Spreading the Joy of Nutella to the Masses
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Each year Ferrero produces enough Nutella to circle the Earth's circumference. Imagine the heartbreak you’d experience upon visiting the store, only to realize they had sold out of this delicious ...
Each year Ferrero produces enough Nutella to circle the Earth's circumference. Imagine the heartbreak you’d experience upon visiting the store, only to realize they had sold out of this delicious product. Thankfully, Ferrero’s sales force prevents this from happening, using a customized mobile app to manage its retail execution – the result of its co-innovation with SAP.
View this webcast to explore hear how Ferrero established and executed on a strategy to produce this mobile solution that helps keep the store shelves stocked while boosting its sales associates’ productivity and putting smiles on their faces. Ferrero will share lessons learned, valuable tips that will benefit any team working on a mobile app development project.
Watch this webcast and learn:
• How Ferrero selected a mobile co-innovation partner
• What critical steps Ferrero undertook in the customization and development process
• Where Ferrero is taking its mobile strategy based on the success of this effort
• How the lessons Ferrero learned can benefit your next mobile project
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