Defining your Enterprise Mobility Strategy
 

Defining your Enterprise Mobility Strategy

on

  • 819 views

 

Statistics

Views

Total Views
819
Views on SlideShare
819
Embed Views
0

Actions

Likes
0
Downloads
19
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Defining your Enterprise Mobility Strategy Defining your Enterprise Mobility Strategy Presentation Transcript

  • Defining Your Mobile StrategyRussell Fry,Sr. Director, Mobility Center of Excellence, SAPJune 20, 2012
  • Two stages of mobile Business value Productivity Engagement Innovation approach Deductive Inductive Mobile technology Substitution Net-new Complexity Low High Systems interoperability Low High© 2012 SAP AG. All rights reserved. 2
  • Enhance your use cases: Four paths to transformation High Mobile CRM Innovation continuum ? expert engagement Mobile bus. Transformation Board analytics Field Mobile Sales room POS/RT Extension force News pipeline book retail AR app Remote Directory deposit Avg. users per 10,000 E-mail capture employee enterprise Asset tracking (RDC) LOB work Si Resource order availability approvals 100k LOB PO Mobile approvals coupons 10k LOB travel Work list alerts approvals 1k B2C branded app (Ux brand only) Photo 0.1k Low Simple Functionality Complex* “Enhancer” Categories Source: AT&T© 2012 SAP AG. All rights reserved. 3
  • 1. Reporting enhancers Next-gen publishing Mobile analytics Expert engagement© 2012 SAP AG. All rights reserved. 4
  • 2. Knowledge enhancers Parts availability Paperless cockpit© 2012 SAP AG. All rights reserved. 5
  • 3. Workflow enhancers LOB approvals Retail execution Real-time retail© 2012 SAP AG. All rights reserved. 6
  • 4. Transaction enhancers Data capture Mobile couponing Remote deposit capture© 2012 SAP AG. All rights reserved. 7
  • Enhance your use cases Accelerate choice Governance Applications Platform© 2012 SAP AG. All rights reserved. 8
  • GovernancePlatforms create choice Applications Platform© 2012 SAP AG. All rights reserved. 9
  • GovernanceApp explosion accelerates choice Applications Platform Global mobile app + advertising revenue, 2008 vs. 2011E $15 Mobile ad + apps spending ($B) Mobile apps $12B Mobile advertising $10 153% CAGR $5 $0.7B $0 2008 2009 2010 2011EGartner. CAGR is compounded annual growth rate.Note: Apple has paid >3B $’s to developers as of 9/11, implying gross app market revenue of $4B in 3 years; Google indicated during CQ3 earning call that it expects $2.5B mobile ad revenue in 2011E © 2012 SAP AG. All rights reserved. 10
  • Center of excellence (COE) accelerates Governance Applicationsvelocity of innovation Platform 1 Foundation to drive enterprise mobility adoption Use cases 2 Mobility strategy and COE need to be linked Ratings Metrics Filters 3 Not a sole source of mobility expertise, but drives shared learning across enterprise Mobility Governance center of excellence 4 Evaluation standards / metrics Lightweight to get going; can evolve as needed© 2012 SAP AG. All rights reserved. 11
  • Takeaway: Need, speed, and feed Need Speed FeedEnhance use cases Accelerate choice Increase innovation velocity Applications Governance Discover and plan Deploy Center of excellence • WHAT: envision use cases Customize Community and metrics  WHY: define vision/focus Maintain Policy  HOW: derive realization Platform  WHEN: prioritize/road map Evaluate Implement Optimize© 2012 SAP AG. All rights reserved. 12
  • Call to ActionVisit SAP in booth 200Download the SAP Store app • One stop shop for SAP and certified partner mobile apps on ALL device platforms • Reach millions of Business Users • Cutting-edge demand generation activities • Social commerce and influencer initiatives • Key mobility events and promotions • Buy Now - online purchase of mobile appsJoin me in the Location Based Services PanelWednesday 2:30pm Visit store.sap.com/mobile or scan these QR codes: Apple iOS Android© 2012 SAP AG. All rights reserved. 13
  • Thank youContact information:Russell FryRussell.fry@sap.comFollow me @RussFryIV