Only a decade ago, brand and e-commerce websites were collections of flat, barely personalized pages, YouTube did not exist and a BlackBerry was the business smartphone of choice.
Today, deeply immersive, hyper-personalized websites are the norm; video makes up the majority of peak time Internet traffic; and the battle for mobile dominance is not about smartphones or tablets, but rather, the future of personal computing itself. Consumer technology has made giant strides, transforming the ways we live, work and connect with each other and the brands we love.
It’s no wonder that in 2016, the CMO is predicted to be spending more money on technology than the CIO.1 Why? Networked consumers expect brands to be present and available 24 hours a day, seven days a week. Technology enables the infrastructures and platforms that make great experiences possible within always-on, connected environments. In coming months, five technologies will yield increasing value for brands and marketers: mobility, big data and analytics, social media, HTML5/CSS3, and sensors.