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Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center
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Create User-Centric, Custom Mobile Apps with the SAP Mobility Design Center

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Enterprise mobility has changed the speed of innovation, where applications have to be made available in weeks rather than in months. Customers want mobile applications on different devices, and …

Enterprise mobility has changed the speed of innovation, where applications have to be made available in weeks rather than in months. Customers want mobile applications on different devices, and end-users expect the same state-of-the-art user experience they have with consumer applications. Learn how the SAP Mobility Design Center can build rapid, user-specific solutions. This center is a one-stop shop for conceptualizing, designing, developing and validating customer-specific mobile solutions that are intuitive and feature-rich across a variety of device platforms.

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  • 1. Social MediaWe want to hear from youT http://twitter.com/SAPMobile http://www.facebook.com/sapmobile (SAP Mobile)© 2012 SAP AG. All rights reserved. 1
  • 2. Webcast HighlightsParticipate in today’s TweetChat #MobileInsightsSAP Mobile Insights Webcast Series http://bit.ly/sapmobileinsightMobile Sense Thought Leadership Series (webcasts & white papers): http://fm.sap.com/mobilesense
  • 3. Create User-Centric, Custom Mobile Appswith the SAP Mobility Design CenterOliver BetzGlobal Head Custom Mobile Business, SAP Custom DevelopmentDr. Phil HendrixDirector, immr and Pro analyst, GigaOm Pro
  • 4. Legal disclaimerThe information in this presentation is confidential and proprietary to SAP and may not be disclosed withoutthe permission of SAP. This presentation is not subject to your license agreement or any other service orsubscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in thisdocument or any related presentation, or to develop or release any functionality mentioned therein. Thisdocument, or any related presentation and SAPs strategy and possible future developments, products andor platforms directions and functionality are all subject to change and may be changed by SAP at any timefor any reason without notice. The information in this document is not a commitment, promise or legalobligation to deliver any material, code or functionality. This document is provided without a warranty of anykind, either express or implied, including but not limited to, the implied warranties of merchantability, fitnessfor a particular purpose, or non-infringement. This document is for informational purposes and may not beincorporated into a contract. SAP assumes no responsibility for errors or omissions in this document, exceptif such damages were caused by SAP´s willful misconduct or gross negligence.All forward-looking statements are subject to various risks and uncertainties that could cause actual resultsto differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in makingpurchasing decisions.© 2012 SAP AG. All rights reserved. 4
  • 5. Today’s Presenters Oliver Betz Global Head Custom Mobile Business, SAP Custom Development Dr. Phil Hendrix Director, immr and Pro analyst, GigaOm Pro© 2012 SAP AG. All rights reserved. 5
  • 6. Topics Appification of the Enterprise Off-the-shelf vs. Custom Mobile Solutions Mobile and Competitive Advantage Developing Mobile Solutions for Enterprises – Challenges and Lessons Learned Case Study Q&A Oliver Betz Custom Mobile Solutions for Enterprises Dr. Phil Hendrix #MobileInsights ©immr 2012 6
  • 7. SAP WhitepapersOliver Betz Custom Mobile Solutions for Enterprises Dr. Phil Hendrix #MobileInsights ©immr 2012 7
  • 8. Mobile  Inexorable ForceOliver Betz Custom Mobile Solutions for Enterprises Dr. Phil Hendrix #MobileInsights ©immr 2012 8
