innovative mobility solutions. To address these challenges, IT leaders need to invest in a platform and tools that maximizesource mobility’s benefits while minimizing its risks. They might also consider a more strategic question: How can mobility transform our business?
  3. 3. P L AY B O O K : How Mobility Can Transform Your Business  3 Four Ways Mobility isTransforming Your BusinessEnterprise mobility has evolved wellbeyond delivering basic productivityapplications to smartphones. Busi-nesses are finding that a mobileworkforce can deliver tangiblebenefits across many aspects ofthe business, including:1. Workforce: The ability toaccess applications, services and The State of Enterprise Mobilityfiles from anywhere makes it easier As more of the workforce becomes mobilized,to perform daily tasks and collabo- enterprises look for new ways to innovate.rate on projects across geographies.Employees who are allowed to use More than 1.3 billion workers—37.2 percent of thetheir personal mobile devices at global workforce—will be using mobile technology bywork also enable IT to reduce the 2015, according to IDC. In North America, 75 percenttime and resources spent training of the workforce is already mobile: This is how workersworkers on new technology. communicate, connect and work. As consumers, we have had a great experience with mobile devices—and2. Sales: Integrating mobile devices now, we expect the same at work.with CRM applications gives salesteams access to real-time customer Rapid consumerization of IT initially caught enterprisesdata, which can increase win ratesand shorten sales cycles. Using an off guard. Now, many hustle to implement BYOD poli- cies that provide structure and governance around the 75%iPad to show complex configurations MOBILE smartphones, tablets, and other consumer devicesof machinery or to let a customer that are now embedded in the enterprise.browse through a digital catalog withup-to-the-minute inventory can help Early efforts at harnessing mobile devices are givingfield sales teams close deals more way to an effort to leverage mobility to improveeffectively. internal efficiency, provide better customer service Continued on next page and drive innovation.
  4. 4. P L AY B O O K : How Mobility Can Transform Your Business  4  “Mobility strategies used to be about improving employee productivity,” said Katie Moser, marketingFour Ways Mobility is manager for Mobile Solutions Marketing at SAP. “Now, the strategies are evolving as businesses lookTransforming Your Business at new ways to give technology directly to consumers and customers, to empower them to manage their accounts or report problems. Mobile platforms are opening the door to some really cool ways businesses can engage with their customers.” Continued from previous page Today’s CIOs must navigate through choppy deployment waters, while addressing the needs of3. Operations: Collecting real- multiple stakeholders—employees, partners and customers—who increasingly want to do businesstime data from remote locations can in a mobile environment.improve response times and leadto faster, more informed decision-making at the point of action. Real-time data collection also leads tomore flexible, agile and accurateforecasting. Mobile “Mobility strategies used to be aboutservices such as improving employee productivity.”geolocation —Katie Mosercan improve marketing manager for Mobile Solutions Marketing, SAPefficiencyacross theentire supplychain.4. Customerservice: Reachingcustomers at the point of sale canimprove the purchase experience,while real-time alerts can improveresponse times to help resolve prob-lems more quickly. Because mobiledevices are very personal, engagingconsumers with the right messageat the right time can also increasecustomer loyalty.
  5. 5. P L AY B O O K : How Mobility Can Transform Your Business  5 Four Types of MobileApps for Business 1. Line-of-business apps: Lightweight apps designed to make employees across all functions—from finance to HR to procurement to sales—more productive.2. Industry apps: Process- Key Ingredients of a Successfuloriented apps that address the unique Enterprise Mobility Strategychallenges and opportunities of anindustry. The goal is to leverage Mobility is more than just smartphones and tablets. IT professionals need to get theirindustry-specific mobile expertise and arms around on four key elements of the mobile practices and take advantage ofend-to-end business processes that A successful mobile strategy begins with a common platform for integrating and managing mobilespan functional areas. devices and the corporate assets that are stored on them. Equally important are the tools for designing and distributing mobile applications, and mobile services that improve internal efficiencies3. Analytics apps: Apps that and open up new revenue opportunities for your business.bring the power of reporting directlyto a device, giving users the ability to Here’s an overview of the ingredients of a successfuldisplay large amounts of data and drill mobility strategy.down in any way they need. Real-timeanalytics enable workers to act imme- 1. Platform: Enterprises need a wireless platform thatdiately and deliver results anytime, enables them to create and manage multiple apps andanywhere, and on any device. securely connect enterprise data sources to all major device types. A mobile enterprise platform is the connective tissue4. Consumer apps: Loyalty between traditional back-end business systems and multiplemanagement, m-payments, mobile devices. It provides the tools enterprises need to drivem-commerce, m-banking and similar mobile initiatives across the entire organization.apps will help businesses engage withand sell to more customers.
