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Develop a Business Case for Enterprise Mobility

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Develop a business case for enterprise mobility that helps drive value and innovation in your organization. Mobile projects today must not only be strategic and supported by executives, but also …

Develop a business case for enterprise mobility that helps drive value and innovation in your organization. Mobile projects today must not only be strategic and supported by executives, but also provide added value to employees, partners, or customers.

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  • Enterprise mobility is what Internet was a couple of decades back for enterprise. It's about make sure that all the investments that an enterprise has done in IT over the years is accessible to employees wherever they are. And they are away from their desk most of the time in the modern work environment. Enterprise mobility needs to be looked as a base foundation of the enterprise's digital agenda. Both inwards looking, targeted at employees and external, targeted at enterprise's digital consumers. http://www.inkattech.com/portfolio/enterprise-mobility/
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  • 1. Develop a Business Case for Enterprise MobilityVasco PiresSAP Value EngineeringNovember 14, 2012
  • 2. Join the conversation . . . @SAPMobile #SAPPHIRENOW #mobile© 2012 SAP AG. All rights reserved. 2
  • 3. Topics for todayThe need for an enterprise mobility strategyHow top performers build their strategy and business case for mobility© 2012 SAP AG. All rights reserved. 3
  • 4. SAP assessed organizations across three dimensions Existing mobility competency Enterprise mobility priorities Key operating metricsWhat are IT organizations’ current Where do businesses believe What benefits can be achievedintensity/competency for mobility? the mobile opportunities are? if businesses unwire?© 2012 SAP AG. All rights reserved. 4
  • 5. What we learned: Companies are struggling to develop a strategyfor mobility Best-practices summary – Percentage of users with mobile mobile strategy access to enterprise applications 4.4 47.5% 30.8% 2.4 Low maturity* High maturity* A mobile strategy drives mobile maturity Importance Coverage Companies are challenged to develop a business case in the absence of a strategy.*Low maturity = average mobile maturity between 1 and 3; high maturity = average mobile maturity between 4 and 5Source: SAP/ASUG mobility benchmarking survey © 2012 SAP AG. All rights reserved. 5
  • 6. Companies with a mature mobility strategy have higherperformance impact in their business Higher revenue growth (in %) Higher operating margin (in %) 8.4% 21.4% 3.7% 5.0% Low maturity High maturity Low maturity High maturity Higher percentage of users with mobile access Higher percentage of users with mobile access to cross-functional applications (in %) to enterprise processes (in %) 25.3% 16.1% 22.4% 8.8% Low maturity High maturity Low maturity High maturitySource: SAP/ASUG mobility benchmarking survey © 2012 SAP AG. All rights reserved. 6
  • 7. Keys to enterprise mobility successHow top performers approach and deploy mobility 1 Top performers develop the enterprise vision in the context of business objectives Top performers invest time up front in identifying the use cases for 2 mobility and segmenting the targeted users Top performers invest time in developing a value-based mobility 3 road map Top performers invest in a platform to drive deployment and enable 4 governance© 2012 SAP AG. All rights reserved. 7
  • 8. Top performers develop the enterprise vision in the context of business1 objectives Aligning business strategy to mobility goals: Social Customers  Identify business strategy, goals, and Economic objectives  Understand mid- to long-term initiatives  Identify activities that support those initiatives Trends Performance CEO’s priorities  Identify existing challenges  Understand how mobility addresses challenges© 2012 SAP AG. All rights reserved. 8
  • 9. Top performers invest time up front in identifying the use cases for2 mobility Two recommended approaches: • Area- or line of business–based deployment • Initiative-based deployment (top-down) (bottom-up) Partners (sales HR, finance, channel) Executive management and IT Procurement and field service Sales and marketing© 2012 SAP AG. All rights reserved. 9
  • 10. Top performers invest time in developing a value-based mobility road3 map III II I High m-commerce and up-sell Build the mobile adoption plan Managed services for SME New product or service Mobile device management Mobile healthcare; Location-based public convenience services Business intelligence, dashboards, visual business  Analyze feasibility and value Loyalty program marketing services Consumer app Mobile service activation view for exec management on mobile potential of the identified use cases B2C sales Customer service Mobile surveyValue Shop (own or franchise) Sales operations Mobile field service management Sales and marketing (internal)  Identify quick wins Procurement (internal) B2C channel Field service Employee productivity partners Mobile asset and work HR (internal) management  Work on the big picture Finance (internal) Low Low Feasibility (Ease of implementation) High I Phase 1 II Phase 1 and 2 III Phase 2 and 3© 2012 SAP AG. All rights reserved. 10