  • 9. Enterprise Mobility to DateOliver Betz Custom Mobile Solutions for Enterprises Dr. Phil Hendrix #MobileInsights ©immr 2012 9
  • 10. Continuum… Apps to Solutions Oliver Betz Custom Mobile Solutions for Enterprises Dr. Phil Hendrix #MobileInsights ©immr 2012 10
  • 11. Oliver Betz Custom Mobile Solutions for Enterprises Dr. Phil Hendrix #MobileInsights ©immr 2012 11
  • 12. Benefits – Custom Mobile Solutions  Features and functionality tailored to users’ needs and enterprise objectives  UI (user interface) purpose built, tested with and optimized for the organization’s end-users  Solution tightly coupled with existing enterprise systems  Plan for, scale the solution as needed  Iterate., introduce “new and improved” versions as requirements and market opportunities dictate Oliver Betz Custom Mobile Solutions for Enterprises Dr. Phil Hendrix #MobileInsights ©immr 2012 12
  • 13. Challenge #1 – User Expectations Oliver Betz Custom Mobile Solutions for Enterprises Dr. Phil Hendrix #MobileInsights ©immr 2012 13
  • 14. Other ChallengesUser Expectations ContextUser Sophistication ConnectivityDevice, OS Mix PerformanceScreen Size Back-end IntegrationTouch and Gesture UI Security Oliver Betz Custom Mobile Solutions for Enterprises Dr. Phil Hendrix #MobileInsights ©immr 2012 14
  • 15. Building Custom Mobile Solutions Oliver Betz Custom Mobile Solutions for Enterprises Dr. Phil Hendrix #MobileInsights ©immr 2012 15
  • 16. Agile Design  Develop Agile Methods Design and Develop done in parallel, iterativelyOliver Betz Custom Mobile Solutions for Enterprises Dr. Phil Hendrix #MobileInsights ©immr 2012 16
  • 17. Oliver Betz Custom Mobile Solutions for Enterprises Dr. Phil Hendrix #MobileInsights ©immr 2012 17
  • 18. SAPMobility Design Center Case Study – SAP Mobility Design Center Oliver Betz Custom Mobile Solutions for Enterprises Dr. Phil Hendrix #MobileInsights ©immr 2012 18
  • 19. Giving Our Customers First-Mover Advantage NOWCo-innovating with our customers to be leadersin their industry by: Extending their mission critical business processes on the mobile client without risk of harm to backend enterprise solutions Building new mission-critical mobile apps  with delightful user experience on iPad, iPhone, Android devices, Blackberry … and more …  based on an agile, iterative and highly user-centric engagement and development methodology Enhancing existing SAP apps to fit each customer’s needs Providing support options to protect upgrades and drive down maintenance costs© 2012 SAP AG. All rights reserved. Confidential 19 19
  • 20. Innovate with the SAP Mobility Design CenterWe design and develop mobile apps on the SAP Mobile Platform for all devices Check us out on© 2012 SAP AG. All rights reserved. Confidential 20 20
  • 21. Sysco Runs Custom Mobile Inventory andOrdering App from SAP® Mobility Design CenterCompany The company’s top objectivesSysco CorporationHeadquarters  Grow customer base and improve customer loyalty  Simplify the inventory and ordering processes for customers 25,000 Products available in catalogHouston The resolution  Deploy a customer inventory and ordering app that offers a playful and fun experience for a cumbersome business process 1,200IndustryWholesale distribution ‒ food  Provide simplicity with sophistication to hide the complexity ofservices processes  Operate in online and disconnected mode to support order entry in Customers expected to useProducts and Services unwired, refrigerated locations this app on initial deploymentFoods and restaurant supply  Build with HTML5 on Sybase® Unwired Platform to support iOS andproducts AndroidEmployees40,000 The key benefits  Removes or reduces barriers to entry for new customers 1 Unified app for online and  Reduces the time customers spend taking orders, enabling them to spend more time on their core business disconnected environmentsRevenue  Strengthens customer satisfaction so they order more and remainUS$39 billion loyalWeb Sitewww.sysco.com “Experts from the SAP Mobility Design Center supported us in designing, building, and testing the mobile app, fulfilling ourImplementation Partner special requirement to have it run in unwired locations. This helpsSAP® Mobility Design Center us strengthen our customers’ satisfaction and loyalty, and makes Click icon to it easier for our customers to work with us. test drive the Twila Day, CIO, Sysco Corporation app! © 2012 SAP AG. All rights reserved. Confidential 21 21
