Go Beyond Bar Codes with Mobile Solutionsfor Consumer Products CompaniesMichael Haynes, Mobility COE, SAPVenkatraman G, In...
Key trends shaping the consumer products industry         Consumer                              Market                  Ec...
Successful consumer product companiesHarness the power of mobile to . . .Customers and consumers               Retail exec...
Mobile solutions virtualize business                                       connect to enterprise dataMobile enables you to...
. . . accelerate change                                   Respond instantly to changing market, demand, supply conditions ...
. . . and transform the traditional business                                                            Product innovation...
. . . into a fully integrated value chain    Mobile processes    Mobile interactions                                      ...
Enterprise mobility is driving business transformationChanges the method of                                      Garner a ...
Mobile technology enablers are driving innovativeapplications within consumer products industryTechnology enablers        ...
Areas of mobile adoption in business                                                             Top mobile apps          ...
SAP Retail Execution mobile app                                        Business benefits                                  ...
Kraft FoodserviceBuilding a strong foundation for the mobile sales forceSAP Mobile Sales                      Objectives: ...
The solution               Infosys value delivered                                                     SAP Mobile Platform...
User testimonials                                         “                                         App is a home run and ...
Thank youContact information:Michael HaynesMobility COE, SAPMichael.haynes@sap.com
© 2012 SAP AG. All rights reserved.No part of this publication may be reproduced or transmitted in any form or for any pur...
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Go Beyond Bar Codes with Mobile Solutions for Consumer Product Companies

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Find out why leading consumer products companies have realized that mobile today means much more than bar-code scanners. Learn how enterprise mobility can transform the entire ecosystem by streamlining complex networks, reducing costs, and speeding up time to market.

Watch the replay here: www.sapvirtualevents.com/sapphirenow/sessiondetails.aspx?sid=3641&source=SAPMobileSocialMedia

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Go Beyond Bar Codes with Mobile Solutions for Consumer Product Companies