  6. 6. P L AY B O O K : How Mobility Can Transform Your Business  6  2. Tools: To create mobile apps and processes, enterprises need a development environment that is consistent but highly adaptable to changing business needs. Look for tools that will help you cost-effectively build enterprise-grade applications from a single platform, while integrating with popular develop- ment environments such as Visual Studio and Eclipse. Reusable code reduces costs associated with custom app development, application updating and application scaling. 3. Apps: Developing and deploying a broad range of mobile applications will make it easier for employees to accomplish daily tasks from their smartphones or tablets. Mobile apps will also help you to extend business processes to mobile sales, service and maintenance workers. 4. Services: Mobility is creating opportunities for enterprises to improve business perfor- mance and build new revenue streams by offering a range of services, including mobile messaging, commerce, CRM and marketing services. “The first phase of the mobile revolution—driven largely by the workforce—left IT looking for ways to extend the enterprise to mobile devices in a more orderly and secure fashion,” said Moser. “The next phase is about using mobility more strategically to transform the enterprise.” A mobile-enabled enterprise opens up an exciting array of opportunities for businesses to improve the ways in which their workers communicate and collaborate, increase efficiencies in common business tasks, and engage and interact with their customers more effectively. By providing workers with secure access to real-time information and processes anytime, anywhere and on any device, businesses can put the power of mobility to work for them in new and innovative ways.
  7. 7. P L AY B O O K : How Mobility Can Transform Your Business  7  Case Study: Charité A leading university hospital in Europe equips its doctors with tablets and a mobile app that gives them immediate access to patient files. The goal: reduce administrative work so caregivers can spend more time with their patients. ▲ Charité: Customer Testimonial Video Charité is the biggest and leading university hospital in Europe. In 2010 alone, its doctors treated 136,490 inpatients and 563,433 outpatients. This results in large amounts of data. Charité is the biggest and leading university In addition to examination results, such as blood count, diagnosis reports, and X-rays, research hospital in Europe. In order to gather experi- ence, the hospital is using the SAP Electronic and medical systems have contributed to the 30% increase in the volume of digital data seen Medical Records mobile app so that patients’ in recent years. health records are accessible on the go. For the doctors, nurses and technicians working at Charité, it’s vitally important that this data is instantly accessible in every part of the hospital. To ensure that patient health records are accessible on the go, the hospital is using the SAP EMR Unwired mobile app as part of an effort to equip all physicians with a tablet device that gives them access to their own digital versions Medical workplaces of patient files. today are over-crowded areas where doctors and Medical workplaces today are over-crowded areas where doctors and nurses have to type up all nurses have to type up the data. Time spent on manually compiling data needs to be reduced in the future. At the same time, the data needs to be instantly accessible. all the data. Time spent on manually compiling Data is easily captured during rounds, eliminating the time doctors spend transcribing notes data needs to be reduced after their patient visits. The data can also be easily shared with other medical personnel, and even the patients themselves. in the future. At the same time, the data The mobile solution has helped medical personnel optimize their administrative tasks — which needs to be instantly means shorter wait times for patients. accessible.
  8. 8. P L AY B O O K : How Mobility Can Transform Your Business  8TRANSFORMATIONALRESOURCESBecoming the Mobile CIOMobile Gaps MarketPulse research reportMobile Gaps webcastMobile Struggles infographicCreating a Mobile Center of ExcellenceBest Practices white paperBest Practices webcast What’s NextGetting a Quick Start Resources and action items for your mobile transformation strategy.Afaria Free TrialRealizing Mobility video series A checklist of key next steps for deploying a mobile strategy:Enterprise Mobility for Dummies eGuide 4 Examine your market and your customers: Who are you serving? How are theySeeing More Enterprise Mobility Videos accessing information?Enterprise Mobility SpotlightMobile Apps Are Here 4 Focus on the business, not the technology: Look for ways that mobile can addressEnterprise Mobility for Dummies business problems or capture new opportunities. It’s not just about managing costs.SAP Runs SAP 4 Build a foundation: Create a center of excellence, with a mix of IT and line-of-businessStaying Connected with SAP Mobile personnel, to drive mobile strategies.Social Channels 4 Test and learn: Look for ways to experiment with mobile solutions in small functional or @SAPMobile Twitter updates line-of-business groups. Secure a few early wins and take what you’ve learned into broader rollouts. Business Innovation from SAP blog Facebook Pages YouTube Channel