  • 22. Work Samples: Sysco Counts - inventory and orderingmobile solution on iPad and iPhone© 2012 SAP AG. All rights reserved. Confidential 22 22
  • 23. Sysco Counts: Custom Developed Mobile ApplicationInventory and Ordering Solution© 2012 SAP AG. All rights reserved. Confidential 23 23
  • 24. Sysco Counts: Custom Developed Mobile ApplicationInventory and Ordering Solution© 2012 SAP AG. All rights reserved. Confidential 24 24
  • 25. Sysco Counts: Custom Developed Mobile ApplicationInventory and Ordering Solution© 2012 SAP AG. All rights reserved. Confidential 25 25
  • 26. Sysco Counts: Custom Developed Mobile ApplicationInventory and Ordering Solution© 2012 SAP AG. All rights reserved. Confidential 26 26
  • 27. Sysco Counts: Custom Developed Mobile ApplicationInventory and Ordering Solution© 2012 SAP AG. All rights reserved. Confidential 27 27
  • 28. Sysco Counts: Custom Developed Mobile ApplicationInventory and Ordering Solution© 2012 SAP AG. All rights reserved. Confidential 28 28
  • 29. Sysco Counts: Custom Developed Mobile ApplicationInventory and Ordering Solution© 2012 SAP AG. All rights reserved. Confidential 29 29
  • 30. Sysco Counts: Custom Developed Mobile ApplicationInventory and Ordering Solution© 2012 SAP AG. All rights reserved. Confidential 30 30
  • 31. Sysco Counts: Custom Developed Mobile ApplicationInventory and Ordering Solution© 2012 SAP AG. All rights reserved. Confidential 31 31
  • 32. Sysco Counts: Custom Developed Mobile ApplicationInventory and Ordering Solution© 2012 SAP AG. All rights reserved. Confidential 32 32
  • 33. Sysco Counts: Custom Developed Mobile ApplicationInventory and Ordering Solution© 2012 SAP AG. All rights reserved. Confidential 33 33
  • 34. Sysco Counts: Custom Developed Mobile ApplicationInventory and Ordering Solution© 2012 SAP AG. All rights reserved. Confidential 34 34
  • 35. Sysco Counts: Custom Developed Mobile ApplicationInventory and Ordering Solution© 2012 SAP AG. All rights reserved. Confidential 35 35
  • 36. Sysco Counts: Custom Developed Mobile ApplicationInventory and Ordering Solution© 2012 SAP AG. All rights reserved. Confidential 36 36
  • 37. Sysco Counts: Custom Developed Mobile ApplicationInventory and Ordering Solution© 2012 SAP AG. All rights reserved. Confidential 37 37
  • 38. Sysco Counts: Custom Developed Mobile ApplicationInventory and Ordering Solution© 2012 SAP AG. All rights reserved. Confidential 38 38
  • 39. Sysco Counts: Custom Developed Mobile ApplicationInventory and Ordering Solution© 2012 SAP AG. All rights reserved. Confidential 39 39
  • 40. Sysco Counts: Custom Developed Mobile ApplicationInventory and Ordering Solution© 2012 SAP AG. All rights reserved. Confidential 40 40
  • 41. Partner Role, Skills, Qualifications Oliver Betz Custom Mobile Solutions for Enterprises Dr. Phil Hendrix #MobileInsights ©immr 2012 41
  • 42. Thank You!Oliver BetzGlobal Head Custom Mobile Business, SAP Custom Developmentoliver.betz@sap.com@betzoliverDr. Phil HendrixDirector, immr and Pro analyst, GigaOmphil.hendrix@immr.org@phil_hendrix
  • 43. Closing and Q&AParticipate in today’s TweetChat #MobileInsightsSAP Mobile Insights Webcast Series http://bit.ly/sapmobileinsight December 12th – Create User-Centric, Custom Mobile Apps with the SAP Mobility Design CenterMobile Sense Thought Leadership Series (webcasts & whitepapers): http://fm.sap.com/mobilesense