  1. 1. Go Beyond Bar Codes with Mobile Solutionsfor Consumer Products CompaniesMichael Haynes, Mobility COE, SAPVenkatraman G, Industry Principal, Infosys LimitedJudy D’Onofrio, IS BU Lead for Foodservice, Kraft Foods Group
  2. 2. Key trends shaping the consumer products industry Consumer Market Economic and Social and patterns conditions political technological Better-informed  Rapid globalization via  Economic paralysis  Consumerization of IT consumers and emerging markets  Rising costs, diminishing  Machine-to-machine customers  Evolving retail formats resources, and thinning communication Price and value that further increase margins  Social networking as conscious channel complexity  Increasing global primary communication Sustainability at no  Compliance and product regulation additional cost safety requirements  Changing buying Aging populations in  Speed to market with behavior developed countries innovative, tailored Growth in emerging solutions economies© 2012 SAP AG. All rights reserved. 2
  3. 3. Successful consumer product companiesHarness the power of mobile to . . .Customers and consumers Retail execution Supply chainDeliver mobile apps to Improve operational efficiencies Improve decision making bycustomers and consumers to by reducing out-of-stocks and providing more real-timeimprove communication and improving the overall experience information and communicationservice and build loyalty regardless of fulfillment method Result Result Result Improved sales  Improved distribution levels  Faster response to markets Improved customer service  Consistent merchandising  Improved ordering and shipping Self-service access to key practices  Fewer out-of-stocks information  Pricing and promotion  Ability to sell inventory in other compliance physical locations  Improved inventory turns© 2012 SAP AG. All rights reserved. 3
  4. 4. Mobile solutions virtualize business connect to enterprise dataMobile enables you to collaborate with partners anytime, anywhere conduct business New product innovation  Customer intimacy Core Sales Warehouse management business and  New products and services Transportation management processes marketing  Brand loyalty Manufacturing  Social media Analytics Procurement  Retail execution Collaboration Partner Customer  Direct store delivery Supply chain management collaboration engagement  Field service Demand signal management  Exceeding customer expectations© 2012 SAP AG. All rights reserved. 4
  5. 5. . . . accelerate change Respond instantly to changing market, demand, supply conditions Access real-time performance indicators Reduce out-of stocks Get visibility into real-time data Achieve plan-o-gram complianceLeverage powerful HR solutions Management Merchandising Gain full distribution Resolve customer issues via Manage product pricing and effective field service promotions Distributors Improve customer service Service Retailers Launch campaigns and Consumers Sales and promotions faster and marketing Respond faster and support proactively to customers Shorten order-to-cash cycle Manufacturing Supply chain Reduce downtimes Optimize product inventory Detect product issues faster Have accurate order management Bring new products to market faster Integrate new suppliers faster Improve order fulfillment efficiency © 2012 SAP AG. All rights reserved. 5
  6. 6. . . . and transform the traditional business Product innovation Bank Direct and Contract channel sales Consumers manufacturer SAP for CPG Consumer products manufacturing Retailers Supplier Distribution Third-party service provider Traditional Manual Silos of No direct visibility communications processes information to end customer© 2012 SAP AG. All rights reserved. 6
  7. 7. . . . into a fully integrated value chain Mobile processes Mobile interactions Product innovation Bank Direct and Contract channel sales Consumers manufacturer SAP for CPG Consumer products manufacturing Retailers Supplier Distribution Third-party service provider Entire ecosystem connected in real time and powered by mobile processes Silos of information 360-degree view Proactive and Customer torn down of ecosystem predictive decisions intimacy© 2012 SAP AG. All rights reserved. 7
  8. 8. Enterprise mobility is driving business transformationChanges the method of Garner a biggerengagement with share ofcustomers, partners, customer spendemployeesChanges existing Enhancebusiness processes organizationalwith employees, partners effectivenessCreates new business Rewritemodels based on the rulesenterprise mobility of the game© 2012 SAP AG. All rights reserved. 8
  9. 9. Mobile technology enablers are driving innovativeapplications within consumer products industryTechnology enablers Uses of mobility Value levers Instant transactions Growth Location-based Real actions time Simplicity Social Cloud collaboration Mobile devices Contextual Productivity insights Augmented reality Stakeholder engagement Digital briefcase© 2012 SAP AG. All rights reserved. 9
  10. 10. Areas of mobile adoption in business Top mobile apps Sales/CRM 44% Workflows 43% Dominant Business intelligence reports 40% areas Field services 39% Enterprise collaboration and social… 23% Supply chain management 21% Proof of delivery 17% Enterprise content management 16% Enterprise asset management 16% Inspections, surveys, or assessments 15% Enterprise document management 13% Other 9%SAP Insider Research Global Study 2012 © 2012 SAP AG. All rights reserved. 10
  11. 11. SAP Retail Execution mobile app Business benefits  Anywhere, anytime access to merchandising data  Higher productivity of sales reps  Improved compliance with product placement agreements and promotions Feature highlights  Retail visit management  Survey completion Mobile retail execution provides  Account management sales representatives all the data, tools, and insight they need to  Order and returns handling completely manage their visits to  Integrated customer relationship management (CRM) calendar retail stores. Technology  Developed using SAP Mobile Platform© 2012 SAP AG. All rights reserved. 11
