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Beyond the hype: The latest mobile innovations

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First our computers shrunk into phones. Now they’re morphing into wearables – smart watches and glasses, a projected US $12 billion market according to BI Intelligence. Coupled with innovations in …

First our computers shrunk into phones. Now they’re morphing into wearables – smart watches and glasses, a projected US $12 billion market according to BI Intelligence. Coupled with innovations in augmented reality, 3D visualization, location-based services, and the plethora of sensor data these devices collect, there are endless possibilities to enhance existing apps or create completely new use cases.

But, the big question remains: how will this impact your business, regardless of whether you are delivering mobile experiences to your customers, partners, or employees? It’s essential to understand which of these innovations will not only entice your users and keep them hooked but also achieve your business objectives. In this session we’ll explore these topics, quantify the business potential around them, and demonstrate advances that leading brands are already making today.

Listen to this webcast and learn:
What’s real and what’s hype when it comes to some of the latest mobile innovations
How to hone in on use cases that will wow users and drive business results – today
Five steps you must take to incorporate these innovations into your mobile strategy

Recording here: https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=700548&sessionid=1&key=8029C33D7247CB27976D8A6F674F2BB1&sourcepage=register

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  • 1. Beyond the Hype | How augmented reality, wearables, and other mobile innovations are driving business results today Shivani Govil, Vice President, Mobile Innovation Program, SAP Josh Waddell, Vice President, Mobile Solution Management, SAP Damien Murphy, Senior Mobility Specialist, SAP  http://twitter.com/SAPMobile  http://www.facebook.com/SAPMobile Watch Webcast Replay
  • 2. Legal disclaimer The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permission of SAP. This presentation is not subject to your license agreement or any other service or subscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation and SAP's strategy and possible future developments, products and or platforms directions and functionality are all subject to change and may be changed by SAP at any time for any reason without notice. The information in this document is not a commitment, promise or legal obligation to deliver any material, code or functionality. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. This document is for informational purposes and may not be incorporated into a contract. SAP assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP´s willful misconduct or gross negligence. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forwardlooking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions. © 2013 SAP AG. All rights reserved. Public 2
  • 3. Today’s speakers Josh Waddell VP, Mobile Solution Management SAP Damien Murphy Senior Mobility Specialist SAP Shivani Govil VP, Mobile Innovation Program SAP
  • 4. Speed | Memory | Power | Screen Resolution Mobile technology is advancing at a rapid pace but, it’s more than just fun and games
  • 5. Question #1
  • 6. Innovation via crowdfunding Pebble Watch 68,929 Backers – 10,267% Funded - $10,266,845 Pledged Structure Sensor 2,869 Backers - 1,290% Funded - $1,290,439 Pledged CastAR Glasses 3,505 Backers - 231% Funded - $924,869 Pledged META Glasses 501 Backers - 194% Funded - $194,444 Pledged vrAse AR Glasses 782 Backers - 121% Funded - £66,556 Pledged
  • 7. Transforming the Consumer Experience Product Assembly is a SNAP with 3D + AR
  • 8. Mobile Solutions In the Warehouse Today © 2013 SAP AG. All rights reserved. Public 10
  • 9. Question #2
  • 10. Transforming the Warehouse Smart Glasses + AR in the Enterprise
  • 11. AR Warehouse Prototype  Using AR Glasses  Remove multiple tools  Hands-Free  Multi-Modal  New scenarios  Indoor Navigation  Warehouse Safety  Head up relevant information  Hands free scanning  AR Warehouse Implementation Details  Vuzix m100 & Google Glass  Native Android application  Connected using SAP Mobile Platform (SMP)
  • 12. Wearables & AR beyond the warehouse © 2013 SAP AG. All rights reserved. Public 14
  • 13. Customer Next Steps: DTIA & Enterprise AR Forums
  • 14. Question #3
  • 15. Drive employee efficiency to a new level To achieve business goals • Designed for end users • • Tailor it to my role Simplify my daily work • Make it as good as my personal apps Address key business process • Integrate seamlessly with existing systems • Keep everything secure • Scale with the business
  • 16. Engage with customers, 1:1 To achieve business goals • Designed for consumers • • • Wow me with a valuable, cross-channel experience Personalize it for me Ensure it works on my devices and uses the latest innovations • • • • • Exceed end-user expectations – inspire stickiness Leapfrog the competition Get to market faster Integrate with existing systems Maintain security Scale with the business
  • 17. End-to-end innovation process Design Solutions with a Focus on the End User 1 Conduct discovery workshops with business users to identify key needs 5 2 Ongoing support to stay current with technology changes Bring the idea to life through concept apps and prototypes 4 Deliver production ready apps tailored to business needs 3 Prepare budget, timeline, resources and specifications Note – depending on customer requirements, not all steps may be followed. © 2013 SAP AG. All rights reserved. Public 19
  • 18. Creating value for our customers Along with the MUSCLE • • • • • • Delivery to any device Integration to any backend system Secure and scalable Ongoing maintenance and support Deep industry/role expertise Trusted vendor SAP delivers the SIZZLE • • • User-centric design Personalization Immersive experiences (Virtual reality, Augmented reality, 3D visualizations, gamification, etc.) • Speed Satisfied users who come back for more
  • 19. Key takeaways • Just because it's cool, doesn't mean it should be in your app • Align functionality to end user demand, and business objectives • Involve end-users throughout - and consider all angles • It's okay to start small • Look to other industries for inspiration © 2013 SAP AG. All rights reserved. Public 21
  • 20. Thank You For additional information, please contact: Shivani Govil shivani.govil@sap.com Josh Waddell josh.waddell@sap.com Damien Murphy damien.murphy@sap.com