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Build a Winning Mobile Strategy

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Learn about a framework for evaluating the key choices you'll face as you plan your investments in mobile technology. Review bring-your-own-device alternatives, mobile app development approaches, Web …

Learn about a framework for evaluating the key choices you'll face as you plan your investments in mobile technology. Review bring-your-own-device alternatives, mobile app development approaches, Web versus native app options, and more. Get ready to adapt your mix of strategies and supporting tactics for best results.

For more insight, view the Top 10 Enterprise Mobility Trends for 2013 here: http://www.youtube.com/my_videos?sq=mobile+trends&o=U

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  • 1. Building a Winning Mobile StrategyWilliam Clark, Global Vice President | Mobile Strategy, SAPMay 2013Watch Recording Here!
  • 2. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 2A mobile enterprise isimperative for businesses
  • 3. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 371%of senior IT leaderssee mobile as strategicyet only18%have a comprehensivestrategyStrategy is the top challenge for enterprises going mobileSource: IDG Research poll 2012 and White Paper, Mobile in the Enterprise:The Gap between Expectations and Expertise
  • 4. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 432Close the strategy gap with a structured approachDevelop vision incontext of businessobjectivesIdentify usecases andsegmentusersDevelop yourmobile roadmap1Businessobjectives Use cases Road map4Architectingand executingArchitectmobile UX,then iterate
  • 5. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 5Approval and workflowsMobile audit activitiesBorescope findingsMaintenance and engineering collaborationInventorylookupsPulling and stocking partsSpare partsmanagementCrew experience In-flight information managementOps center contentAircraft location and statusCrew fault reportingEngineering requestresolutionMaintenance techQuality assuranceFlight operationsMaintenance and engineeringMaterials and inventoryAreaEaseofdevelopmenteffortAnnual benefit potentialLowHigherHighMap use cases based on benefit and ease of developmentInventorycounts
  • 6. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 6Device and content management, and device securityInventorycountsOps center contentCrew fault reportingCrew experienceSAP MobileSecureSAP MobilePlatform:Use-caseapplicationdevelopmentMaintenance techenablementMobile audit activitiesSAP Afaria mobile device management solution for use in application release management Enterprise-class management for smartphonesand tablet provisioning, deploying, anddecommissioning User self-service management Uniform policies Secure document sharingInventory lookupsDispatch managementAircraft location and statusReceiving exceptionsMaking the back end mobilePulling and stockingpartsMaintenance and engineeringcollaborationBorescope findingsApproval and workflowsIn-flight informationmanagementDeployment of corporate app storeEngineeringrequestsWork on the big picture: Value-based application deploymentTeam analysis
  • 7. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 7Complete mobile solution from SAP for making people and thingsmobileSAP StoreSAP Mobile Platform and machine-to-machine platformThingsSAPBusiness SuiteSAP HANA and otherdatabasesThird-partyapplicationsLine-of-business, industry,and “Internet of things” appsConsumer apps Analytic appsPresentation frameworksApplication servicesFoundation servicesSAP AfariaApp catalogDevice managementApp managementSAP ServicesManaged mobilesolutionsStrategy servicesImplementationservicesRapid-deploymentsolutionThird-party app development toolsApp dev tools from SAP
  • 8. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 8How SAP can help you get started with enterprise mobilityDiscovery workshop forenterprise mobility How can mobileimpact my business? Where do I start?Planning service forenterprise mobility What are relevantscenarios for me? How do I realizethese scenarios?Customer entry points depending on adoption level I need to educate my people. I need proof of concept before Ican start a real project. I have clear mobilestrategy in place andneed to prepare forimplementation anddevelopment projects.Designing and settingup mobile infrastructureDesigning and settingup mobile device andapp managementSupport for custommobile appsPlatform upgradesupport servicesPost–go-live supportApplicationmanagement solutionfor enterprise mobilityDevice changemanagementDesigning and buildingcustom mobile appsDeployment of mobileapps I have apps livebut need to evolve.EnterprisemobilityadoptionTime I want to deploy apps. I need apps built andtailored to my specificneeds.Evaluation services SAP Mobile Platform SAP Afaria SAP BusinessObjectsMobile software Mobile workflow
  • 9. © 2013 SAP AG or an SAP affiliate company. All rights reserved.Thank youContact information:William ClarkGlobal Vice President | Mobile Strategywilliam.clark@sap.com
  • 10. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 10© 2013 SAP AG or an SAP affiliate company. All rights reserved.No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG.The information contained herein may be changed without prior notice.Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.National product specifications may vary.These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or warranty of any kind, andSAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forthin the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany andother countries.Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.