  12. 12. Kraft FoodserviceBuilding a strong foundation for the mobile sales forceSAP Mobile Sales Objectives:  To capitalize on their SAP Customer Relationship Management (SAP CRM) application investment by deploying mobile salesapplication  To reduce reliance on laptops by the field sales forces; improves productivity by enabling CRM workflows on mobile  To establish a strong mobile platform that is versatile and scalable Implementation  Leveraging and enhancing the latest SAP technology, including the highlights: SAP Mobile Platform and SAP CRM Sales application with integration to SAP CRM  Implementation by Infosys  Rapid mobile solution implementation – testing and deployment in three months – Assumes SAP Mobile Platform infrastructure in place  A strong partnership between Kraft, Infosys, and SAP Business  Ready access to SAP CRM information and business transactions on value: iPad and iPhone (examples: accounts, activities, opportunities, notes)  Increased sales force productivity, resulting in improved sales  Stylish and modern customer presentation  Improved proficiency in the latest mobile infrastructure and technology  Laying foundation for future extension of SAP software functionality to mobile devices© 2012 SAP AG. All rights reserved. 12
  13. 13. The solution Infosys value delivered SAP Mobile Platform Single interface Feature list for users, user workshops to present  Accounts requirements to product  Activities features map End-to-end  Opportunities Program testing with management  Contacts enterprise and consulting mobility labs on gap  Notes offshore to reduce testing Infosys requirement  Product categories plans costs services provided Infosys solution  Convenient and better user interface via the mobile handheld Data volume Identifying and assessments carrying out for managing contacts, activities, opportunities, and accounts and product scalability customizations by sales representatives, who are always expected to be “on for SAP BAPIs checks the go”  Sales representatives able to check the opportunity status, Device compatibility: iPhone, iPad full customer profiles, and more anytime during their customer visits  Improvement in productivity and enablement of faster and more timely recording of sales information© 2012 SAP AG. All rights reserved. 13
  14. 14. User testimonials “ App is a home run and a real time-saver.  Fast and reliable data sync between SAP CRM and ” devices  Intuitive and easy to use “ Once I started using the CRM sales app, I don’t ever  Smooth and instant want to switch back to the old Web-based screens again. integration with SAP CRM ”  Direct integration with Google maps and calling functions “ I LOVE THIS APP! . . . Already I can say it is going to be well received by the field. The speed at which the app works is great. ”© 2012 SAP AG. All rights reserved. 14
  15. 15. Thank youContact information:Michael HaynesMobility COE, SAPMichael.haynes@sap.com
  16. 16. © 2012 SAP AG. All rights reserved.No part of this publication may be reproduced or transmitted in any form or for any purpose Google App Engine, Google Apps, Google Checkout, Google Data API, Google Maps,without the express permission of SAP AG. The information contained herein may be Google Mobile Ads, Google Mobile Updater, Google Mobile, Google Store, Google Sync,changed without prior notice. Google Updater, Google Voice, Google Mail, Gmail, YouTube, Dalvik and Android are trademarks or registered trademarks of Google Inc.Some software products marketed by SAP AG and its distributors contain proprietarysoftware components of other software vendors. INTERMEC is a registered trademark of Intermec Technologies Corporation.Microsoft, Windows, Excel, Outlook, PowerPoint, Silverlight, and Visual Studio are Wi-Fi is a registered trademark of Wi-Fi Alliance.registered trademarks of Microsoft Corporation. Bluetooth is a registered trademark of Bluetooth SIG Inc.IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x,System z, System z10, z10, z/VM, z/OS, OS/390, zEnterprise, PowerVM, Power Motorola is a registered trademark of Motorola Trademark Holdings LLC.Architecture, Power Systems, POWER7, POWER6+, POWER6, POWER, PowerHA, Computop is a registered trademark of Computop Wirtschaftsinformatik GmbH.pureScale, PowerPC, BladeCenter, System Storage, Storwize, XIV, GPFS, HACMP,RETAIN, DB2 Connect, RACF, Redbooks, OS/2, AIX, Intelligent Miner, WebSphere, Tivoli, SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer,Informix, and Smarter Planet are trademarks or registered trademarks of IBM Corporation. StreamWork, SAP HANA, and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in GermanyLinux is the registered trademark of Linus Torvalds in the United States and other countries. and other countries.Adobe, the Adobe logo, Acrobat, PostScript, and Reader are trademarks or registered Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystaltrademarks of Adobe Systems Incorporated in the United States and other countries. Decisions, Web Intelligence, Xcelsius, and other Business Objects products and servicesOracle and Java are registered trademarks of Oracle and its affiliates. mentioned herein as well as their respective logos are trademarks or registered trademarks of Business Objects Software Ltd. Business Objects is an SAP company.UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group. Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other SybaseCitrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin products and services mentioned herein as well as their respective logos are trademarks orare trademarks or registered trademarks of Citrix Systems Inc. registered trademarks of Sybase Inc. Sybase is an SAP company.HTML, XML, XHTML, and W3C are trademarks or registered trademarks of W3C®, Crossgate, m@gic EDDY, B2B 360°, and B2B 360° Services are registered trademarksWorld Wide Web Consortium, Massachusetts Institute of Technology. of Crossgate AG in Germany and other countries. Crossgate is an SAP company.Apple, App Store, iBooks, iPad, iPhone, iPhoto, iPod, iTunes, Multi-Touch, Objective-C, All other product and service names mentioned are the trademarks of their respectiveRetina, Safari, Siri, and Xcode are trademarks or registered trademarks of Apple Inc. companies. Data contained in this document serves informational purposes only. National product specifications may vary.IOS is a registered trademark of Cisco Systems Inc. The information in this document is proprietary to SAP. No part of this document may beRIM, BlackBerry, BBM, BlackBerry Curve, BlackBerry Bold, BlackBerry Pearl, BlackBerry reproduced, copied, or transmitted in any form or for any purpose without the express priorTorch, BlackBerry Storm, BlackBerry Storm2, BlackBerry PlayBook, and BlackBerry App written permission of SAP AG.World are trademarks or registered trademarks of Research in Motion Limited. © 2012 SAP AG. All rights reserved. 16

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