The resurgence of the brick-and-mortar store is great news for omnichannel retailers, but it’s critical to understand how to make your offline presence an asset that you leverage effectively.
Emerging digital in-store technologies are enabling smart retailers to enhance their long-term relationships with their customers, influence transactional decisions at point of purchase, and even create new, scalable revenue streams to bolster their bottom lines. Let’s not forget that more than 90 percent of retail dollars still go through physical stores.
Retailers have responded. We are seeing significant new innovation and changing business models in pilots, test markets, and in a few select retailers. Yet, it isn’t clear to what extent these innovations are trickling into real-world retail experiences.