  • 44. © 2012 SAP AG. All rights reserved.No part of this publication may be reproduced or transmitted in any form or for any purpose Google App Engine, Google Apps, Google Checkout, Google Data API, Google Maps,without the express permission of SAP AG. The information contained herein may be Google Mobile Ads, Google Mobile Updater, Google Mobile, Google Store, Google Sync,changed without prior notice. Google Updater, Google Voice, Google Mail, Gmail, YouTube, Dalvik and Android are trademarks or registered trademarks of Google Inc.Some software products marketed by SAP AG and its distributors contain proprietarysoftware components of other software vendors. INTERMEC is a registered trademark of Intermec Technologies Corporation.Microsoft, Windows, Excel, Outlook, PowerPoint, Silverlight, and Visual Studio are Wi-Fi is a registered trademark of Wi-Fi Alliance.registered trademarks of Microsoft Corporation. Bluetooth is a registered trademark of Bluetooth SIG Inc.IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x,System z, System z10, z10, z/VM, z/OS, OS/390, zEnterprise, PowerVM, Power Motorola is a registered trademark of Motorola Trademark Holdings LLC.Architecture, Power Systems, POWER7, POWER6+, POWER6, POWER, PowerHA, Computop is a registered trademark of Computop Wirtschaftsinformatik GmbH.pureScale, PowerPC, BladeCenter, System Storage, Storwize, XIV, GPFS, HACMP,RETAIN, DB2 Connect, RACF, Redbooks, OS/2, AIX, Intelligent Miner, WebSphere, Tivoli, SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer,Informix, and Smarter Planet are trademarks or registered trademarks of IBM Corporation. StreamWork, SAP HANA, and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in GermanyLinux is the registered trademark of Linus Torvalds in the United States and other countries. and other countries.Adobe, the Adobe logo, Acrobat, PostScript, and Reader are trademarks or registered Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystaltrademarks of Adobe Systems Incorporated in the United States and other countries. Decisions, Web Intelligence, Xcelsius, and other Business Objects products and servicesOracle and Java are registered trademarks of Oracle and its affiliates. mentioned herein as well as their respective logos are trademarks or registered trademarks of Business Objects Software Ltd. Business Objects is an SAP company.UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group. Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other SybaseCitrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin products and services mentioned herein as well as their respective logos are trademarks orare trademarks or registered trademarks of Citrix Systems Inc. registered trademarks of Sybase Inc. Sybase is an SAP company.HTML, XML, XHTML, and W3C are trademarks or registered trademarks of W3C®, Crossgate, m@gic EDDY, B2B 360°, and B2B 360° Services are registered trademarksWorld Wide Web Consortium, Massachusetts Institute of Technology. of Crossgate AG in Germany and other countries. Crossgate is an SAP company.Apple, App Store, iBooks, iPad, iPhone, iPhoto, iPod, iTunes, Multi-Touch, Objective-C, All other product and service names mentioned are the trademarks of their respectiveRetina, Safari, Siri, and Xcode are trademarks or registered trademarks of Apple Inc. companies. Data contained in this document serves informational purposes only. National product specifications may vary.IOS is a registered trademark of Cisco Systems Inc. The information in this document is proprietary to SAP. No part of this document may beRIM, BlackBerry, BBM, BlackBerry Curve, BlackBerry Bold, BlackBerry Pearl, BlackBerry reproduced, copied, or transmitted in any form or for any purpose without the express priorTorch, BlackBerry Storm, BlackBerry Storm2, BlackBerry PlayBook, and BlackBerry App written permission of SAP AG.World are trademarks or registered trademarks of Research in Motion Limited. © 2012 SAP AG. All rights reserved. Confidential 44

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