  • 11. Top performers invest in a platform to drive deployment and enable4 governanceOn average, 25% reduction in app Device managementdevelopment/deployment time* Application managementUp to 80% reduction in app development Governance Securitytime for a second operating system** Applications road mapCentral management – Lower TCO User experience frameworkReduce CAPEX by enabling BYOD Technology infrastructure Architecture framework* Based on benchmark data indicating performance difference between companies with low vs. high mobile maturity** Based on perspectives of mobility architecture platform vendorsSource: SAP/ASUG 2011 mobility benchmarking survey, team analysis © 2012 SAP AG. All rights reserved. 11
  • 12. From setting the vision to creating the business case for mobility Develop the vision Identify use cases Develop the road map Invest in a platform Device management Governance Security Application management Applications road map User experience framework Technology infrastructure Architecture framework© 2012 SAP AG. All rights reserved. 12
  • 13. Thank youContact information: Join SAP Value Engineering @SAPPHIRENOW - Calculate the Return on Investment in Enterprise Mobility MicroforumVasco PiresSAP Value Engineering - Think Beyond the App to Empower Your Business with Mobile Solutions Microforumvasco.pires@sap.com
  • 14. © 2012 SAP AG. All rights reserved.No part of this publication may be reproduced or transmitted in any form or for any purpose without the express Google App Engine, Google Apps, Google Checkout, Google Data API, Google Maps, Google Mobile Ads,permission of SAP AG. The information contained herein may be changed without prior notice. Google Mobile Updater, Google Mobile, Google Store, Google Sync, Google Updater, Google Voice, Google Mail, Gmail, YouTube, Dalvik and Android are trademarks or registered trademarks of Google Inc.Some software products marketed by SAP AG and its distributors contain proprietary software components ofother software vendors. INTERMEC is a registered trademark of Intermec Technologies Corporation.Microsoft, Windows, Excel, Outlook, PowerPoint, Silverlight, and Visual Studio are registered trademarks of Wi-Fi is a registered trademark of Wi-Fi Alliance.Microsoft Corporation. Bluetooth is a registered trademark of Bluetooth SIG Inc.IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, System z, System Motorola is a registered trademark of Motorola Trademark Holdings LLC.z10, z10, z/VM, z/OS, OS/390, zEnterprise, PowerVM, Power Architecture, Power Systems, POWER7,POWER6+, POWER6, POWER, PowerHA, pureScale, PowerPC, BladeCenter, System Storage, Storwize, Computop is a registered trademark of Computop Wirtschaftsinformatik GmbH.XIV, GPFS, HACMP, RETAIN, DB2 Connect, RACF, Redbooks, OS/2, AIX, Intelligent Miner, WebSphere,Tivoli, Informix, and Smarter Planet are trademarks or registered trademarks of IBM Corporation. SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork, SAP HANA, and other SAP products and services mentioned herein as well as their respective logos areLinux is the registered trademark of Linus Torvalds in the United States and other countries. trademarks or registered trademarks of SAP AG in Germany and other countries.Adobe, the Adobe logo, Acrobat, PostScript, and Reader are trademarks or registered trademarks of Adobe Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, WebSystems Incorporated in the United States and other countries. Intelligence, Xcelsius, and other Business Objects products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Business Objects Software Ltd. Business ObjectsOracle and Java are registered trademarks of Oracle and its affiliates. is an SAP company.UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group. Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other Sybase products and servicesCitrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin are trademarks or mentioned herein as well as their respective logos are trademarks or registered trademarks of Sybase Inc.registered trademarks of Citrix Systems Inc. Sybase is an SAP company.HTML, XML, XHTML, and W3C are trademarks or registered trademarks of W3C®, World Wide Web Crossgate, m@gic EDDY, B2B 360°, and B2B 360° Services are registered trademarks of Crossgate AGConsortium, Massachusetts Institute of Technology. in Germany and other countries. Crossgate is an SAP company.Apple, App Store, iBooks, iPad, iPhone, iPhoto, iPod, iTunes, Multi-Touch, Objective-C, Retina, Safari, Siri, All other product and service names mentioned are the trademarks of their respective companies. Dataand Xcode are trademarks or registered trademarks of Apple Inc. contained in this document serves informational purposes only. National product specifications may vary.IOS is a registered trademark of Cisco Systems Inc. The information in this document is proprietary to SAP. No part of this document may be reproduced, copied, or transmitted in any form or for any purpose without the express prior written permission of SAP AG.RIM, BlackBerry, BBM, BlackBerry Curve, BlackBerry Bold, BlackBerry Pearl, BlackBerry Torch, BlackBerryStorm, BlackBerry Storm2, BlackBerry PlayBook, and BlackBerry App World are trademarks or registeredtrademarks of Research in Motion Limited. © 2012 SAP AG. All rights reserved. 14

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