Historically, Asia Pacific has been viewed by outsiders as a single region, much as North America or Europe.
However, the reality is that APAC is a fusion of culturally dynamic countries composed of strongly embraced religions, personalities, different market maturities and countless languages and dialects – all with deep-rooted ways of conducting business.
Australia is as different from China as Japan is from India. In addition, micro-market complexities in Indonesia, Malaysia, Thailand, and Vietnam, among other countries, further challenge any overbroad generalizations.
That being said, we’re often asked about the overarching lessons we’ve learned – too often the hard way – during our time operating in the region. Knowing these might be the start, but definitely not the end, of wisdom.