Leadership Lessons From Omnichannel Pioneers: Madonna, Ariana and Martha | By Kevin Nichols, Anne Casson
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Martha has recipes. Madonna has music. (Not to mention a wardrobe.) And Arianna has manuscripts and curated content. ...
Martha has recipes. Madonna has music. (Not to mention a wardrobe.) And Arianna has manuscripts and curated content.
For more than 30 years, these three very public and powerful women have experienced successes and failures at inventing and reinventing complex, thoughtful content. Each started from nothing and amassed fortunes.
All three women recognize that content is nothing without the story that it tells, and that in an era dominated by media for the past 30 years, a successful and future-proofed brand story cannot be limited by a single channel or story. In unique ways, these women have created their brand identities, harnessing the technologies and channels before them. In doing so, Martha Stewart, Madonna and Arianna Huffington have written the rulebook for effective storytelling in multi and omnichannel experiences.
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