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The boundaries between physical and digital worlds are becoming increasingly blurred, as consumers bring digital attitudes and tools into retail spaces, museums, stadiums and more.
For the past two decades, Second Story has explored using emerging technology and hands-on experimentation to develop the connections between the physical and digital worlds. An innovation lab with extensive experience working with cultural institutions such as the Museum of Modern Art, Second Story brings its expertise in creating blended environments to the commercial retail space. We sat down with Scott Wickstrom and Daniel Meyers to talk about Second Story, the studio’s process and what the team sees coming in the evolution of digital and physical worlds.